The popularity of outdoor living has significantly increased in recent years. Data from Zillow found that the mention of backyards in for-sale listings increased by 22% as functional outdoor living spaces became a must-have feature for home buyers. In another survey, 58% of participants stated that connecting their new homes to outdoors or nature will influence design choices in the coming years, and 48% acknowledged that outdoor entertainment will be a critical factor in their domestic decisions. In turn, this growing want for outdoor living has is driving the demand for comfortable and stylish outdoor furniture and accent cushions.
Cushions, in particular, are designed to improve the comfort and aesthetics of outdoor spaces, such as decks, gardens, and patios. They are usually made from water-resistant and durable materials like acrylic or polyester and are used on outdoor furniture pieces like sofas, loungers, chairs, and benches.
This blog will provide critical industry insights on outdoor accent cushions, their latest trends, and which to source for different end-customers.
Table of Contents
Outdoor accent cushions market overview
Trending colors and patterns for outdoor accent cushions
Factors to consider when choosing outdoor accent cushions
Summary
Outdoor accent cushions market overview
The global outdoor cushions market is witnessing a significant projected CAGR of 5.4% between 2023 and 2030, led by the US and the North American region. For example, the US outdoor cushion market is projected to increase at a CAGR of 6.79% to USD 163.19 million through 2023-2028.
Other notable regional markets include Europe, specifically the UK, France, and Germany. In the Asia Pacific region, countries like Australia, China, and India are driving the increased demand for outdoor cushions due to changing lifestyles, increased disposable incomes, and rapid urbanization. Mexico, Brazil, and Argentina are the leading markets in Latin America, while the UAE, Saudi Arabia, and South Africa are accelerating demand in the Middle East and Africa.
The various factors driving demand for outdoor accent cushions include:
- The growing popularity of outdoor living spaces, accelerating consumer demand for outdoor furniture and accessories like cushions to make the areas more functional and comfortable
- Ecommerce growth, which has made outdoor accent cushions more accessible
- Increased durability and the ability to withstand different climate conditions thanks to the use of weather-resistant materials
- Increased disposable incomes in developed and developing economies, which has enabled consumers to spend more on outdoor furniture and home decor
Trending colors and patterns for outdoor accent cushions
Evolving trends in colors and patterns are continuously shaping the demand for outdoor accent cushions. These trends reflect a spectrum of styles that resonate with customers’ unique tastes and preferences. Some of the latest changes to watch out for in 2024 include:
Cinnamon and earthy colors
Cinnamon and earthy colors have emerged as a reflection of consumers’ desire for warmth and to connect to nature. Earthy colors, such as browns, terracottas, and deep reds, evoke a sense of grounding and tranquility. Meanwhile, cinnamon, with its warm and spicy undertones, adds a touch of sophistication to outdoor spaces.
Yellows
Consumers are investing in yellow outdoor cushions thanks to their ability to bring playful and cheerful vibes to outdoor spaces. According to color theory, yellow is associated with the sun and its warmth, thereby used to represent cheerfulness, hope, joy, happiness, and optimism. Adding bright-yellow cushions to patios and decks can therefore help to create a lively atmosphere.
Natural patterns
Natural patterns in outdoor cushions mimic elements such as branches and leaves to create a subtle and calming effect. Plants and flower patterns, meanwhile, can add a vibrant, lively, and enchanting touch, mirroring the organic beauty of the natural world.
Floral patterns
Whether large and bold blooms or delicate and intricate blossoms, floral patterns add a refreshing and lively aesthetic to outdoor spaces. They come in a huge variety of colors and patterns, allowing users to mix and match to reflect their preferences.
Abstract patterns
Abstract designs help add a modern vibe to outdoor spaces with a touch of artistic expression and sophistication. These trendy designs feature shapes, sizes, and colors that draw attention. For example, some outdoor cushions have distorted or obfuscated shapes that bring a sense of creativity and individuality, making them ideal for individuals who want a splash of novelty.
Bright, fruit-themed patterns
From zesty lemons to tropical pineapples, bright, fruit-themed outdoor cushions create a fun and playful vibe. The use of bold and cheerful colors also creates a visually stimulating effect, making outdoor spaces feel alive and inviting.
Factors to consider when choosing outdoor accent cushions
Material
The material used to make the outdoor accent cushions determines their durability, comfort, and aesthetic appeal. Some common materials used to make these pillows include cotton canvas, texteline, and sunbrella. Cotton canvas is available in multiple colors, prints, and patterns, makign it ideal for consumers who want to experiment. Meanwhile, texteline is highly durable and water-resistant, while sunbrella is durable, mold-resistant, fade-resistant, and waterproof, making them more suitable than cotton in more extreme weather conditions.
Price
Different end customers have varying budgets, therefore, businesses should consider stocking products with pricing that aligns with their target customer demographics and market demands. Ultimately, offering a range of price points allows businesses to cater to a broader customer base, from those seeking budget-friendly options to those willing to invest in higher-end, premium cushions.
Sustainability
The growing environmental awareness has influenced consumer preference for sustainable products. Therefore, businesses should consider outdoor accent cushions made using sustainable materials and manufacturing practices. For example, selecting cushions made from recycled or responsibly sourced materials can help to attract environmentally conscious customers. Emphasis on sustainability can also improve brand image and appeal to a broader market segment.
Consumer preferences
Businesses are more likely to perform better if they understand and adapt to customer preferences. In this regard, the selected throw pillows should align with design trends, patterns, and color preferences that resonate with the target customers. Conducting regular market research and customer feedback analysis can inform product development and inventory decisions to ensure the cushions offered match consumer preferences.
Summary
The demand for outdoor accent cushions has significantly increased in recent years due to the growing popularity of outdoor living and increasing disposable incomes. This has presented opportunities for businesses selling furniture and related accessories, like cushions, to boost their revenues and competitiveness in the industry.
However, for businesses to leverage this opportunity, they must ensure that their offers align with current outdoor cushions trends, including trending colors and patterns. For instance, consumers are more likely to purchase designs and colors that create warm, comfortable, and natural outdoor areas. Matching offers to consumer preferences and needs enhances satisfaction and builds loyalty, leading to repeat purchases and sustainable business growth.
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