As an online retailer, staying ahead of the curve is essential for maximizing sales and delighting your customers. In this article, we’ll break down the key accessories trends for Spring/Summer 2024. From Y2K-inspired shoulder bags to dainty floral add-ons, discover which items are poised to be bestsellers so you can invest with confidence. We’ll also explore how to style and merchandise these must-haves to drive consumer interest and showcase their versatility. Get ready to elevate your S/S 24 accessories assortment with these can’t-miss trends.
Table of Contents
1. Floral add-ons for versatile styling
2. ’90s shoulder bags make a comeback
3. Goth-lite jewelry takes a delicate turn
4. Dainty socks add a feminine twist
5. Racer shields speed into the spotlight
6. Embellished harnesses turn heads
7. Hearts charm their way onto accessories
8. Gender-inclusive sunnies for all
9. Soft drawstring bags pack a punch
10. Statement shells make waves
11. Y2K belts cinch the waist
12. Low-key luxe totes for quiet elegance
13. Ear cuffs climb to the top
14. Beyond-the-beach bags go anywhere
15. Carry-on convenience takes flight
1. Floral add-ons for versatile styling
Floral accessories are set to bloom across multiple categories in S/S 24, offering shoppers versatile options to mix and match with their warm-weather wardrobes. Look for designs that can be worn in various ways, like hair clips that double as brooch pins or necklace charms that can adorn bags. Tie the trend together by merchandising coordinating floral pieces from different accessory categories together, such as a rosette choker styled with a floral-embellished handbag. Sustainability-minded shoppers will appreciate styles crafted from upcycled or deadstock materials.
To maximize value, highlight floral accessories’ cost-per-wear appeal and promote their packable, space-saving qualities for vacation or festival dressing. Google search data reveals rising interest in specific floral choker styles, with “flower choker necklace” searches up 300% in the UK and 110% in the US year-over-year. Breakout searches for “rosette choker” in the US further underscore the trend’s momentum. Take a cue from influential brands like Loewe, Sportmax, Susan Fang, and David Koma, which all featured statement florals in their S/S 23 collections.
2. ’90s shoulder bags make a comeback
The ’90s revival shows no signs of slowing down, with shoulder bags emerging as a key silhouette for S/S 24. Building on their strong performance in A/W 22/23, these nostalgic carryalls are poised for even greater success as Y2K trends gain steam. To keep the look fresh, seek out styles with utility-inspired details like zippers, patch pockets, buckles and chains. WGSN e-commerce data shows that buckle features on bags rose 61% year-over-year, now appearing on 5.6% of new arrivals across trend-led retailers.
For a softer take on the trend, look for shoulder bags with bohemian touches like Western studs or leather fringe. The shoulder bag trend is already trickling down from luxury to more accessible price points – they’re up 77% year-over-year at premium retailers and 16% at trend-led retailers. Lean into the ’90s nostalgia by referencing iconic it-bags of the era, like the Fendi Baguette which is enjoying a resurgence with searches up 30% on Pinterest in the US.
3. Goth-lite jewelry takes a delicate turn
Gothic-inspired jewelry is resurfacing for S/S 24, but with a lighter, more wearable twist ideal for younger consumers. Delicate pendants and chokers featuring crosses, daggers, or Gothic letter charms are key to nailing the aesthetic. Balance harder-edged elements with pearls, charms, and dainty chains for a look that’s more pretty than punky. Ballchain necklaces offer an edgier option to layer in with other pieces.
When interpreting Gothic symbols like crosses and crucifixes, be mindful of cultural and religious sensitivities in different markets. For regions where these motifs could prove controversial, opt for less loaded icons like roses or hearts instead. Search data reveals that shoppers are seeking out dainty crosses from coveted brands, with rising interest in “Tiffany cross necklace,” “Kendra Scott cross necklace,” and “Chrome Hearts cross necklace.” The hashtags #GlamGoth and #CuteGoth have also seen significant year-over-year view increases on TikTok, now tallying 9 million and 8 million views respectively.
