Major corporations all over the world use custom T-shirts as an after-hour marketing strategy. Compared to billboards or television, custom T-shirt printing is the most popular form of advertising.
This advertising method is widely used by brands because it’s cost-effective and boosts client loyalty and brand exposure.
Additionally, sales of custom T-shirt printing have increased due to the expansion of the garment business and the growing trend of personalized T-shirts among Gen Z. Hence, sellers should consider hopping on this fast-moving trend. But first, here’s what the market looks like.
Table of Contents
The big comeback of the men’s print & graphics wear market
5 prints & graphics apparel styles of A/W 22-23
Bottom line
The big comeback of the men’s print & graphics wear market
The size of the worldwide custom T-shirt printing market was estimated at $3.9 billion in 2021, and it’s anticipated to develop at a forecast CAGR of 9.9% from 2022 to 2030. Companies are increasingly using custom-designed T-shirts as part of a contemporary branding strategy for their business, goods, or services.
Businesses, particularly start-ups, employ this strategy to boost brand awareness and attract potential clients. Therefore, it’s anticipated that a significant portion of the market growth over the projection period would come from the wide use of personalized T-shirts as a branding strategy.
The entertainment industry is also fueling this market as consumers love personalized shirts with movie buffs, slogans, or logos that resonate with their identity.
5 prints & graphics apparel styles of A/W 22-23
Abstract camo
The outdoor boom is still a major influence on prints with a natural theme for A/W 22/23. This abstract camo style is a safe buy to enhance essential products, particularly outdoor styles and matching sets.
These camouflage wears come in a plethora of intricate designs that are completely original and aesthetically pleasing. They also feature different clothing like sweaters, button-down shirts, turtlenecks, and shorts.
Most of the shirts in this category feature terrain patterns, water movements, etc., to update abstract camouflage—which provides an alternative to tie-dye and nature’s texture that is seasonless. The adaptable liquid ripple lasted for multiple seasons and it’s still relevant today as it features a unique look that cuts across to younger men.
Animal prints
Modern updates of animal prints are becoming more popular. The graphic stamp being created by the vectorized aesthetic is intended to update and broaden the attraction of actual skin patterns. Electric skins are gaining attention due to their vibrant and synthetic hues that blend seamlessly for different events.
These shirts feature different animal prints like zebra and tiger stripes, leopard, and jaguar spots. Although the shirts are not made from animal skin, they look appealing and life-like, which is why they’re one of the top trends this season.
Consumers can pair these shirts with solid-colored dress pants and suit for the perfect look for a business meeting or cocktail.
Consumers can also take a trip to the casual lane with this shirt by pairing it with denim or corduroy pants and a bomber jacket. Sellers can capitalize on this profitable trend by investing in particularly appealing statement designs.
New prep
The academic orientation of this season combines comic graphics and retro clubhouse style, both of which have a vectored look. Consumers who want a “wow factor” prefer new preps in bright hues. The trick here is to pair this jacket with a dark and light outfit that will add the right amount of playful touch to the overall look.
The black and gray variant is another fantastic option worth considering for men who want a casual and stylish piece that works effortlessly all day. This varsity jacket is a great match with blue distressed jeans and a black shirt.
Consumers can also add a white hoodie to the ensemble for a spicy upgraded look. The classic or monochrome varsity is the ideal pick for men who want a simple piece with a sophisticated twist. This jacket goes well with a pair of dark pants for a smart casual look.
The multicolored letterman jacket is an ideal match for consumers who want a bold jacket that can fit into different styles. Men can create a stylish combo by pairing the multicolored varsity with denim for an original street style.
Tees aren’t left out as they’re the missing puzzle that completes an athletic look with this jacket. Consumers can also team up the multicolored letterman jacket with cargo pants for a relaxed and stylish look.
Design for digital
Surreal visual effects are becoming a seasonal standard for streetwear and athleisure trends as the metaverse and its digital aesthetics permeate the fashion world. The essential elements in this include digital filter, virtual texture, and the surprising Trompe L’oeil, together with vivid and electrifying hues. Hence, businesses can opt for ombre prints with pastel colors, as they’re predicted to increase in popularity.
With this trend, there are limitless options that men can explore. An ombre sweater is a fantastic option for consumers who want a simple classy piece. Men can pair the ombre sweater with dark-colored dress pants to give the style some sophistication. A crew neck ombre sweater is another worthy piece for a formal ensemble. Consumers can pair it with a pastel suit for an incredible fashion statement.
Long-sleeved ombre tees are also part of the fun, and consumers can combine them with black ripped jeans pants for a relaxed look. Alternatively, consumers can bring magic into play by pairing the tees with monochrome print pants.
Consumers who want to go all out with this trend would prefer the ombre matching set. Men can add a pastel T-shirt to the mix for a bold fashion statement.
A modern man’s outfit consists of an ombre blazer with a pastel-colored shirt and plain pants for a formal or semi-formal event.
Furnishing florals
Furnishing florals are this season’s fashion classics. Florals are delicate and bold prints that give off the right amount of uniqueness for a fashion statement. Hibiscus, the popular palm fronds, paisley, Chinoiserie, ferns, and muted colors are some of the few patterns that men can adopt this season.
Sellers can stock up on Cuban short-sleeve floral shirts as they’re making a huge comeback. Consumers who want an effortless look can pair up the floral shirt with a neutral undershirt, blazers, and chinos to give the piece a chance to shine.
Men with a thing for bolder prints can opt for shirts with hibiscus or paisley in pastels for the ideal dressy aesthetic. Palm or fern styles are the way to go for consumers who want a subtle print that can easily slip into a bomber jacket for a sleek and tasteful look.
A casual setting will appreciate a dress shirt with large floral prints. But a business casual setting would require a softer floral print shirt with dress pants. Silk chinoiserie is a rich print that comes with heavy sweetness for daring males. Consumers can pair a silk chinoiserie blazer with neutral trousers and collared shirts for a clean outlook.
Men who want to take things a bit slow with the floral print would love a discreet motif like small floral patterns. Shirts with these patterns are great combos with chinos for a minimalist soft look. Men can also create a subtle professional look with floral shirts by adding a soft-structure blazer and solid-colored pants.
Wearing floral shirts as a standalone with plain pants is another way to rock this piece smoothly without defaulting.
Bottom line
Everything a man needs to look and feel fashionable during the next A/W season lies in the trends highlighted in this article. The options go from floral designs and digital designs for more informal and semi-formal gatherings to new prep & animal print shirts for lounging about, and abstract camouflage with elaborate motifs for formal occasions. Sellers can start with a few or all the trends based on their target audience to boost sales.
