How to Perfectly Style a Snake Necklace for Summer

A snake necklace is a statement piece of jewelry that adds a touch of elegance and edge to any summer outfit. It’s a versatile necklace that can elevate any look, from sundresses to fine dining attire. There are many ways that the snake necklace can be styled, but this guide will take a look at the most popular looks during the summer months.

Table of Contents
Why are snake chain necklaces so popular?
The latest Google search trends for the snake necklace
Global market value of jewelry
How to style a snake necklace for the summer
    Layered with other chains
    Worn with swimwear
    Paired with light fabrics
    Complemented by natural makeup
Final thoughts

Why are snake chain necklaces so popular?

Snake necklaces are popular for a number of reasons, as they’re easy to pair with other pieces of jewelry and they can be worn in any season. The sleek and elegant design of these necklaces closely mimics the movement of a snake’s body, as they’re both flexible and rounded. This gives them a timeless appeal that suits formal and casual wear.

On top of this, snake chain necklaces are unisex, so they can be enjoyed by all genders and ages. They’re not too flashy, but their design still catches the light in a way that makes them look more luxurious than they are. Snake necklaces are more durable than delicate chains, so they’re less likely to get tangled or break, so they can be worn on a regular basis without the need to constantly worry about their maintenance.

The latest Google search trends for the snake necklace

According to Google Ads, “snake necklace” received an average monthly search volume of 22,200 in 2024. Searches remained consistent throughout the year, with slight increases between January and February, and again in December, when searches reached 27,100 per month.

Snake necklaces have seen a surge in popularity in 2025, thanks to evolving fashion trends and cultural significance. This interest aligns with the Chinese Zodiac’s Year of the Snake, with luxury brands shining a spotlight on the serpent in their latest design themes. Social media platforms like Instagram and TikTok allow influencers and fashionistas to showcase snake necklaces worn in various ways.

Global market value of jewelry

Jewelry consumption has increased significantly in recent years, with consumers becoming more inclined to purchase luxury products. On top of this, different customs around the world regarding how to wear certain pieces of jewelry are helping to boost product demand. This includes items such as necklaces, rings, earrings, and bracelets.

In 2024, the global market value of jewelry reached USD 232.94 billion. This number is projected to grow to at least USD 242.79 billion by the end of 2025, and further growth is expected by the end of 2032, when the market value will reach approximately USD 343.90 billion. This growth will come at a compound annual growth rate (CAGR) of 5.10% between 2025 and 2032.

How to style a snake necklace for the summer

A snake necklace is a statement piece of jewelry, and in the summertime wearing it can add to any look. Whether someone is heading to the beach, enjoying dinner outdoors, or spending time wandering the streets of a small town, there are many ways in which a snake necklace can be elegantly styled.

Layered with other chains

Layering a snake chain necklace with other necklaces creates a unique, multidimensional look that takes minimalism to the next level. Thanks to the sleek, smooth surface of the snake chain, it beautifully contrasts with other textured chains, such as rope chains and cable chains.

It’s key that the necklaces being layered vary in length. It’s recommended to start with a mid-length snake necklace, then add a short choker or long pendant necklace to frame the neckline. For a polished look, choosing the same metal tone makes everything look more cohesive.

For the summer, layering with different charms or weights is a great way to maintain a look of airy elegance with minimal effort. Sometimes, a complete set of chains is sold together to save people time shopping for separate pieces.

Worn with swimwear

Wearing a snake necklace alongside swimwear adds a touch of luxury to any summery look for all genders. The reflective surface of the chain matches sun-kissed skin perfectly, and it looks beautiful with all types of swimsuits and swim shorts. Either a silver, rose gold, or gold chain can greatly elevate a basic one-piece or bikini by creating a contrast between the metallic sheen of the necklace and the soft material of the fabric.

When wearing any type of jewelry at the beach or poolside, choosing a material that won’t tarnish is essential. Materials such as stainless steel or gold-plated over durable alloys are both great options as they won’t be damaged when they come into contact with saltwater or chlorine.

Paired with light fabrics

Pairing either a gold or silver snake necklace with light fabrics creates the perfect summer look. The polished surface of the chain perfectly complements the flowing nature of summer materials such as linen and cotton. The effortless quality of these fabrics, combined with the elegance of the snake necklace, results in a relaxed aesthetic that still oozes refinement. There’s no need to go bold with bright patterns either, as even a single-colored shirt can be elevated with a snake chain.

Some people may prefer to go for a layered look, which also works beautifully with light fabrics. Pairing the snake chain with a choker or longer pendant will still keep things looking minimal, but it will create a more eye-catching detail in the overall look.

Wearing a snake chain necklace with light colored fabrics is ideal for trips to the beach and evening strolls in the warmer weather. The main thing is to let the natural texture of the fabric complement the elegance of the necklace.

Complemented by natural makeup

Summer looks are all about being natural, which is why it should come as no surprise that many consumers will choose to complement their snake necklace with natural makeup. This popular choice will enhance the appearance of the necklace without overpowering it, as either a gold or silver chain works perfectly together with glowing skin and soft brows.

Using a light foundation or a tinted moisturizer along with some highlighter along the cheekbones will create a healthy complexion and allow the necklace to act as the main accessory.

The fluidity of the chain necklace, together with natural makeup, gives a youthful feel while keeping the overall appearance evenly balanced. The key to this look is to keep the makeup soft in order to let the jewelry take center stage. Understated elegance is always a go-to during the summer months.

Final thoughts

The snake necklace is a versatile and timeless piece of jewelry that can easily elevate any summer outfit, for both men and women. Whether the necklace is worn by itself or paired with other styles of chains, the elegant design of the snake necklace beautifully complements a wide variety of looks. It’s also a popular choice due to its ability to adapt to different occasions and because of how little care is needed to maintain it.