Most of us will at some point dream of having a home with a private swimming pool. But in this economy, it’s not necessarily an easy dream to reach. That’s perhaps why, instead of full-fledged swimming pools, people around the globe have found another way to make their aspirations come true: stock tank pools.
The trend of stock tank pools or “cowboy pools” originated in the United States and, in recent years, has grown in popularity also in other countries as a creative and affordable alternative to traditional swimming pools. These round pools are taking over gardens and backyards globally thanks to easy installation and cost-effectiveness.
This represents an interesting opportunity for online and offline retailers, who can target this growing and niche market by offering consumers simple, accessible, and customizable solutions.
In this article, we will explore the phenomenon of stock tank pools, analyzing the reasons behind their growing popularity and provide suggestions for how to take advantage of this trend.
Table of Contents
What are stock tank pools, and why they’re popular
Stock tank pools: Opportunities for retailers
Final thoughts
What are stock tank pools, and why they’re popular
Stock tank pools – large round tanks made of galvanized metal or plastic – have their roots in North American farms, where they are used to store water for animals like cows and horses.
During the COVID-19 pandemic, people sought new ways to enjoy their outdoor spaces. An effect of this was that some came up with the idea of repurposing these tanks into do-it-yourself pools, quickly becoming a viral social media phenomenon as a simple way to create a backyard or patio relaxation area on a budget.
The global swimming pool market is growing overall, reaching a value of nearly USD 3.55 billion in 2023, and is expected to grow at a CAGR of 2.11% to reach USD 3.99 billion by 2028, according to data from Research and Markets published in October 2024.
There are a number of reasons why these DIY pools are becoming so popular:
- Affordability: Stock tank pools are much more affordable compared with traditional pools. Consumers can get a functioning pool for a fraction of the cost of installing an in-ground pool or even a high-end above-ground pool.
- Ease of installation: Stock tank pools do not require complex excavation or hardwired installation. Most consumers can set up their pool in just a few hours.
- Versatility: The rustic charm of stock tank pools can be customized to the consumer’s taste. From decorative plants and lighting to accessories like filters and pumps, each pool can easily turn into a custom-made piece to match any garden or patio.
- Durability: Stock tanks are built with galvanized steel or durable plastic to withstand the elements, making them extremely sturdy and helping them to last many years
Stock tank pools: Opportunities for retailers
Stock tank pools are a versatile product that appeals to a variety of customers, from the budget-conscious who cannot afford a full-fledged swimming pool to those who seek a minimal installation process or are looking for an easy solution to make the most of their garden or backyard.
Below are some considerations for retailers before they stock up on stock tank pools and leverage this trend to drive sales:
Galvanized steel vs. plastic
The first stock tanks were made of galvanized steel, and this remains the more popular choice among consumers seeking the ideal combination of rustic aesthetic and durability. Galvanized steel is treated to resist rain, snow, and, most notably, rust and corrosion, ensuring the pool has a long life and also helps keep water cool during summer.
On the other hand, plastic stock tank pools are a lightweight, practical, and more easily transportable alternative to galvanized steel. They are also often more affordable, making them a budget-friendly option.
Metal tank pools are usually larger and thus made for big backyards and gardens. Plastic round pools offer more room for customization and colors, which can help attract a younger or design-conscious audience. They also come in many different sizes, making them a good fit for both large spaces and small gardens or urban areas.
Stock tank pool accessories
Because stock tanks were created to store water, some accessories are needed to turn them into comfortable swimming pools that meet sanitary standards. Moreover, stock tank pool accessories represent an upselling opportunity for retailers, with consumers often looking for ways to customize and improve their pool.
Here are a few of the most popular stock tank pool accessories:
- Filter pumps: Pumps, such as those with a sand filter, are essential for keeping the water clean and safe
- LED lighting: These can transform a pool into a relaxing hot tub area, perfect for summer evenings
- Protective covers: Useful for protecting the water from debris and keeping the pool in good condition
Many retailers offer stock tank pools in convenient packages with all the necessary accessories, relieving consumers from the hassle of finding each item separately. Some even provide complete maintenance kits, ensuring a worry-free pool ownership experience.
Customization solutions
Versatility and easy customization are undoubtedly two of the main strengths of stock tank pools that can be adapted to every customer’s taste and needs. Retailers can take advantage of this trend by offering customization solutions that make each pool unique.
Many pools come with water-resistant liners, available in various colors or textures, to better customize the pool’s interior. Other manufacturers offer paint options or waterproof stickers to decorate the exterior of the pool to match the customer’s style requirements. And let’s not forget the floating seats, umbrellas, pool tables, and lounge chairs that are a must to create the perfect swimming pool deck or area.
Final thoughts
Stock tank pools offer an affordable, practical, and trendy solution for consumers who want a pool that is easy to install and customize. This product represents a great opportunity for retailers to expand their offerings and meet the growing demand for outdoor products.
Offering quality stock tank pools, alongside accessories and customization options, can make the difference when trying to capture the interest of an increasingly demanding clientele. By focusing on trending products, such as stock tank pools in an ever-changing market, retailers stand a better chance of driving sales and standing out among competitors.