4. Dainty socks add a feminine twist
As spotted in our A/W 23/24 Buyers’ Briefing, delicate white ankle socks are set to be a key styling piece for S/S 24, especially when paired with loafers. While chunkier scrunch socks are ideal for transitional weather, breezier days call for lightweight styles in ankle cuts, pointelle knits, or trimmed with dainty ruffles. Frilled sport socks are another way to give a fashion-forward spin to classic athletic styles, which can be called out for their performance features like moisture-wicking or anti-odor properties.
The humble white sock is no longer a mere commodity – in fact, our A/W 22/23 debrief noted rising full-price sell outs and prices in this category. To capitalize on this momentum, consider expanding your sock assortment with more fashion-focused options alongside core basics. With searches for “white scrunch socks” up 150% year-over-year in the US and “white socks” up 50% in the UK on Pinterest, there’s ample opportunity to drive sales by dialing up the femininity on this trending essential.
5. Racer shields speed into the spotlight
Sporty, angular sunglasses are racing from the ski slopes to the streets for S/S 24. Our A/W 22/23 Buyers’ Debrief flagged this athletic style as a high-performing seller, a trend that’s now being endorsed by the runway. Bold, face-shielding silhouettes and polarized lenses are crucial features to look out for – the latter saw a striking 63% increase at luxury and premium retailers, now comprising 7.4% of new eyewear arrivals.
This trend opens the door for sports performance brands like Oakley and Pit Viper to make a fashionable splash, especially with younger, recreation-minded consumers. WGSN e-commerce data reflects the silhouette’s impressive growth, with shield sunglasses up 42.5% at premium retailers and 18% at trend-led retailers year-over-year. Searches for “Y2K sunglasses,” which often feature wraparound shapes, are also up 120% in the US and 60% in the UK, hinting that this trend has even more room to accelerate.
6. Embellished harnesses turn heads
Body jewelry continues to be a major theme for S/S 24, with harnesses getting a glamorous update via eye-catching embellishments. Chainlink, metallic mesh, rhinestone fringe, pearls, and turquoise all offer on-trend ways to adorn classic strap silhouettes. Expanding into new shapes like bralette-inspired designs and underwire styles will give consumers fresh options to explore while keeping the look decidedly fashion-forward.
Festival season will be a key time to showcase over-the-top harnesses, but don’t neglect more subtle iterations. These can be easily merchandised with ready-to-wear for a wide range of occasions – think layered over slip dresses and camisoles for summer, or styled with party frocks and knitwear for holiday. Beach-to-bar versatility is another major selling point, so consider displaying harnesses alongside swimwear and vacation capsules. With search interest in various body chain styles surging on Google (e.g., “permanent body chain” +300%, “bikini body chain” +60%), this category is poised to be a breakout hit.
7. Hearts charm their way onto accessories
Proving that love is forever in fashion, heart motifs are once again winning over consumers, just as they did in the early aughts. Jewelry is the most logical category to embrace this endearing shape, especially necklaces – think heart pendants dangling from chains and chokers accented with heart-shaped links. That said, this romantic icon has plenty of other places to play, like on chain belts geared towards Gen Z shoppers.
In terms of metals, there’s room for both delicate and chunky interpretations. Thick, puffy heart charms make a cute counterpoint to trendier chain styles like ball chains and wraparound leather cords. With Valentine’s Day a key promotional period for heart jewelry, you can easily reinvent these pieces for festival season and beyond. Seek out trending versions from breakout brands like Lauren Rubinski, Maria Nilsdotter, Loren Stewart, and Cold Hearts to round out your assortment. WGSN e-commerce data indicates a growing appetite for heart designs, with new jewelry arrivals featuring this motif up 28% year-over-year.
8. Gender-inclusive sunnies for all
As consumer interest in gender-inclusive fashion grows, sunglasses present a prime opportunity to invite everyone to engage with your brand. Classic black frames in clean, unfussy shapes make the most sense here, as their styling versatility means you can streamline your assortment with fewer SKUs. Promoting these easy-to-wear staples with models across the gender spectrum will further reinforce your inclusive messaging.
