Author name: Ahrefs

Your phone buzzes. Someone mentioned your brand on LinkedIn… but not in a good way. Welcome to the world of brand monitoring.

SEO potential is how much organic traffic you can generate through Google. This bot estimates the "how much" for you.

I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today.

As we head into 2025, get detailed examples, use cases, and tips for how to use the best AI content creation tools out there right now.

SEO sounds more complicated than it really is. You can get started for free with a handful of the best tools in the industry.

If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer.

Creating content that elicits an emotional response in your audience is one of the few ways to stand out in a world where information is dirt cheap.

Dig deep into the pros and cons of Perplexity, ChatGPT Search, Google AI Overviews, and Bing AI.

Get more out of the holiday season with these holiday marketing strategies.

Get your content indexed by Google ASAP. Show clients fast progress to prevent churn. Get buy-in for more SEO resources.

I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others.

LLM optimization (LLMO) is all about proactively improving your brand visibility in LLM-generated responses.

Learn everything you need to know about affiliate marketing: revenue, popular niches, challenges, and trends.

Here’s how SEO and demand gen can work together to make your marketing budget go further.

5 ways to find trending keywords you can rank for before the big sites come in.