As summer temperatures rise, so does the need to experience rest and relaxation outdoors. Consequently, anywhere you find many resorts, the ocean, and home swimming pools, women want options regarding bathing suits. With this global market’s positive growth, it may be worth your while as a retailer to ramp up your swimwear range. So read on to discover what’s trending this year in our guide to the best bathing suits for women in 2024.
Table of Contents
Overview of the global swimwear market
Exploring trending bathing suits for women
Summary
Overview of the global swimwear market
A study by Fortune Business Insights projects the value of the bathing suit market will be USD 30,59 billion by 2032 if it continues to rise at the predicted compound annual growth rate (CAGR) of 4.68%. This value is up from USD 20.47 billion in 2023.
In 2023, Asia Pacific was the biggest player in this market, followed by North America, Europe, South America, the Middle East, and Africa.
Trends
Global trends encouraging this market’s growth focus on using sustainable and recyclable materials. Polyester, nylon, and spandex are the most favored fabrics for bathing suits, especially when resistant to UV rays and damage from water and typical use.
Several big-name lingerie companies benefit from this sector by selling bathing suits to boost their brands. Other trends are personal health and fitness and tourism growth in countries with warm weather for most of the year. Both these trends require swimsuits, bikinis, and other leisurewear to be breathable and stretchy and provide the desired level of coverage for the particular outdoor activity.
Keyword data
Google Ads recorded an average of 823,000 monthly searches for swimsuits between August 2023 and July 2024. The highest search rates were 1,000,000 per month in June and July 2024. The lowest figures were 550,000 from October to December.
In contrast, the average monthly search data for bathing suits was 368,000 for the same period. Consumer interest peaked at 823,000 in August 2023 and slumped to a low of 165,000 in December 2023.
It is important for sellers to note the prominence of different keywords to understand consumer interest at various times of the year. Likewise, it is essential to appreciate which terms are used in specific countries to get the most out of your online optimization regarding keywords.
Exploring trending bathing suits for women
Personal preferences for women go a long way when deciding what bathing suit style to purchase. As a result, it is essential that sellers stock swimwear for diverse body types that attract broad markets if they want to make their customers happy. So consider these bathing suit categories for a closer look at what works for fun in the sun.
One-piece swimsuits
Solid colors, cutaway styles, stripes, florals, prints, and color blocking are all features of sought-after one-piece swimsuits for summer. However, popular styles for women remain the traditional one-piece with high-cut legs, narrow straps, scooped necklines, and low backs. These designs are great for women who want comfort and coverage while doing water sports or playing beach volleyball.
Another stylish choice for more coverage is the straight bustline and high back with thin straps for slim figures with long torsos. Reminiscent of bathing suits from the 1940s, the one-piece with a bustier style top and straight-cut legs is a better choice for women with fuller figures.
Add revealing one-piece cutaway bathing suits to your stock for women whose personal style is to show more skin. Sellers can consider anything from small cut-out design details to complex cuts that verge on sexy two-piece suits for this consumer audience.
Bikinis
Bikinis for women are as creative as one-piece bathing suits. Consequently, finding the perfect fit for most body shapes should be relatively easy for sellers. Often distinguished by triangle tops and bottoms, the typical bikini has evolved and now features multiple variations.
We recommend that sellers look for bikini tops in designs such as bandeaus, bra tops, halter necks, etc. Bikini bottoms are made in tiny Brazilian cuts, high waists, straight legs, and triangle shapes, with G-strings and many others.
As with the one-piece bathing suit, we recommend choosing bikinis that appeal to women of all shapes and sizes.
Two piece swimsuits
Although similar to bikinis, two-piece swimsuits can be categorized as somewhat more substantial. With a mix of shorts, high-waisted swim bottoms, those lying just beneath the belly button, or with broad hip bands, high cut, straight legs, and cutaway backs, these bathing suits cater to yet another market with a personal preference for more coverage.
Similarly, the top styles are varied, highlighting extra bust support extending to the waist, frills on short sleeves, long sleeves, or cropped tops. Many of these top types are similar to those in the bikini section, and several may also have removable padding.
Order a sufficient variety of these pieces so your customers can pick and choose which ones to wear around the pool or at the beach.
Bathing suits for fuller figures
Whether these swimsuits are one-piece or two-piece, they are intended to cover up areas that cause discomfort. Many bathing suits in the above categories meet the needs of those with plus-size curves who want more coverage in all the right places. Where they don’t, sellers should try the ‘bathing suits for fuller figures‘ category.
Between these attractive products, the website’s manufacturers ensure that their designs match a wide selection of market needs. As such, sellers should find it reasonably simple to source the swimwear necessary to offer the stylishness, support, and coverage that women with fuller figures deserve.
Swim dresses
Fashion designers identified a gap in the swimwear market, creating elegant bathing suits with elements of dresses. Some pieces in this collection have long, lightweight tops and sleeves attached to the swimsuit that look like thin jackets. Other swim dresses have short skirts on the bottoms or elegantly draped fabric around the body of the bathing suit, resembling mini dresses. Yet other varieties look like mini dresses that cover built-in bottoms.
Whether these creations showcase dress elements on the upper or lower sections, both incorporate concealment benefits. This unique type of fashion is suitable for beach picnics and may even pass as casual wear when paired with shoes. Bathing suits that look like daywear can quickly transform into best sellers, especially in countries with a relaxed dress code.
Summary
As a retailer, we suggest that you take your time exploring these best bathing suit categories for women. By doing so, you can pick and choose the color, style, and sizes of swimwear specific to your market’s needs.
This strategy may help identify new arrivals quickly, further helping to build swimwear selections with the potential to become best sellers. Once you’re ready, dive into the Alibaba.com showroom and order bathing suits that will reach as many women as possible to boost your reputation.
