Home » Latest News » E-commerce & AI News Flash Collection (Jun 30): Amazon Faces Lawsuit, TikTok Expands in Spain

E-commerce & AI News Flash Collection (Jun 30): Amazon Faces Lawsuit, TikTok Expands in Spain

Tossa de Mar on the Costa Brava, Catalunya, Spain


Corporate Caution During Pride Month Amid Political Climate 

This year, companies have taken a more cautious approach to Pride Month, avoiding overt displays of support for diversity, equity, and inclusion. This shift is influenced by the upcoming presidential election and recent backlash faced by companies like Target and Bud Light. Notably, Tractor Supply ended all spending on diversity and environmental causes, including Pride festival sponsorships. Despite the quieter public stance, many corporations continue to support LGBTQ+ causes through donations and year-round activism. Companies like Google, Amazon, and JPMorgan Chase backed the opening of the Stonewall National Monument Visitor Center, emphasizing continued, though less publicized, support for LGBTQ+ initiatives.


Amazon Faces £2.7 Billion Lawsuit in the UK 

Amazon is facing a collective lawsuit in the UK, with over 200,000 British sellers demanding more than £2.7 billion (approximately $3.4 billion) in damages. The lawsuit, led by Professor Andreas Stephan of the University of East Anglia, accuses Amazon of abusing its dominant position by favoring its own products over third-party sellers and making it difficult for them to sell at lower prices on other platforms. The claim states that these practices have increased costs and reduced sales for third-party sellers while paying higher fees for Amazon’s services. Amazon has denied the allegations, calling them baseless, and emphasized the significant sales by UK small and medium-sized businesses on its platform. The lawsuit is opt-out, meaning all professional account sellers on Amazon UK between June 2018 and June 2024 are automatically included unless they choose to withdraw.

Flipkart’s Video Commerce Gains Popularity in India 

Indian e-commerce giant Flipkart has seen significant success with its video commerce feature, with Indian users spending over 2 million hours on video shopping in the past year. From June 2023 to May 2024, more than 75 million users engaged with video content in Flipkart’s “Liveshop+” and “Vibes” sections, with 65% of the participation coming from second and third-tier cities. Popular categories include fashion, beauty, personal care, home decor, and furniture. Flipkart’s video commerce director, Neha Agrahari, stated that the feature aims to meet changing market demands and address shopping barriers, providing users with a trusted shopping experience through live interactions and product demonstrations. A report by Redseer Consulting projects that India’s short video industry will generate $8-12 billion in business opportunities by 2030, with the number of short video users expected to reach 600 million by 2025.

Shopee Expands Support for Korean Sellers in Southeast Asia  

Shopee has announced new support for Korean sellers targeting the Vietnamese and Thai markets, aiming to enhance its global influence. Yuna Kwon, head of Shopee’s Japan and Korea cross-border shopping business, highlighted efforts to reduce logistics costs and delivery times to boost competitiveness. Shopee will expand delivery services, explore promising beauty brands, enhance startup incubation programs, and increase live commerce services. Over the past 5 years, orders for Korean products on Shopee have grown 22-fold, with transaction volumes increasing 18-fold. In the first half of this year, orders and transaction volumes grew by approximately 80% and 50%, respectively, compared to the same period last year. Shopee plans to quadruple sales of Korean products in Vietnam and Thailand by 2025, leveraging its efficient logistics system to deliver within 3-5 days.

TikTok Eyes Spain for E-commerce Expansion  

TikTok is focusing on Spain as a key market for expanding its e-commerce operations, following the success of AliExpress and SHEIN in the region. Despite previously postponing its European shopping platform launch, TikTok Shop has accelerated its plans for Spain and Ireland, with early access for sellers via invitation during the beta phase. Sellers must provide local documentation, including an ID or passport, a Spanish business license, and a local tax card. TikTok Shop’s innovative model combines local and fully managed operations, integrating e-commerce with social media to create a unique shopping experience. The managed model simplifies participation by handling store operations, logistics, and after-sales services, allowing merchants to focus on product supply and quality. Spain’s high internet penetration and significant online shopping activity make it a promising market, with TikTok leveraging these factors to tap into the region’s considerable e-commerce potential.

eBay Enhances Support for German Retailers  

eBay has announced improvements aimed at supporting German retailers, enhancing their ability to compete in the e-commerce market. The platform introduced features to streamline selling processes and improve visibility for small and medium-sized enterprises (SMEs). These enhancements include better seller tools, optimized shipping solutions, and targeted marketing strategies. By providing more robust support, eBay aims to boost the presence of German retailers on its platform and increase their sales potential. These efforts are part of eBay’s broader strategy to strengthen its position in the competitive e-commerce landscape and support the growth of local businesses.

European Online Consumer Electronics Market Reaches €90 Billion  

The online consumer electronics market in Europe reached a value of €90 billion in 2023, reflecting strong growth driven by increased digital adoption. The market’s expansion is attributed to rising demand for gadgets, home appliances, and tech accessories, with consumers increasingly preferring online shopping for convenience and competitive pricing. This growth is further fueled by advancements in e-commerce infrastructure, improved delivery logistics, and enhanced online shopping experiences. The significant market size underscores the robust potential for continued growth in the European consumer electronics sector, as online retail becomes an integral part of consumer purchasing behavior.

Alibaba Reduces Membership Costs for German SMEs 

Alibaba has lowered membership costs for German small and medium-sized enterprises (SMEs) to support their entry into global markets. This initiative aims to make it easier and more affordable for German businesses to leverage Alibaba’s extensive e-commerce platform. By reducing fees, Alibaba hopes to attract more SMEs, helping them expand their reach and compete internationally. This move is part of Alibaba’s strategy to strengthen its presence in Europe and support the growth of local businesses by providing them with access to a vast global customer base and advanced e-commerce tools.


PepsiCo Introduces AI-Enabled Smart Cans  

PepsiCo has unveiled innovative smart cans featuring video screens and AI technology, enhancing consumer interaction and engagement. These smart cans can display dynamic content, including promotional videos and interactive features, making the beverage experience more personalized and engaging. The integration of AI allows the cans to provide tailored content based on consumer preferences and behavior. This technological advancement represents PepsiCo’s commitment to leveraging AI to enhance customer experiences and drive brand loyalty. The smart cans are expected to create a new dimension in beverage marketing, offering a unique and interactive way for consumers to connect with the brand.

AI Art Sparks Debate Over Creativity and Originality  

The rise of AI-generated art has sparked a heated debate about creativity and originality in the art world. AI tools can now create complex and visually stunning artworks, challenging traditional notions of what constitutes art. Critics argue that AI art lacks the human touch and emotional depth that define true artistic expression, while proponents believe it represents a new frontier in creativity, blending technology and art. The discussion raises important questions about the role of AI in creative industries and the future of art in a digital age. As AI technology continues to evolve, its impact on the art world remains a topic of intense interest and controversy.

Amazon Increases Investment in AI Technology 

Amazon is ramping up its investment in artificial intelligence, focusing on enhancing its AI capabilities across various applications. This includes improving its recommendation algorithms, optimizing logistics, and developing new AI-driven services. The increased investment underscores Amazon’s commitment to leveraging AI to drive innovation and maintain its competitive edge in the e-commerce and tech industries. By enhancing its AI infrastructure, Amazon aims to improve operational efficiency, enhance customer experiences, and develop new revenue streams. This strategic focus on AI is expected to play a crucial role in Amazon’s future growth and market leadership.

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