Ahrefs

I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others.

LLM optimization (LLMO) is all about proactively improving your brand visibility in LLM-generated responses.

Learn everything you need to know about affiliate marketing: revenue, popular niches, challenges, and trends.

Here’s how SEO and demand gen can work together to make your marketing budget go further.

5 ways to find trending keywords you can rank for before the big sites come in.

I asked 11 affiliate marketers for their top affiliate marketing tips in 2024. Here's what they shared and how to do them.

TAM is the size of your market. Here's how to figure it out and see how much money your business can make.

SXO focuses on making a brand discoverable along all touchpoints in modern search journeys, no matter where they start or what path they take.

Learn why SERP volatility happens, how to diagnose and monitor it, plus the best strategies for stabilizing your search traffic and rankings.

Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. Here’s the most reliable way to find them.

Keyword relevance ensures that the search results Google displays are closely related to the users’ search queries. Learn how to make more relevant content.

Being able to cut through red tape and get things implemented is a super power. Here are challenges you’ll need to overcome to be successful in the world of enterprise SEO.

Here’s how we combine SEO and content marketing to get hundreds of thousands of search visits each month.

Are you making the most of second-hand search traffic?

You don’t have to choose between SEO or PPC. The best companies use both. Here’s how they can work together to make magic.