The bridal market offers massive opportunities for growth, particularly in the sector of bridesmaid dresses. These are the bridesmaid dress styles that will be trending on many bridal parties’ wish lists in 2024.
Table of Contents
Key points about the bridal wear market
Top 5 trends in bridesmaid dresses for 2024
Staying on top of bridesmaid dress trends
Key points about the bridal wear market
Globally, the bridal wear market was valued at USD 61.1 billion in 2022 and is projected to expand to USD 83.5 billion by 2030, with a compound annual growth rate (CAGR) of 4.0% between 2022 and 2030.
Since bridesmaid dresses are generally worn only once, customers are increasingly seeking out affordable options in the market. In recognition of this trend, there are a growing number of bridal companies catering to bridesmaids on a budget. The price of bridesmaid dresses is expected to trend downwards as affordability becomes key.
Top 5 trends in bridesmaid dresses for 2024
1. Slip dresses
The slip dress is a major trend among bridesmaids this year. Slip dress bridesmaid dresses are made of thin and silky material that skims the body like an undergarment. The fluid silhouette and lightweight fabric make bridesmaid slip dresses ideal for either indoor or outdoor weddings.
Bridesmaid dresses made of silk or satin with a minimalist design offer bridal parties understated elegance. A satin bridesmaid dress will often feature spaghetti straps and a bias-cut skirt. They also frequently come with a cowl neckline and a midi or maxi length.
According to Google Ads, the term “satin bridesmaid dress” attracted a search volume of 22,200 in May and 18,100 in January, which represents a nearly 23% increase over the past four months.
2. Bohemian dresses
Inspired by the vintage style of the 1970s, bohemian bridesmaid dresses are ideal for outdoor and destination weddings. Boho bridesmaid dresses capture a carefree attitude with flowy silhouettes and romantic details.
Floral bridesmaid dresses in maxi lengths are the epitome of bohemian style. The term “floral bridesmaid dress” experienced a 49% increase in search volume over the past four months, with 33,100 in May and 22,100 in January. Although flower bridesmaid dresses are often made from lightweight fabric, a floral velvet burnout bridesmaid dress is the new look for 2024.
Boho bridesmaid dresses may also come with billow sleeves or bell sleeves, and a higher neckline. Other common details include a long or tiered skirt, crochet trim, or lace inserts.
3. Multiway dresses
A multiway bridesmaid dress is a staple in the bridal wear industry. Infinity bridesmaid dresses are often designed with long pieces of fabric that can be wrapped around the torso in multiple ways.
As inclusivity becomes more important, convertible bridesmaid dresses ensure everyone of all body types in the bridal party can find a flattering fit that matches their personal style. This versatility is one of the major benefits of a multi-wear bridesmaid dress.
With a few simple adjustments, a multiway bridesmaid dress can be worn with many different necklines. Examples of popular necklines include strapless, halter top, one-shoulder, off-shoulder, cross-back, or wrap style. Different draping techniques with twists and knots can also add a unique personality to the look.
The term “multiway bridesmaid dress” garnered a search volume of 12,100 in May and 5,400 in January, which equates to a 1.2x increase over the past four months.
4. Ruffled dresses
The Y2K revival in the fashion industry is having an influence on the latest trends in bridalwear. Inspired by frilly summer dresses from the early 2000s, ruffled bridesmaid dresses are having a major moment in 2024. These romantic and whimsical bridesmaids’ dresses are perfect for garden weddings.
A key characteristic of a ruffle bridesmaid dress is cascading ruffles on the gown. Layers of ruffles can be fitted to the neckline, sleeves, or skirt. A tiered ruffle bridesmaid dress is one of the most fashionable gown styles this year.
Although ruffled bridesmaid gowns are often ideal for pastel wedding color palettes, brides and their bridesmaids may experiment with bold and vibrant shades, like hot pink or yellow.
The term “ruffle bridesmaid dress” saw a 46% increase in search volume over the past four months, with 1,900 in May and 1,300 in January.
5. Modest dresses
The modest bridesmaid dress is gaining traction this year. A modest bridesmaid gown offers coverage without sacrificing style. Regardless of whether they are worn for style or personal values, a modest bridesmaid dress should be an option available to any bridesmaid.
A modest bridesmaid dress is an elegant and refined dress characterized by higher necklines and longer hemlines. Long sleeve bridesmaid dresses are also popular. Classic silhouettes, like A-line, ball gown, and empire waist styles, are most common when it comes to modest bridesmaid dress designs.
A modest bridesmaid dress is generally made of lightweight fabric due to the more covered design. Examples of lightweight fabrics include chiffon, tulle, or crepe.
The term “modest bridesmaid gowns” generated a search volume of 8,100 in May and 5,400 in January, which represents a 50% increase over the past four months.
Staying on top of bridesmaid dress trends
The latest trends in bridesmaid dresses prioritize style and inclusivity. Slip dresses, bohemian styles, and ruffled detailing give bridesmaids a variety of options for weddings of all types. Alternatively, multiway dresses and modest bridesmaid gowns ensure every bridesmaid in the bridal party is given an opportunity to find the right dress for their body type and personal style.
The bridal wear market is an exciting blend of classic styles and new trends. As a result, businesses are advised to stay up to date on the latest trends to remain relevant in the market for bridesmaid dresses.
