If customers’ closets could talk, they’d probably say, “Give me room to breathe!” That’s exactly what loose jeans are doing in 2025—ushering in a denim revolution that screams comfort, ease, and chic.
Retailers should see this as the perfect moment to embrace this trend. After all, loose jeans fit the style preferences of today’s shoppers while catering to their lifestyles. Whether it’s a young professional juggling work and weekend brunches or a college student chasing Y2K nostalgia, there’s a loose jean style to match.
But here’s the catch: not all loose jeans are created equal. Stocking the right styles can make or break a retailer’s denim game. Ready to dig in? This article will discuss five amazing styles, why they’re flying off shelves, and how to nail that collection in 2025.
Table of Contents
A quick look at the loose-fit denim market
5 Fantastic loose jean styles to stock in 2025
1. Wide-leg jeans
2. The classic straight-leg loose jeans
3. Cargo loose jeans
4. Baggy jeans with a 90s vibe
5. Distressed loose jeans
Final words
A quick look at the loose-fit denim market
Loose jeans aren’t just a Gen Z thing. Sure, the bottoms have the younger crowd swooning over their retro baggy fits, but Millennials (and beyond) love styles like wide-leg and barrel jeans for their versatility and understated chicness. It’s a generational crossover that few trends achieve.
Retail forecasts back this up, with sales of loose jeans projected to grow from US$ 45.6 billion in 2023 to US$ 78.1 billion by 2032 at a 6.3% compound annual growth rate (CAGR). It’s no surprise the market is so profitable, as these jeans cater to the increasing demand for comfortable and casual clothing and the surprising return of retro fashion.
5 Fantastic loose jean styles to stock in 2025
1. Wide-leg jeans
If jeans could be multitaskers, wide-leg styles would be the overachievers. They’re the loose fit jeans women didn’t know they needed—until they tried them on. These jeans are flattering on almost everyone.
The high-rise waist gives structure, the wide legs elongate, and the overall fit feels like fresh air. They’re versatile, too. Paired with a crisp white button-down, they’re ready for the office. Throw on a slouchy knit and sneakers, and they become weekend chic.
Why they sell
Wide-leg jeans are polished without being stiff and stylish without being over the top. Plus, they’re forgiving enough to work with almost anything. Whether someone’s running errands or sitting through back-to-back meetings, these jeans make it easy to look put-together.
Even better? Wide-leg jeans have a whopping 368,000 average searches to their name in 2024. It’s a 20% change from 301,000 searches in 2023.
Retailer tip: Don’t forget the cropped versions! They’re a hit for shorter customers or anyone looking to showcase their ankle boots.
2. The classic straight-leg loose jeans
Some days, consumers want to look effortlessly cool without overthinking it. That’s when they may reach for a pair of straight-leg loose jeans. These are denim’s answer to the little black dress: timeless, versatile, and always in style.
But that’s not the only reason shoppers love them. Straight-leg loose jeans are also flattering on all body types and easy to dress up or down. They look great with a tucked-in blouse, heels for date night, sneakers, and a hoodie for errands.
Why they sell
These jeans are a no-brainer for anyone, from teens dabbling in their first pair of “grown-up” jeans to adults who appreciate something timeless. They’re also an easy sell for indecisive customers. Straight-leg jeans attract a healthy 135,000 searches on average in the fourth quarter of 2024, up by 20% from 90,500 in the third quarter.
Pro tip: Stock light washes for spring, dark washes for winter, and a few distressed options for younger, trend-driven buyers. Also, high-rise styles are especially popular for their waist-snatching effect.
3. Cargo loose jeans
There’s nothing quite like cargo jeans. At first glance, they might seem niche—aren’t they just for hikers or streetwear fans? Nope. These jeans are sneaky-good at appealing to just about everyone.
Here’s why: Those oversized pockets and rugged details are trendy and functional. Shoppers love the idea of wearing jeans that also carry their essentials. Who needs a bag when their jeans can hold their phone, wallet, and snacks?
Why they sell
Cargo loose jeans have an impressive average of 201,000 searches in 2024, peaking at 246,000 in November. These jeans are surprisingly flexible style-wise, allowing them to reach a large audience. Some customers lean into the utility vibe, pairing cargo with boots and a bomber jacket. Others soften the look with a fitted tee or oversized knit. It’s this versatility that makes them fly off shelves.
Retail tip: Don’t underestimate the power of earthy tones—olive, beige, or even muted khaki adds a fresh twist to traditional denim.
4. Baggy jeans with a 90s vibe
Remember those photos of 90s celebs rocking oversized jeans and crop tops? Well, those iconic looks are back—and younger customers are eating them up. Baggy jeans offer a carefree, nostalgic streetwear cool that works perfectly with chunky sneakers, oversized hoodies, or tiny tops, making them a go-to for casual, everyday outfits.
Why they sell
Baggy jeans let shoppers feel trendy without sacrificing comfort. Plus, they photograph well for Instagram and TikTok, meaning customers become the brand’s walking, talking (and posting) advertisements. More importantly, baggy jeans are the most popular style here, drawing in 1.5 million searches in 2024’s fourth quarter—and it’s up from the first half and third quarter by 20%.
Pro tip: Lean into bold details like oversized pockets, patchwork, and faded finishes. And if retailers can source “vintage-inspired” styles, they’ll win over buyers who love that thrifted, one-of-a-kind aesthetic.
5. Distressed loose jeans
Distressed jeans are the rebels of the denim world. From subtle fraying at the hem to full-on shredded knees, these jeans let shoppers add a touch of attitude to their wardrobe. But here’s the genius of distressed denim: it’s not just for edgy teens.
The TikTok generation loves a dramatic rip, but even a more mature crowd appreciates a slightly roughed-up pair when styled right. Think clean white sneakers, a blazer, and just the right amount of distressing.
Why they sell
One thing to note? Not all customers want jeans that look like they’ve been through a shredder. Still, distressed loose jeans attract a sizable audience, with Google data showing they averaged 40,500 searches in 2024. Remember to stock subtle and bold distressing mixes to cater to both ends of the spectrum.
Retailer tip: Group distressed jeans with classic staples (like soft cotton tees, leather jackets, or denim jackets) for an easy upsell opportunity. After all, customers love the “ready-to-wear” look.
Final words
Loose jeans are like the “comfort food” of fashion right now. The world is in an era where people want their clothes to move with them, not squeeze the life out of them. After years of wearing sweats and leggings, shoppers aren’t willing to compromise on comfort—but they still want to look good. That’s why loose jeans are having a moment, and retailers can jump on this trend by stocking the styles discussed in this article.
