Winter coats for men in 2024/2025 mean more than just bundling up. It’s a time when they seek the perfect option that balances function and style, as men today want something that reflects their personality and handles whatever the winter throws at them.
That’s why this season will be packed with amazing options, each style bringing something unique. From classic silhouettes to rugged outdoor gear, businesses can offer every man a coat that suits his needs and taste. This article will explore five fantastic men’s winter coats and how retailers can make them look good in product images to grab attention this season.
Table of Contents
A summary of the men’s winter coat market
Best men’s winter coats: 5 options to help create an attractive winter collection
Final words
A summary of the men’s winter coat market
Experts say the men’s winter coats market will increase from USD 53.7 billion in 2023 to USD 79.75 billion by 2031. They expect the market to register a 5.10% compound annual growth rate (CAGR) over the forecast period. The market’s growth drivers include changing fashion trends, consumer preferences for certain styles and brands (like Eddie Bauer), and seasonal weather patterns.
Europe generated the most revenue in 2023, thanks to countries like Germany, France, and the UK. Experts also say Asia Pacific will register the fastest CAGR over the forecast period due to the region’s large population demanding more winter clothing.
Best men’s winter coats: 5 options to help create an attractive winter collection
1. The timeless trench coat
Men can never go wrong with a trench coat—as it’s like the Swiss Army knife of men’s fashion. Originally designed for soldiers braving the trenches, trench coats are now the go-to for men wanting that rugged yet polished look. The military roots still shine through, giving them that tough, masculine edge that never seems out of style.
So why are men still reaching for trench coats in 2024? It’s all about versatility. Whether they are headed to a fancy dinner or just trying to survive a soggy commute, the trench coat has their back. Plus, most of them often have water-resistant fabric, so they’ll be ready when the weather turns into a surprise monsoon.
This season, trench coats are making a splash in earthy tones like camel and olive. These colors pair well with anything and tap into the sustainable fashion vibe.
Outfit suggestions for product images
For product photos, aim for smart-casual vibes. Pair a sleek turtleneck or button-down under the trench with trousers for an effortlessly cool look. Keep the background simple—a city street or neutral wall works best. Focus on close-ups of the belt and collar to highlight the coat’s sharp details.
2. The duffle coat
The duffle coat is like the mulled wine of winter fashion—warm, comforting, and a little bit of a classic. It’s a winter must-have known for its hood and iconic toggle closures. But what really gives it that special something? It’s that effortless blend of laid-back vibes and sharp style. And if men want to channel some vintage cool this season, colors like camel and navy are the way to go for this coat.
Once upon a time duffle coats were the go-to for naval officers. Fast-forward to now, and these coats are marching into modern streetwear without losing their rugged appeal. Plus, they are now eco-friendly, with many brands using recycled wool to cater to eco-conscious fashionistas.
Outfit suggestions for product images
Want to make that duffle coat pop in photos? Go for a layered look that screams cozy sophistication. Toss it over a chunky sweater and wool trousers, and finish with boots for that “ready-for-anything” vibe that leaves consumers wishing for more. Consider shooting in a quaint park or on a cobblestone street if the aim is a vintage feel—but stick to neutral tones like camel or navy to keep it classic and timeless.
3. The peacoat
There’s just something about a peacoat that shouts “instant classic.” Its double-breasted front and wide lapels make it the perfect mix of polished and cozy, ideal for the man who wants to look sharp without freezing his buttons off.
Like the duffle coat, peacoats were tailored for sailors but adopted a modern appeal. While navy is still the go-to color, this season may see more black, gray, and even plaid patterns, giving men a chance to shake things up. The real magic of the peacoat? It works with just about anything. Whether consumers head to the office or grab dinner downtown, this coat has them covered.
Outfit suggestions for product images
Peacoats look terrific when paired with a clean, sharp outfit. Throw one over a turtleneck or a button-down with tailored pants, and retailers will have a product photo that looks effortless and put together. Remember to keep it sleek and simple with an urban backdrop like a city sidewalk or cafe patio—they’ll help add a sophisticated yet relaxed vibe that makes the peacoat shine without feeling too stiff.
4. The shearling coat
It’s tough to beat shearling when it comes to winter coats. Whether real or faux, shearling coats are having a major moment this winter, and it’s easy to see why. Men can’t get enough of that unbeatable insulation and the rugged-meets-luxury vibe.
Even better, shearling coats have that cool vintage look that works for all ages. The best part is that it’s incredibly difficult to resist the soft, plush lining that feels like wearing a favorite blanket that traps body heat (but with way more swagger). Plus, modern shearling coats walk the line between casual and dressed-up, making them one of the best winter jackets for men.
Outfit suggestions for product images
The texture should be the main focus when showing off shearling coats. Pair them with knit sweaters or rugged jeans and boots for a look that’s refined but still masculine. And don’t forget the details—close-ups of the shearling lining or collar really highlight that luxurious warmth. Get a picture in a rustic or snowy setting to give off those cozy, adventure-ready vibes.
5. The field jacket
Military-inspired fashion is having a serious moment for men, and the field jacket is one of the few stealing the spotlight. Manufacturers create these winter jackets for functionality, giving them pockets and an outer shell for a practical yet stylish aesthetic. Field jackets are also the go-to rugged look for men craving something durable yet chic enough for everyday wear.
Field jackets often feature waxed cotton or twill, giving them that outdoor-ready vibe that says, “I can handle whatever the day throws at me.” They’re also fantastic for layering with base layers, seamlessly transitioning from laid-back weekends to slightly more polished looks.
Outfit suggestions for product images
Field jackets look natural with casual or rugged outfits. So, retailers can layer them over flannel shirts, denim, or cargo pants for an effortlessly cool look. To really show off the jacket’s functionality, snap some photos in outdoor settings like forests or countryside vistas—perfect for guys who love adventure-ready style! Stick to neutral tones like olive, khaki, or brown to keep that classic, practical appeal front and center.
Final words
This winter, men are truly spoiled for choice regarding coats. Whether they are craving the timeless elegance of a trench coat or the comfy charm of a shearling, there’s something out there for every style and mood. Beyond these five, retailers can also stock puffer jackets, heavy overcoats, and a parka.
For businesses, the key is all in the presentation. They want to pair these coats with the right outfits in their product images to really highlight their versatility and practicality. Help customers see how easily these pieces can fit into their winter wardrobes and watch those sales soar!
