As people continue to embrace the joy of creating homemade meals, there’s a higher demand for all types of kitchen tools and gadgets. The humble potato masher in particular continues to be very popular, as consumers look for ways to perfect creamy mashed potatoes at home. New designs of this timeless kitchen tool have also emerged, helping it to appeal to modern buyers.
Read on to discover the most popular potato mashers in 2025 and what makes them so in demand.
Table of Contents
Global market value of potato mashers
How to choose the best potato masher
Electric potato mashers
Stainless steel potato mashers
Plastic potato mashers
In conclusion
Global market value of potato mashers
Today’s consumers are constantly on the lookout for the latest kitchen gadgets. Although potato mashers are a simple and cost effective tool, many home cooks want gadgets that serve multiple functions. On top of this, buyers are looking for high-quality products that are also eco-friendly, in keeping with current sustainability buying trends around the world.
In 2024, the global market value of potato mashers reached over USD 0.60 billion. This number is projected to increase at a compound annual growth rate (CAGR) of 4.5% to at least USD 0.82 billion by the end of 2030.
How to choose the best potato masher
With changes in technology and new innovations, the standard potato masher has evolved, with some variations now suitable for different kitchen tasks and preferences. Different potato mashers are designed to provide various levels of efficiency, comfort, and versatility, and each one offers varying features. (It’s important to remember that mashers aren’t the same as potato ricers.)
According to Google Ads, “potato masher” has an average monthly search volume of 90,500. Google Ads also shows that the most searched for potato mashers are “electric potato masher,” with 5,400 monthly searches, followed by “stainless steel potato masher,” with 1,600 searches, and “plastic potato masher,” with 720 searches per month.
Keep reading to learn about the specific features of each one and which is best suited for different scenarios.
Electric potato mashers
Consumers who are after a quick and efficient way to mash potatoes will likely want an electric potato masher. This tool is a game-changer, with its motorized operation ensuring consistent mashed potatoes with minimal effort. Many of these machines come with different speed settings and interchangeable attachments so users have more control over the texture of their mashed potatoes.
But the fun doesn’t stop with potatoes. Electric potato mashers are very versatile and can be used with other vegetables as well to make things such as purees, soups, and batters. And although they come at a higher price point than other mashers, they make for a good investment for people who want to save time and energy.
Stainless steel potato mashers
People looking for an analog option, or perhaps with smaller kitchens, will love stainless steel potato mashers. Having been a staple in kitchens for decades, these mashers are made from high-quality stainless steel and are designed to withstand heavy use. It’s also versatile and can be used for all sorts of vegetables if needed, with the ergonomic handle helping to enhance comfort and control and a simple design that is easy to clean.
There are two main types of stainless steel potato mashers: wired and plated. Wired potato mashers feature looped wires that can be used to make both chunky and silky mash. Plated mashers, meanwhile, feature a flat or curved plate with lots of small holes that help to create smooth and consistent mashed potatoes.
Plastic potato mashers
Another popular choice of masher is the plastic potato masher. These mashers are also available in both plated and wired designs, giving consumers the choice of what’s more suitable for them. Plastic mashers are a more budget-friendly choice for consumers while also being easy to handle and clean (most are designed to be dishwasher safe).
Although plastic potato mashers aren’t as durable as their stainless steel counterparts, they often come in a variety of colors, making them easier to personalize.
In conclusion
The potato masher has been a staple in the kitchen for over a century, so it’s not surprising that they remain popular today. The most common types of potato mashers are handheld, manual versions, butmodern technologies have also seen the rise of electric mashers too. These can be useful when creating large quantities of mashed potatoes or to save time.
Over the coming years, the potato masher market is expected to grow as consumers spend more time cooking at home and looking for practical solutions to be more efficient in the kitchen. Which of the options they choose will mostly come down to personal preference, so it’s best to stock a range of options.