The demand for genderless options is evident across multiple data sources. WGSN’s search data shows interest in unisex sunglasses rising 43% compared to the previous year. Meanwhile, though gender-inclusive keywords have increased by 41.5% on e-commerce, they still account for only 0.2% of new accessory arrivals, mostly in the watches, jewelry, and bag categories. This white space signals major potential for sunglasses to broaden their reach – a prospect further bolstered by the 2 million views the hashtag #GenderNeutralFashion garnered on TikTok over the past year. As you merchandise gender-inclusive eyewear, be sure to integrate it throughout your website and in-store displays rather than relegating it to a separate section.
9. Soft drawstring bags pack a punch
Romantic and pragmatic in equal measure, the humble drawstring bag is primed to be a repeat hit with consumers seeking packable options for getaways and special occasions. While overall drawstring bag styles are declining year-over-year, satin fabrications are a promising bright spot, climbing 13% at premium and luxury retailers. To keep this look feeling directional, home in on eye-catching variations featuring ditsy florals, dimensional rosettes, or delicate lace.
Brands like Loewe with its perennially popular Paula’s Ibiza collection, Magda Butrym, Cecilie Bahnsen, and Simone Rocha are leading the charge on this cottage-core inflected accessory. At the same time, surging search interest for “Lady Dior top handle drawstring mini bag” and “black drawstring bag” (+60% in the US) point to concurrent demand for more understated takes on the trend. Another intriguing angle to explore? The 60% lift in UK searches for “how to sew a drawstring bag,” which hints at untapped potential in the DIY creator space.
10. Statement shells make waves
Seashell embellishments are making major waves for S/S 24, going beyond basic beach motifs with amped-up iridescent finishes, vivid colors, and fashion-forward placements. Anklets, single earrings, ear cuffs, and chokers are all key categories to infuse with ocean-inspired accents, as are hair accessories, body jewelry, and chain belts. Even classic puka necklaces are getting a modern remake, with beads that are bigger, brighter, and bolder than their early 2000s counterparts.
For a subtler take, choose translucent white or blush-tinted shells paired with natural materials. More-is-more consumers will flock to futuristic options like holographic paillettes, high-shine metallic dips, and candy-colored coatings à la Dior, Jonathan Simkhai, and Brinker + Eliza. Lean into of-the-moment iterations by directing searches towards specific styles like “cowrie shell necklace” (+110% on Google US), “puka shell anklet” (+40%), and “puka shell necklace” (+60%). On Pinterest, rising interest in general terms like “shell jewelry” (+50%) and “anklet” (+30%) further affirms the aesthetic’s broad appeal.
11. Y2K belts cinch the waist
Riding high on the Y2K revival, belts are the latest nostalgic accessory poised to drive demand with younger cohorts. As the festival fashion circuit kicks back into high gear with events like Coachella and SXSW, these waist-centric styles are shaping up to be a must-have item for S/S 24. Chain and disc embellishments are the go-to accents, spanning everything from western concho motifs on leather designs to novelty butterfly and heart links.
To engage an inclusive audience while streamlining assortments, gravitate towards styles featuring adjustable chain details that eliminate the need for multiple SKU sizes. Styled on mannequins and in lifestyle imagery, these versatile belts can be showcased with everything from low-rise denim to slinky slip dresses. Layered chain belts, in particular, are gaining traction, with searches for “double chain belt” up 110% and “silver chain belt” up 70% year-over-year on Google US.
As you build out your belt offerings, don’t neglect the impact of compelling in-store displays. Eye-catching visual merchandising that demonstrates the trans-seasonal styling potential of chain belts will be crucial for driving full-price sell-through. Consider enlisting influencers and store associates to create shoppable looks that inspire customers to experiment with the trend. With the right mix of on-trend designs and creative marketing, your belt assortment is sure to be a cinch for S/S 24 sales.
12. Low-key luxe totes for quiet elegance
In a season filled with statement-making accessories, the understated elegance of a sleek, minimalist tote offers a refreshing palate cleanser. These pared-down carryalls are the epitome of quiet luxury, with a focus on exquisite craftsmanship and premium materials rather than overt logos or embellishments. Smooth leather, suede, and heritage canvas fabrications all align with this less-is-more sensibility.
