In this era, candles are more than just a lighting tool. Their penetration in the décor sector brought significant developments. No one in the last century would have imagined using remotes to light candles. Like many past years, 2024 holds much potential for the candle market. The phrase “flameless candle” indicates candles that don’t have an actual fire burning atop.
A growing market trend and rapid advancements in flameless candles mean significant opportunities for businesses in this domain. What they need is market insight and a bit of guidance to propel forward. This article covers some details about the market situation, followed by trending products and selection tips for the stakeholders.
Read on to find out!
Table of Contents
Different types of flameless candles
Things to consider when investing in flameless candles
Conclusion
Flameless candles use an LED bulb to give light. Some of these are controlled with a remote, while others aren’t. The candles are designed in such a way that they give off a realistic and naturally bright appearance. The safety and easy usage of the candles make them suitable for homes with kids and pets. They don’t release smoke, so there are no burning risks. These properties make flameless candles an effective solution over regular wax candles. Because of such features, flameless candles are frequently used in homes and commercial places.
They are also used as a decorative element at weddings, churches, festivals, and parties. The products are easily operated with a switch, saving human effort and time. The combination of all these factors demonstrates incredible growth opportunities in this market.
The market for LED flameless candles was worth US$0.19 billion in 2023 and is expected to grow steadily to US$0.21 billion by 2024 (Evolve Business Insights). Although there is a global demand, LED flameless candles are getting more popular in North America because they are safe, pretty, and good for the environment. Asia-Pacific is forecasted to witness sustainable growth, followed by Europe and the Middle East.
Financial players are helping this market grow by providing financial assistance to the manufacturers. This encourages them to make more candles and sell them in new places. They also research to help companies make smart production choices.
Different types of flameless candles
Flameless candles come in different types, catering to multiple uses and preferences. Some common types of these candles include:
1. Tealight candles
Tealight candles can create a soothing atmosphere with their soft glow and simplicity. Typically encased in metal or plastic cups, these candles are about 1.5-meter inches in diameter. These candles are often touted for their stress-relieving properties. The mere act of watching the flame can be calming and meditative. Fragrances like lavender, eucalyptus, and vanilla are commonly found in this category.
Apart from the decorative accent, tealight candles can also serve as a reliable source of emergency lighting. Having a few on hand can be functional and comforting during such challenging situations.
2. Votive candles
Votives are short candles that are often confused with tealight candles. However, the primary difference between the two is that votives aren’t present in a metal cup, while the tealight candles are in self-contained cups. They are about 2 inches tall and slightly wider than an inch across. These candles usually burn for about 15 hours, making them an apt choice for lighting up the homes and creating a relaxing atmosphere. Because of their longevity, votives can also be used for weddings, receptions, and meetings.
Choosing the best votive candles for a space depends on the taste, decor style, and mood one wants to create. Some people use just one or two votives for a light scent or a simple, classy look. Others might use hundreds to decorate for a special event. Votives are great for any decor because people can easily change the look and feel of a room by adding new votives.
3. Flameless taper candles
Taper candles are one of the conventional forms of lighting. They have existed since 3000 BC. Like other types, these candles come in many colors, from classic ivory to seasonal shades.
They are a safe and easy way to add a warm white glow to any window sill or holiday table. Taper candles can fit anywhere in a room, but their slender elegance and height make them perfect for focal points. A mantlepiece or similar elevated surface lets their light reach into dark corners. But the best place for them is probably the center of a dinner table.
4. Pillar candles
As the name implies, pillar candles are sturdy and tall. These are the perfect options when someone wants candles that have a striking visual appeal and are long-lasting. The time for a candle to burn depends on its ingredients and size. The height and diameter of pillar candles are essential factors. For example, a pillar candle six inches tall and three inches wide can burn for up to 75 hours. These candles also burn without producing smoke.
These tall and self-supporting candles can balance a dainty décor setup. For instance, they can add a graceful charm to the table arrangement with thin tapers kept in elegant holders. Or they may act as a supporting character with a beautiful flower arrangement. There are endless options when it comes to using these beauties for décor.
Things to consider when investing in flameless candles
The LED flameless candle market is going through a dynamic landscape shaped by several trends. The emergence of sustainable innovation demonstrates a progressive approach. Factors like safety, diversity, and tech infusion can trigger substantial growth in this market.
Here are some things businesses should consider when investing:
- Battery life: Look for candles with long-lasting batteries or rechargeable options. Check the estimated battery life to minimize maintenance and replacement costs. Some quality candles can give 500+ hours of light with a single pair of AA batteries.
- Safety features: The first step is to ensure that candles are flameless, which helps prevent hazards. Look for candles with built-in timers to automatically turn on and off, saving energy and extending battery life.
- Scent options: These candles combine the visual appeal of LED with the aromatic benefits of traditional scented candles. Scented candles create an atmosphere on a date night, while unscented candles are usually preferred for dinner settings. Having both in the inventory is essential to cater to multiple prospects.
- Budget: Look for discounts or deals when purchasing in bulk. Also, balance the initial investment with the long-term benefits and savings on maintenance and replacements.
As the market for flameless candles continues to evolve, a balance between innovation and aesthetics will play the primary function in shaping its trajectory. By considering these aspects, businesses can experience a gradual growth in their profits. Watching the changing trends and adapting rapidly is necessary to scale such ventures.
Conclusion
Flameless candles are an instant choice when trying to create soothing vibes in any space. Available in different varieties, these candles are expected to be in demand for a long time. Wholesalers and retailers should scan the market requirements and invest in products that are convenient yet catchy at the same time.
A wide range of options helps businesses cater to a broader audience. The initial planning may take some time, but the later perks outweigh all the efforts invested in the first stages.
