A big part of heading out to music festivals is to dress in a fun and creative way that captures who you are as a person. Having the right hat that captures that look as well as protects you from the sun during long days outside is similarly important.
With the proliferation of music festivals, customers are increasingly seeking hats that represent who they are in different settings. It then falls to businesses to stock a suitable range of accessories fit for various occasions.
So, read on to discover the best types of hats to stock in 2024 and provide your customers with the hottest looks this season.
Table of Contents
Overview of global hat sales
Music festival hat collections
Summary
Overview of global hat sales
Festival-goers often want to find the perfect hat to match the vibe of the festival they’re attending. Because of this, sellers should look to place their hat orders well before the festival season in order to meet demand.
This preparation is especially important because global hat sales were worth approximately USD 9.21 billion in 2023 and are projected to reach about USD 14.33 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.03%. Music festival style is a huge part of what drives these hat sales, which all sellers can benefit from with a little strategic planning.
Music festival hat collections
Weather conditions are a primary driver behind hat sales, followed by fashion trends. So, meeting festival hat needs means protecting people from the sun and the rain. Additionally, people want statement pieces that express their unique style.
Our festival fashion collection below covers several eye-catching hats for various styles, providing options for just about any event out there.
The lightweight straw hat
Summer festivals can heat up drastically during the day, especially those that take place in warmer climates, such as Coachella. On top of that, besides hot days, festival-goers who attend events in the desert must also contend with cold nights as well. This extreme fluctuation in weather means that versatile hats may be a priority for your consumers.
Straw hats make for an excellent pick for the day. Their circular brims keep the sun off the wearer’s face and prevent sweat from dripping into their eyes. Plus, straw hats for women come in a wide variety of styles.
These hats are appreciated for their floppy brims, often pairing well with shorts and light tops, making for a more minimalist festival wardrobe. Such styles can often be seen at the Ultra Music Festival in Miami, for example.
However, for Coachella, CMA Fest, and Bonnaroo, festival-goers may need something more substantial for cold desert nights. That’s why cowboy, leather, or felt hats tend to sell well as part of nighttime festival outfits.
Cowboy hats
South by Southwest (SXSW) in Austin, Texas, and Stagecoach, dubbed the “cowboy Coachella,” are both enjoyed for their rich local heritage. For these types of festivals, it pays to stock cowboy-inspired designs.
Cowboy hats capture this rich heritage and are often worn with great pride among regular Americans and festival enthusiasts alike. The making of these pieces is also a time-honored legacy, often using the highest-quality materials, with durability being a priority.
Still, where traditional cowboy hats follow simple designs, modern pieces tend to take inspiration from country music, often boasting stunning rhinestones and other decorations. Either way, they are made with supreme comfort in mind, an experience customers are happy to pay good money for.
But despite their quality, cowboy hats aren’t to everyone’s taste. In that case, leather hats make for an excellent alternative.
Leather hats
Whether attending the Summerfest in Wisconsin or a Lollapalooza in Argentina, the right hat is a must-have to demonstrate personal style and flair. Leather hats therefore make for the perfect accessories to dance away the nighttime hours after hot desert days, especially for men.
One tip is to pair a festival top hat with round sunglasses, a colorful festival jacket, and arty pants. Alternatively, felt hats make for the ultimate accessory for women to wear on cold desert nights.
Sellers should source a variety of styles so that customers are able to find one that helps them stand out from the crowd. It’s recommended to source hats with high crowns, low profiles, short and long brims, and even in different colors, helping to meet a wide array of preferences.
Fedoras and bucket hats
Smaller festivals, like Shaky Knees in Atlanta, make for a great reason for customers to flaunt their aesthetic flair. Fedora hats can help tie an entire outfit together for a festival vibe in summer or winter.
Tie-dye bucket hats are also a great way to piece together creative outfits without trying too hard. Bucket hats have a homely, rebellious, laidback look that fits general festival vibes perfectly. Because of their ability to pair with any ensemble, bucket hats offer the freedom to fit with almost any style.
Sellers can keep up with festival hat demands by purchasing a broad selection of fedora and bucket hats. This will help customers perfect their outfits in terms of both fashion and comfort.
Men’s caps and trucker hats
Whether customers plan to attend the Wacken Festival in Germany or Tomorrowland in Belgium, caps or trucker hats make for a great choice. Man-hat holographic products are one such option, but if holographics are too wild, trucker hats offer a more casual style. Alternatively, manufacturers are usually open to make-to-order pieces for sellers who want something specific.
Summary
Help your customers prepare for the festival season by stocking a huge range of summer-ready hats, giving your customers a seamless shopping experience. For a diverse range of designs made from the finest materials, perfect for any international or local music event, check Alibaba.com.