Neutral colorways like black, white, camel, and navy reinforce the timeless appeal of these investment-worthy silhouettes, which can transition seamlessly from work to weekend. That said, there’s still room for subtle design details like contrast stitching, tonal embossing, and metal hardware to lend a touch of understated sophistication. As you merchandise these classic bags, consider styling them alongside elevated basics and polished separates to drive home their versatility. With searches for “minimalist bag” up 26% on Pinterest and “simple tote bag” rising 40% on Google, it’s clear that consumers are craving a return to refined everyday essentials.
13. Ear cuffs climb to the top
Ear cuffs are climbing the ranks to become one of the most sought-after jewelry items for S/S 24, offering a fresh alternative to traditional hoop and stud styles. These sculptural designs are especially popular with Gen Z consumers, who gravitate towards their cool, edgy aesthetic and mix-and-match potential. To capture this experimental spirit, look for ear cuffs that can be worn solo or stacked in multiples, spanning the gamut from dainty and minimal to bold and intricate.
Celestial motifs like stars and crescents are a key direction to explore, as are pearls, chain links, and pavé-encrusted huggies. Yellow gold remains the metal of choice, but silver is also gaining ground as a versatile option for everyday wear. Searches for “unique ear cuffs” have jumped 49% on Pinterest, while “silver ear cuff” and “diamond ear cuff” are both up over 20% on Google, highlighting the range of styles piquing consumer interest. As you plan your ear cuff assortment, be sure to include options at various price points to appeal to different budgets and gifting occasions.
14. Beyond-the-beach bags go anywhere
Straw and raffia bags are no longer relegated to the beach, as consumers embrace their laid-back charm for all sorts of warm-weather occasions. These natural materials lend a rustic, artisanal quality to classic silhouettes like totes, buckets, and crossbodies, making them ideal companions for farmers market runs, picnics in the park, and alfresco dining. To keep the look feeling current, prioritize structured shapes and unexpected details like leather trim, colorful embroidery, or playful pom-poms.
Crochet and macramé offer an on-trend way to refresh the theme, tapping into the crafty, DIY spirit that’s resonating with sustainability-minded shoppers. Brands like Loewe, Chloé, and Altuzarra have all put their own spin on the trend, elevating humble fabrications with sleek finishes and premium hardware. As you showcase these summery staples across your e-commerce and social channels, emphasize their casual-chic versatility and handmade appeal. With search interest in “handwoven straw bag” up 70% on Google and “crochet bag” up 30% on Pinterest, it’s clear that consumers are eager to embrace this laid-back aesthetic.
15. Carry-on convenience takes flight
With revenge travel still going strong into 2024, accessories that cater to on-the-go lifestyles are more relevant than ever. Luggage-inspired bags and wallets are a stylish way to tap into this jet-setting mindset, offering the organization and durability of suitcases in scaled-down, everyday-friendly designs. Top-handle bags and crossbodies with built-in card slots, zippered compartments, and retractable handles all align with this utilitarian sensibility.
Sturdy leathers and water-resistant nylons are key materials to incorporate, as are secure closures like turnlocks, zip-arounds, and flap pockets. Brightly colored options and graphic prints can add a playful twist, while tonal neutrals and sleek hardware offer a more understated take on the trend. As you style these travel-ready accessories across your marketing touchpoints, play up their functionality and convenience for busy urbanites and frequent flyers alike. With searches for “travel crossbody purse” up 90% and “carry-on bag” up 30% year-over-year, it’s clear that consumers are prioritizing accessories that can keep up with their on-the-move lifestyles.
Conclusion
From Y2K revivals to artisanal updates, the accessory trends for Spring/Summer 2024 reflect a vibrant mix of influences. By balancing novelty items with refined staples, you can engage a broad spectrum of consumers while still maintaining a cohesive brand identity. As you finalize your assortments, remember to leverage data-driven insights to inform your buys, with an eye towards the silhouettes, fabrications, and details that are poised to make the biggest impact. Compelling visual merchandising will also be key to driving accessory sales in the coming season. Whether you’re styling a harness over a slip dress or pairing a luxe tote with polished separates, aim to create aspirational looks that inspire customers to experiment with their own ensembles. Don’t forget to highlight the versatility and value of each piece, from the cost-per-wear appeal of a floral hair clip to the space-saving benefits of a packable raffia tote.
