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The Next Neutral Colors to Stock for Pre-Fall 2024

Woman Wears Black Leather Zip-up Jacket

Neutrals are getting a refresh for Pre-Fall 2024. Timeless shades like black, white and navy are being replaced by modern hues with personality. Marigold yellow, olive green, iced coffee brown and more add newness while maintaining versatility. As an online retailer, updating your color palette with these Next Neutrals is essential to attract fashion-savvy customers looking for the latest trends. Read on to discover the key colors to invest in now.

Table of Contents
1 Marigold is the new mustard
2 Olive green’s sophisticated appeal
3 Iced coffee brown feels fresh
4 Pink is still going strong
5 Denim blues remain relevant
6 Cream is the new white
7 Sage green is a soothing essential
8 Caramel is a sweet update on tan
9 Silver and gold metallics add shine

Marigold is the new mustard

Bright Marigold flowers in summer garden

Move over mustard—marigold yellow is taking over as the trendy new neutral. This golden, orange-tinged shade was a standout on the Pre-Fall runways. Marigold has an optimistic, uplifting vibe compared to last season’s darker yellows. It pairs well with black, white, denim and other neutrals for an easygoing yet eye-catching look. Stock marigold tops, dresses and accessories to give your customers an on-trend color option.

Olive green’s sophisticated appeal

Shallow Focus of Green Leaves

Olive green is having a moment as a chic alternative to predictable neutrals like black and navy. This muted green has a slightly vintage, military-inspired feel. However, it can also read as sophisticated and luxury, especially in rich fabrications like silk and leather. The soft, yellow-based undertone of olive makes it flattering on many skin tones. Consider olive outerwear, trousers and knitwear as an elevated basic for your Pre-Fall assortment.

Iced coffee brown feels fresh

Glass of Iced Coffee on Brown Surface with Scattered Coffee Beans

Shades of brown have been bubbling up in recent seasons, and iced coffee brown is the latest iteration. This mid-tone neutral is lighter and ashier than chocolate or cognac. The cool undertone gives it a modern slant, while still tapping into brown’s inherent warmth and earthiness. Iced coffee works for both casualwear and tailoring separates. It’s a great color for layering pieces like cardigans and overshirts. Iced coffee also makes a striking combo with black and winter whites.

Pink is still going strong

Woman in Pink Crop Top and Jogging Pants Practicing Yoga

Pink has been a key color for the past few seasons and shows no signs of slowing down for Pre-Fall. Bubblegum, fuchsia and rose tones are giving way to a softer, rosier pink. This easy-to-wear shade feels romantic yet grown-up. It plays well with other pastels for a #PrettyFeminine look, but can also be grounded by gray and camel. Pink is a sure bet for dresses and blouses. However, it’s also a strong seller for accessories, logo pieces and even outerwear.

Denim blues remain relevant

Photo of Blue Denim Textile

Classic denim blue is still a worthwhile color to invest in for Pre-Fall. Designers like Tibi and Proenza Schouler showed true blues on the runway, cementing its continued relevance. For a twist on traditional denim, look for saturated indigo shades or dimensional dip-dyes. Styling denim with black and white gives it a city-sleek sensibility. Or pair it with earthy shades like iced coffee and olive for a heritage-meets-modern vibe. As always, blue is a bankable bet for jeans, jackets and shirtdresses.

Cream is the new white

Cream Ice Cream in Cone

Move over stark white—cream is taking over as the elevated neutral of the season. This softer, more flattering shade has a luxe appeal that upgrades any outfit. Cream is less harsh than optic white, making it easier to wear for a range of skin tones. It also feels richer than ivory or ecru. Look for head-to-toe cream looks or mix the shade with other pale neutrals for a tonal ensemble. Cream-colored knits, tailoring and outerwear are all smart investments.

Sage green is a soothing essential

Different Shades Of Green Color

In addition to olive, sage green is another must-have shade of green for Pre-Fall. This cool, gray-tinged green has a calming, restorative effect. It reflects consumers’ ongoing interest in wellness and self-care. Sage works well for both casualwear and career separate. It pairs beautifully with iced coffee, marigold and denim. Consider sage for knits, overshirts and trousers. Sage green accessories like handbags and leather goods are also a fresh choice.

Caramel is a sweet update on tan

Close-up of Satin Like Liquid

Caramel brown is a cozy yet chic neutral to round out your Pre-Fall color story. This warm, golden tan shade is deeper than sand but lighter than luggage brown. The yellow undertone gives it an appetizing buttercream-like appearance. Caramel looks delectable on slouchy knitwear and outerwear silhouettes. Pair it with winter white, iced coffee or animal prints for an effortlessly expensive vibe.

Silver and gold metallics add shine

High angle of blue box with Christmas festive golden baubles shiny reindeer and snowflake

Metallics are a must for holiday, but they’re also a practical neutral for Pre-Fall. Silver and gold are timeless yet feel festive when nights get longer. Choose a pale champagne gold or bright silver for a modern take. Gunmetal and rose gold are also chic options. Metallic outerwear makes a statement, while sparkly knitwear and lamé separates are perfect for party dressing. Don’t forget accessories—a glittery clutch or heeled boot adds just the right amount of shine.


The Next Neutrals for Pre-Fall 2024 are all about subtle colors with staying power. Modern yet wearable shades like marigold, olive, iced coffee, rose pink and denim blue feel fresh while delivering versatility. Integrating these hues into your online retail assortment will satisfy customers seeking pieces that are both on-trend and easy to style. With The Next Neutrals, building outfits is a breeze, making them a smart investment for any fashion retailer.

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