Come summer or winter, there is little better than a BBQ. At this time, your customers want the right product to have a fun outdoor cooking experience. Summer is the right time for a summer BBQ with tasty burgers, pork, and ribs on the menu and good company to share it with.
With many customers continuing to add a BBQ grill to their essential home appliances, it’s no surprise that the value of this market is soaring. Likewise, customer interest in keyword searches shows how robust this market is.
Read on to learn more about the incredible products available. This journey will inspire you and your customers to start grilling chicken wings for lunch in ways you’ve never done before.
Table of Contents
The size of the BBQ market is vast
Qualities that distinguish barbecue grills
Choosing the good BBQ grilling products
Summarizing the BBQ grill market
The size of the BBQ market is vast
No matter what country you look at, people love their protein. That means they need something to cook meat, fish, or vegetables at various outdoor locations.
BBQ grill sales are soaring because of this penchant for mouth-watering food, great company, and outdoor living. So much so that grill sales were calculated at USD 6.77 billion in 2024. Unsurprisingly, this market is projected to reach USD 8.32 billion by 2029 if it continues to escalate at a compound annual growth rate (CAGR) of 4.20%.
North America is the biggest market, with 6.2 out of 10 U.S. citizens and 7.2 out of 10 Canadians owning a grill or smoker. Although North America is the biggest market, South America is the fastest growing for BBQ grill purchases. All this data is encouraging for sellers who want to tap into a lucrative market for the year ahead.
Google Ads and the popular BBQ keyword
Adding to this robust growth is that millions of people search for BBQ grills every month. In fact, Google Ads recorded a massive high of 2,740,000 searches for “BBQ” in June and July 2023 and May 2024.
Google Ads also captured an average monthly search rate of 2,240,000 for this keyword from June 2023 to May 2024. As such, the data reflects a massive 45,25% variation between the lowest search figure of 1,500,000 (November 2023 to March 2024) and the highest rate of 2,740,000 (June and July 2023 and May 2024) for this keyword.
Why do customers buy barbecue grills?
Customers enjoy outdoor living, especially in the spring and summer months. Barbecues or cookouts are also synonymous with family time, party celebrations, and camping – all of which call for grilling equipment.
Consumers also appreciate the convenience of buying BBQ equipment online. They like social gatherings and value low-emission products like lump charcoal. This charcoal is fast burning, reaching high temperatures, and producing low ash and pollution.
This BBQ type is the biggest seller because of traditions and the availability and affordability of charcoal. Otherwise, many people favor gas and electric grilling equipment, which is also clean-burning and convenient.
Qualities that distinguish barbecue grills
Determine your market characteristics against these barbecue grill equipment qualities before placing your orders:
- Types: The primary grill types are charcoal, electric, and gas.
- Materials: BBQ grills are made from aluminum, stainless steel, and iron.
- Features: Easy cleaning, non-stick treatments, foldable, portable.
- Purpose: For outdoor, undercover, or indoor use.
Choosing the good BBQ grilling products
Stainless steel gas and charcoal spit barbeque grill
For customers who consider themselves masters in the art of grilling, this BBQ has it all. Made from stainless steel and featuring gas and charcoal barbecue cooking options, this griller also sports a rotisserie for slowly barbecuing meat for the most tender, tastiest results.
Although a pricy item, a multifunctional BBQ with a long list of features and benefits is a must for serious chefs who often entertain families and friends. But if you want alternatives, this large black stainless steel combo with an infrared burner on the side is worth a closer look.
Stainless steel gas BBQ grill
Although this outdoor gas BBQ grill is not as large as the first product, it is still big enough to cook for a large family on a summer’s day. Made from stainless steel, its features include an easily movable trolley and folding design for neat storage and space-saving.
A stainless-steel BBQ is also easy to clean, and the gas functionality has a flame safety device, adding to its value. Alternatively, a small, portable double butane gas burner grill is great for one or two people who want to eat in a hurry.
Large outdoor charcoal barbecue grill
Manufactured from various materials like steel, chrome, Bakelite, and others, this charcoal BBQ is a dream. Large, foldable, and with wheels, it has everything from an energy-saving lid to a side smoker (optional) and charcoal bin.
Customers who enjoy using a smokeless charcoal BBQ grill will love this product. Aside from all its safety and storage features, it is ideal for preparing, cooking, and storing great food outdoors.
Mini tabletop charcoal barbecue and smoker grill
When space is at a premium, but customers still want to enjoy outdoor living, this mini, tabletop BBQ and smoker combination presents the perfect solution. Although small, it is still big enough to cook delicious ribs with seasonings or sauces for three to eight people.
Its steel shell has chrome and zinc plating to withstand high temperatures and facilitate cleaning. This mini product also has a thermometer and flame safety functionality. Additionally, the sturdy wooden handle makes it easy to transport for camping or fishing trips.
If you prefer something portable and smaller, this foldable charcoal BBQ is even better for outdoor trips. Similarly, a small bucket BBQ like this one does the job just as well.
Electric smokeless indoor BBQ grill
When the weather is inclement, or customers live in small apartments and still want to BBQ their protein, there is a product to meet their needs. In this case, a small electric, smokeless griller becomes the perfect option for an indoor family BBQ chicken.
With a solid hot plate on one side and a grill on the other, there is also a segmented compartment to keep food warm. Adjustable temperatures and fire safety features make this indoor electric BBQ a practical, convenient addition to existing kitchen appliances.
Rectangular down smoke exhaust electric grill
When indoor barbecues are called for, this small but powerful electric griller with a 2400W capacity is ideal for homes or restaurants. Its down smoke exhaust feature makes it smokeless, and the flame safety device makes it safe for inexperienced customers to use. Place this portable, rectangular BBQ indoors or outdoors for a warm, friendly ambiance with friends and family.
Summarizing the BBQ grill market
Whether customers want the convenience of an outdoor gas BBQ or the ambiance of charcoal grilling appliances, sellers can give them what they want. And there is always the wonderful indoor electric smokeless BBQ to boost sales for people who want the best of both worlds.
Besides the massive selection of designs, global sales data states that BBQ grills are big sellers. That means it is time to place your orders for a range of grills that customers can use in all kinds of settings. So, explore the Alibaba.com showroom to meet your customers’ expectations and grow your business to the next level.
