The bohemian aesthetic is making a return for autumn/winter 2024, being reimagined for the upcoming season with a Western twist. Explore the biggest trends set to shape this look and how to best take advantage of it as a business.
Table of Contents
Overview of the global women’s apparel market
Top boho trends for A/W 2024
Summary
Overview of the global women’s apparel market
The global women’s apparel market was valued at USD 1 trillion in 2023 and is expected to reach USD 1.35 trillion by 2032 at a compound annual growth rate (CAGR) of 3.30%.
There have been many examples so far of a bohemian Western aesthetic on runways in the lead-up to the autumn/winter 2024 season. Chloé has stood out as a leader in the fashion industry, while Taylor Swift embraced the look with her folklore-inspired Eras concert tour.
Although Google searches for “boho” are typically at their height during the summer months due to the festival season, the popularity of the boho Western aesthetic on the autumn/winter 2024 runways indicates that there’s likely to be an extended interest running into the colder seasons.
Top boho trends for A/W 2024
Tiered maxi skirts
Tiered maxi skirts are a must-have item for the upcoming fall and winter seasons. Long tiered skirts are characterized by horizontally cascading layers or seams that add volume and movement to the skirt. They are generally made from lightweight fabric, such as cotton, chiffon, or linen.
Although prints like floral and paisley are popular in summer, earthy tones and neutral colors take center stage in the A/W season. Specifically, white cotton tiered maxi skirts are expected to be the staple of bohemian outfits this year.
Retailers will want to stock tiered long skirts alongside oversized knit sweaters, cropped jackets, and fitted turtlenecks. Tiered maxi skirts can also be paired with whimsical blouses with ruffles, lace inserts, or embroidered pieces.
Suede outerwear
For A/W 2024, designers have embraced suede’s rich texture to offer a range of outerwear options. Suede outerwear is known for its warm and velvety texture, making it perfect for the boho Western wardrobe.
There are many ways to incorporate suede into outerwear, including via trench coats, bomber jackets, oversized blazers, and cropped biker jackets. The most common colors for women’s suede jackets are earthy tones like tan, brown, camel, and olive green. Deeper hues like brown and burgundy are also popular for their luxurious appearance.
Women’s suede outerwear is incredibly versatile and can be layered over knit sweaters or fitted turtlenecks. Suede can also be worn with other fabrics like silk, cotton, or denim.
Ruffled blouses
Ruffled blouses, featuring bunched and layered fabric along the neckline, sleeves, or hem, express femininity through a distinct boho style.
For autumn/winter 2024, ruffled tops are embracing a softer color palette, with tones like blush or ivory, as well as pastel shades that complement the earthy hues of boho fashion.
Frilly blouses come in both billowing silhouettes or tailored fits. Styles with high necklines and front ruffles offer a dramatic look, while ruffled off-the-shoulder designs are suitable for a more relaxed appeal.
Depending on the occasion, frilly shirts can be styled with high-waisted trousers for the office or distressed jeans and ankle boots for casual outings. They can also be worn under blazers, cardigans, or jackets when the temperatures drop.
Wool capes
Wool capes made a strong appearance on the A/W 2024 season runways. As a sophisticated alternative to traditional coats and jackets, wool capes are a fun play on more traditional outerwear garments. For that reason, they also make for great statement pieces in advertising campaigns.
For luxury designs and warmth, wool made from a fine merino, alpaca, or cashmere blend is ideal. As is typical of women’s boho clothing more generally, wool cloaks come in natural tones like green, brown, and gray.
Cloaks with hoods or oversized collars are common features, helping to provide extra protection against the elements. Other details like fringe or blazer cuts are also performing well in the fast fashion market.
Wool capes are a wardrobe staple that can be easily adapted to various occasions. The loose fit of a wool cloak allows for layering with many other textiles, such as knit, cotton, or denim.
Folkloric embroidery
Folkloric embroidery is the latest trend for the autumn and winter 2024 season. This trend is characterized by brightly colored beading and threads that promote a sense of heritage.
Boho clothing with embroidery typically features intricate floral designs, geometric shapes, and symbolic elements from regions including Eastern Europe, Latin America, and Asia. Embroidered folk clothing also uses bold colors like red, blue, green, and yellow to contrast a neutral base fabric.
The folklore embroidery trend is versatile, with applications ranging from blouses and jackets to dresses and skirts. Whether an embroidered boho jacket or blouse, boho embroidered pieces are designed to be the focal point of an outfit and are best paired with simpler items and accessories.
Summary
The latest revival of bohemian fashion has resulted in trends that promote upscale women’s textiles and easygoing shapes. Suede outerwear and wool capes give any wardrobe the luxe treatment, while tiered maxi skirts, ruffled blouses, and folkloric embroidery add a little flair to any woman’s wardrobe.
As the women’s apparel industry continues to evolve rapidly, retailers must learn to adapt to changing trends in order to remain competitive in the market. Business buyers are advised to capitalize on the boho revival trend before the year is over.
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