Silk pillowcases have long evoked impressions of royalty and romance. But the espoused luxuriousness of these products is expanding fast – now silk pillows are touted for everything from smoother skin and glossy hair to better sleep and unmatched comfort. Celebs are of course doing their part too, often making sure to have their bedrooms adorned with silk bedclothes.
But there is a reason these highly attractive beddings are so popular: they’re soft, antimicrobial, naturally hydrating, and temperature-regulating, as well as help to improve the appearance and style of any interior space.
So, if you’re looking to diversify your home and garden product offerings, read on to discover why silk pillowcases are a fantastic business opportunity in 2024.
Table of Contents
The business potential of silk pillowcases
What to look for when selecting silk pillowcases to sell
How to choose the best silk pillowcases for different end customers
Summary
The business potential of silk pillowcases
In 2023, the global pillow case market value was USD 13.86 billion and it is estimated to grow at a CAGR of 4.5% to reach USD 18.86 billion by 2030.
Silk pillowcases specifically have great business potential. Why? A rising awareness of home comfort and interior aesthetics, as well as growing disposable incomes around the world.
Consumers increasingly understand the health advantages of sleeping on silk, too, making it a lucrative addition to any home and garden product line.
While a luxurious home appearance and various health benefits are often the main focuses in silk pillowcase marketing, skincare and the promise of reduced “bed head” and reduced hair breakage are two other major drivers for demand. Silk is also great at temperature regulation, making it perfect for all seasons.
What to look for when selecting silk pillowcases to sell
As with any other product, there are several factors you should consider when selecting silk pillowcases for your store, some of which include:
Quality
A quality silk pillowcase is incredibly smooth and soft, offers various skin and hair benefits, and is durable. One sure-fire way to know that your pillow slips will be of high quality is to ensure they’re made from the finest silk, Mulberry. It should be noted that lesser-quality silk-blend products and other types of silk like Eri and Muga may not offer the same experience.
Momme count, a measure of silk’s weight and density, reflects the material’s quality. A momme count of 19 is a good place to start, as it is soft and affordable. However, you can go all the way to a count of 25, which is top-line silk and would appeal to your high-end clients.
Certifications and standards
Selling authentic and safe products ensures you avoid any legal issues customers may raise regarding your products’ quality. Make sure your pillowcases are tested under OEKO-TEX® STANDARD 100 to be certain that they’re non-toxic and free from harmful chemicals and dyes.
Weave and finish
Confirming that the silk in your pillow slips is 100% pure is one thing; ensuring the slips have a high-quality finish is another. Neatly sewn seams without loose threads enhance the overall appeal of pillow covers. A good option is the Charmeuse weave, which is widely known for its smooth and lustrous finish.
Price and margins
Consider the cost of your pillow covers by shopping around for the best prices without sacrificing quality. Remember to try and bargain with your supplier and build a strong relationship so that you’re more likely to get discounted prices in the future.
Color
To serve a broader customer base, offer numerous colors and their shades. White is classic, while yellow, ivory, and pastels are all also very popular. However, some customers, especially those who use a lot of hair products or only wash their hair every few days, may prefer more concealing colors like red, gray, and blue.
Shape
Pillows come in different sizes and shapes. Standard pillowcases measure approximately 66cm x 51cm (26″ x 20″). But you should aim to cater to all customers, including those with king, queen, and other types of beds. Therefore, stocking various sizes and shapes is wise.
How to choose the best silk pillowcases for different end customers
By understanding your target market, you can better tailor your product selection accordingly and boost customer satisfaction. Below are some customer types you’ll want to market towards:
Home comfort and aesthetic enthusiasts
For most clients, bedroom appearance and comfort go hand in hand. They’ll demand nice-looking pillows but won’t compromise on comfort. Even those who purchase silk pillowcases for health-related reasons will also consider coziness and aesthetics. So, ensure that your cases are as pretty as a picture, soft, hypoallergenic, and breathable.
Again, the quality checks and certifications described above will come in handy when choosing high-quality pillowcases made of natural and toxin-free materials.
For those who may not be able to afford silk, remember that there are also plenty of satin options out there.
Luxury and high-end shoppers
Silk will forever remain a luxurious fabric. It’s the reason many celebs and influences like the Kardashians often show off their silk items. As previously highlighted, pillowcases with a momme count of 25 or anything close to this will appeal to these consumers.
In addition, high-end clients prefer unique and fancy designs, which you must consider when choosing your pillow covers. You also want to stock pillowcases you can easily customize.
Summary
Silk pillow slips’ appeal extends beyond aesthetics, as many buyers are now drawn to the comfort and health attributes of these types of bed linen.
When selecting silk pillowcases to sell, consider quality first. They should be 100% pure silk with a momme count of at least 19 and are OEKO-TEX® STANDARD 100-certified to avoid selling harmful products. Other crucial considerations include price and profit potential, finish, color, and shape.
Finally, select from thousands of options on Alibaba.com to capitalize on the huge demand for silk pillowcases in 2024.
