Home » Latest News » E-commerce & AI News Flash Collection (Apr 28): Amazon Plans Global Prime Day, Shein Adapts to EU Regulations

E-commerce & AI News Flash Collection (Apr 28): Amazon Plans Global Prime Day, Shein Adapts to EU Regulations

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Amazon Announces Global Prime Day in July 2024

Amazon has officially announced that Prime Day 2024 will take place globally in July, encompassing a vast array of countries including Australia, Canada, Germany, India, the UK, and the US. The promotional submission phase for this event started in March, inviting sellers to register for multiple promotional activities. Last year’s event saw record-breaking figures, with Prime members across the globe purchasing over 375 million products and saving approximately $2.5 billion. Notably, sales in the US alone during the event climbed to $12.7 billion, marking a six percent increase from the previous year, according to data from Adobe Analytics.

Shein Recognized as a Major Online Platform by EU

In response to its massive user base in the European Union, which exceeds 45 million monthly users, Shein has been formally classified as a Very Large Online Platform (VLOP) under the Digital Services Act (DSA) by the European Commission. This designation mandates that Shein must implement specific measures to enhance user rights and safety by August, including the prevention of illegal or counterfeit product sales. The platform is also required to adjust its user interfaces and algorithms to minimize consumer risks, with violations potentially incurring fines up to six percent of its global annual revenue.

TikTok Shop Gears Up for European and Mexican Markets

As part of its global expansion strategy, TikTok Shop is set to launch in Germany, Italy, Spain, France, and Mexico. The platform’s entry into these markets comes amidst growing regulatory scrutiny by the European Union. With a total GMV of $13.8 billion in 2023 across existing markets including the US and the UK, TikTok Shop has become a significant player in e-commerce. The company has committed to completing compliance checks for existing merchants by mid-May to ensure adherence to local regulations.

Flipkart Leverages GenAI to Enhance E-commerce Experience

Flipkart is advancing its technology frontier by integrating generative AI across its operations to enhance the shopping experience for both users and sellers. Key developments include Flippi, a virtual assistant, and advanced multimodal search capabilities that facilitate searches through text, images, and voice inputs. These AI tools not only streamline product listings with automated photography and attribute extraction but also provide sellers with sophisticated operational tools to enhance efficiency and market competitiveness.

India’s E-commerce Market Set to Surge

India’s e-commerce market is poised for explosive growth, projected to reach $325 billion by 2030. The rapid increase in internet connectivity, which currently includes 881 million users, is a significant driver of this growth. After 2 years, approximately 87% of Indian households are expected to be online, with an estimated 81% owning smartphones. The digital infrastructure, including platforms like UPI for payments, is also evolving to support this growth. Furthermore, the market is shifting towards value e-commerce, predominantly driven by rural and semi-urban areas, with expectations that these regions will contribute over sixty percent of e-commerce demand two years later.

Amazon Fined for Unfair Trade Practices

The Italian antitrust authority, AGCM, has fined Amazon 10 million euros for setting unfair trade practices through the pre-selection of ‘recurring purchase’ on a range of products on their Italian website. This practice was deemed to restrict consumer choice, leading to unnecessary and periodic purchases. Amazon intends to appeal, citing that their Subscribe and Save program has saved customers over 40 million euros since its inception in Italy, emphasizing their commitment to customer satisfaction and trust.

Whoppah Expands to France

Whoppah, a Dutch marketplace for second-hand design and art, has expanded its reach to France, marking its third European expansion following Belgium and Germany. As Europe’s purportedly largest online marketplace for second-hand design, Whoppah aims to promote sustainability and stylish living through a diverse range of furniture and decorative objects. Founders Thomas and Evelien Bunnik highlight their scalable platform’s readiness for rapid growth, anticipating significant sales in France in the coming years.


AI Fabrication Impacts School Leadership in Baltimore

A high school principal in Maryland was falsely accused and placed on leave after a doctored AI audio clip, portraying him in a racist rant, was circulated on social media. The incident, which involved misrepresentation using sophisticated AI tools, underscores the emerging risks of AI in creating credible but fake representations of individuals, leading to serious personal and professional repercussions.

AI Expert Joins White House Initiative

An AI expert has been recruited by the White House to contribute to initiatives aimed at improving health outcomes through AI technologies. This move underscores the growing integration of AI expertise in shaping policy and operational strategies within the highest levels of government, reflecting an increasing acknowledgment of AI’s potential in enhancing public health and administration efficiency.

Tech Leaders Form AI Safety Board

Sam Altman, CEO of OpenAI, along with leaders from Microsoft and Alphabet, has joined a newly formed government AI safety board. This initiative is part of a broader effort to safeguard critical infrastructures and ensure the secure deployment of AI technologies across vital sectors. The board is expected to play a crucial role in steering national AI policies and practices, emphasizing safety and security in the burgeoning AI landscape.

Microsoft CEO Focuses on AI in Southeast Asia Visit

Satya Nadella, CEO of Microsoft, is set to visit Indonesia, Thailand, and Malaysia with a focus on discussing and promoting AI technologies. This tour highlights Microsoft’s strategic interest in generative AI as a core component of its long-term growth plan in the region, reflecting the company’s commitment to expanding its technological footprint and influence in Southeast Asia’s dynamic markets.

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