Fashion is a wild ride. Trends come and go faster than a blink, but some things never lose their charm. Denim jackets are the perfect example. Consumers probably have one in their closet right now–although they might be looking to add another!
As the world looks ahead to 2025, businesses might wonder: “Are denim jackets still going to be a thing?” This article will explore why denim jackets will thrive in 2025 and it highlights the styles that fashion retailers should consider adding to their stores for more sales!
Table of Contents
Analyzing the denim market: Will it be profitable in 2025?
Why denim jackets will trend in 2025
5 denim jacket styles to add to arrivals in 2025
Bottom line
Analyzing the denim market: Will it be profitable in 2025?
The global denim market has consistently grown over the years, fueled by the fabric’s versatility and enduring appeal. According to recent reports, the global denim market will reach approximately USD 111.75 billion by 2032, growing from USD 71.12 billion in 2024 at a 5.81% compound annual growth rate (CAGR). This growth is not limited to jeans but extends to all denim products, including jackets.
The demand for denim jackets and other denim products (like jeans and shirts) remains strong across all major regions, particularly in North America, Europe, and the fast-growing Asia-Pacific markets.
Additionally, the youth and fashion-forward consumers continue to fuel this demand, with influencers and celebrities frequently rocking denim styles and helping to solidify its place in wardrobes everywhere. This market stability and continuous innovation make denim jackets a safe bet for retail shelves in 2025
Why denim jackets will trend in 2025
Denim jackets are the ultimate timeless piece. They fit right in with any style, from casual streetwear to a more dress-up look. And they’re constantly evolving, as major brands are getting creative with eco-friendly fabrics, oversized cuts, and vintage-inspired designs. This trend appeals to both nostalgic buyers and trendsetters alike.
The best part? Denim jackets are so versatile for layering, keeping them relevant season after season. Plus, with sustainability on everyone’s mind, offering ethically made or recycled denim jackets is a great way to attract eco-conscious shoppers. Beyond market data, businesses can also use search data to determine if denim jackets will trend in 2025.
According to Google data, denim jackets consistently attracted 301,000 searches in the past six months of 2024. Like other seasonal jackets, they reached new heights in winter 2023/2024, surging to 673,000 searches. Businesses can expect the same surge this winter and to continue into 2025.
5 denim jacket styles to add to arrivals in 2025
1. Oversized denim jackets
Oversized denim jackets will still rule the streetwear scene in 2025. They offer comfort, versatility, and an effortlessly cool vibe, making them a versatile and popular choice for both men and women. Additionally, oversized denim jackets are the best bet for consumers who want a more updated take on the classic denim jacket without losing the polished appearance.
Men have many ways to style oversized denim, but one that stands out for product photos is matching the piece with a pair of slim-fit joggers, a plain T-shirt, and sleek sneakers. Businesses can showcase a slightly edgier look by combining the oversized denim jacket with black skinny jeans, a hoodie, and combat boots.
Similarly, one of the best ways to display the feminine side of oversized denim jackets is to pair them with high-waisted leggings, cropped graphic tees, and chunky sneakers—a great sporty, casual look. Want to show something even more feminine? Layer the item over a flowy summer dress with ankle boots.
Product photo tips: Keep the outfit simple in product photos to make the jacket the star. Let the oversized jacket drape naturally for that relaxed, laid-back vibe that looks Instagram-worthy.
2. Patchwork denim jackets
Patchwork designs bring a fresh, artistic flair to the classic denim jacket. This style combines different washes of denim and fabrics for a unique, upcycled look. Patchwork denim jackets also appeal to eco-conscious customers who appreciate individuality and sustainability. Here’s how to showcase them in product photos.
Patchwork denim jackets look eye-catching in product photos for women with a simple bodysuit (preferably plain colors), skinny jeans, and ankle boots. Let the models wear minimal accessories to make the patchwork details pop. Alternatively, businesses can showcase a head-to-toe ensemble by pairing the piece with a matching denim skirt.
Styling the patchwork jacket for men is more straightforward. Businesses can dress models in straight-leg black jeans, neutral t-shirts, and vintage sneakers (combined with the denim jacket). The patchwork will add texture and interest to an otherwise basic outfit, so the monochrome style will help the denim jacket stand out even more.
Product photo tips: Businesses should get creative with angles. Focus on the stitching and textures to highlight the jacket’s fabrics and colors.
3. Cropped denim jackets
Cropped jackets are perfect for anyone looking to add a bit of edge to their outfits. They’re flattering, easy to layer, and look great with high-waisted pants or skirts—even men can get into this style with a slightly different design. In 2025, expect to see cropped denim jackets with raw hems, distressed details, or fun embellishments like studs or embroidery.
As stated, men’s cropped denim jackets are not as short as feminine variants. However, they still fall under the “cropped” category. Businesses can make attractive product photos by layering the cropped denim jacket over a long T-shirt or a hoodie for a streetwear-inspired look. Remember to balance the outfit’s proportions with cargo pants and sneakers.
On the other hand, women’s cropped denim jackets can get really short, so they make a perfect match with a high-waisted midi-skirt, a simple tank top, and strappy sandals. It’s an excellent way to display a chic, summer-ready look. But for a more casual take, businesses can pair the piece with high-waisted jeans and a tucked-in graphic tee.
Product photo tips: Have the models move around a bit. A cropped jacket can look stiff if the poses are too posed. Go for dynamic shots that show off the jacket’s structure and length.
4. Faux fur-lined denim jackets
Faux fur-lined denim jackets are perfect for colder months. The contrast between the rough denim exterior and the cozy, plush interior makes this a trendy yet practical option for 2025. The best part? Showcasing the attractive side of faux fur-lined denim jackets just needs a few practical outfits.
For women, businesses can shoot product photos with a fur-lined denim jacket paired with skinny jeans, knee-high boots, and a chunky sweater. They can add a scarf and beanie for a cozy, winter-ready display.
Similarly, product photos for men can show models wearing fur-lined denim jackets over flannel shirts or thick sweaters. To tap into the rugged, outdoorsy aesthetic, they can complete the look with dark jeans and leather boots.
Product photo tips: This jacket looks best in outdoor shots in cold-weather settings. Think snowy backdrops or urban winter scenes to evoke its warmth and style.
5. Denim vests
Denim vests are a fun and versatile option for customers who like to layer. They can wear these pieces over t-shirts, dresses, hoodies, or other jackets for an effortlessly cool, casual look for any occasion. Here’s how to make it pop in product photos.
Female models can rock a denim vest over a long-sleeved t-shirt or a flannel shirt with leggings or skinny jeans. Then, businesses can add ankle boots or sneakers to show a laid-back look for this item.
Men can take a more streetwear-inspired route. Businesses can prop up models with a denim vest layered over a graphic tee or hoodie and paired with cargo pants or joggers to attract men interested in the vibe.
Product photo tips: Mix and match the vest with different layers to show customers the piece’s versatility. Use a variety of lighting to show how the vest works for both daytime and evening looks.
Bottom line
Denim jackets are timeless, but that doesn’t mean they can’t be trendy. As the world moves into 2025, these five denim jacket styles—oversized, patchwork, cropped, faux fur-lined, and vests—will be popular for businesses looking to cater to a wide range of tastes and preferences.
Remember, styling denim jackets effectively for product photos is as important as stocking the right styles for a collection. Pairing the right outfit with each denim jacket will help create looks that attract more sales. So, keep these styles on the radar, and businesses will be ready to make 2025 their most stylish (and profitable) year yet!
