TikTok continues to be a significant driving force in the fashion industry in 2024. The platform’s unique blend of creativity and immediacy makes it an ideal incubator for new trends. For businesses, understanding and leveraging these trends can be a game-changer.
This blog explores seven TikTok fashion trends dominating this year. It provides a comprehensive overview of each trend, so that businesses can use these insights to grow their market base in 2024!
Table of Contents
TikTok overview and its impacts on the fashion industry
Top 7 TikTok fashion trends
Conclusion
TikTok overview and its impacts on the fashion industry
Social media platforms have become crucial communication channels for most people worldwide. In 2020, TikTok became the most downloaded social media. In 2023, the platform was estimated to have approximately 1.9 billion global users, a significant increase from 652.5 million users in 2019. An average TikToker spends about 1.5 hours on the platform daily.
TikTok popularized short-form videos by encouraging users to create, edit, and share videos, creating opportunities to promote new global trends. This application significantly impacted the fashion industry, as influencers and other users shared their interests. For instance, in 2022, the hashtag #sheinhaul accumulated about 4.8 billion views. This resulted in a significant explosion of the Shein e-commerce platform and its related popular fashion styles.
So far, as of 1st August 2024, the hashtag #fashiontiktok has about 7.9 million posts with approximately 86.2 billion views. This shows the significance of the platform in promoting fashion trends and styles and its potential subsequent impact on the industry.
Top 7 TikTok fashion trends
TikTok fashion combines nostalgic styles, bold aesthetics, and innovative looks. It plays a crucial role in influencing global fashion styles due to the platform’s significant reach and ability to support self-expression and creativity.
Here are seven TikTok fashion trends businesses should watch out for:
Garden girl
The garden girl aesthetic continues to captivate TikTok users with its romanticized view of rural life and vintage styles. It is discoverable through the “gardener girl” tag, which has about 55 million posts on TikTok.
This trend is characterized by floral prints, flowy dresses, knitted cardigans, and pastoral themes. The appeal of the garden girl lies in its simplicity and escapism, offering a counter-narrative to the fast-paced urban world.
Businesses can tap into this trend by curating collections that feature natural fabrics, handmade accessories, and countryside-inspired designs. Collaborations with influencers embodying the garden girl lifestyle can enhance brand authenticity and appeal.
Athleisure
Athleisure continues to evolve, blending functionality with fashion to meet the demands of an active yet style-conscious audience. With more people becoming health conscious, this trend has created a huge global market for brands in the fashion industry. The athleisure market was valued at US$ 358.07 billion in 2023 and is projected to reach US$ 388.3 billion in 2014 and US$ 662.56 billion by 2030. This shows a compound annual growth rate (CAGR) of 9.3%.
In 2024, the trend is moving towards more versatile pieces that can transition from workout to workwear seamlessly. TikTok influencers and users showcase their athleisure outfits in various settings to show the versatility and comfort of these garments. It is often associated with hashtags like #athleisure, which has 1.6 billion overall views and #gymtostreetstyle.
Tenniscore
Tenniscore is another TikTok trend making waves in 2024. It blends athletic styles with a preppy twist. This trend includes pleated skirts, polo shirts, and vintage tennis sweaters. TikTok users and influencers often wear tenniscore outfits to highlight the versatility and comfort of these garments.
The Tenniscore trend taps into the nostalgia of vintage sportswear, appealing to a broad audience. This trend is associated with hashtags like #PreppyStyle, which has 189.6 million overall views, making it popular among TikTok users.
Mob wife
The mob wife aesthetic draws inspiration from popular culture’s glamorized portrayals of mafia wives. This style features bold prints, oversized sunglasses, luxurious furs, and statement jewelry. Influencers frequently use hashtags such as #mobwife and #glam, which have 308.6 million views and 1.4 billion views respectively.
The appeal of the mob wife trend lies in its affluence and confidence, offering an alternative to more understated fashion trends. Businesses can capitalize on this trend by curating collections featuring bold, luxurious pieces and collaborating with influencers with a strong affinity for retro aesthetics.
Tomato girl
The tomato girl trend is all about embracing Mediterranean aesthetics and vibrant colors. It has about 189.6 million views on TikTok, with an approximate 6.8 thousand views per post.
This style is characterized by red and green hues, gingham prints, and playful accessories. It was popularized by influencers and celebrities like Khloe Kardashian, creating a global buzz due to their worldwide reach. This trend emphasizes self-expression and a carefree attitude, resonating with young adults who seek to inject fun into their wardrobes.
For businesses, embracing the tomato girl aesthetic means offering colorful pieces that capture the essence of Mediterranean summers. Collaborating with content creators who embody this style can also enhance brand visibility and appeal.
Quiet luxury
Quiet luxury focuses on understated elegance and high-quality materials, appealing to those who prefer a more refined style. The popularity of this trend is hugely driven by the growth of luxury fashion, which is projected to generate approximately US$ 115.9 billion in 2024.
The quiet luxury TikTok fashion trend is characterized by neutral tones, minimalist designs, and timeless pieces. Its appeal lies in its sustainability and longevity, offering a counter-narrative to fast fashion.
Businesses can tap into the quiet luxury fashion trend by offering high-quality, timeless pieces that emphasize craftsmanship and durability.
Gender-fluid fashion
As societal norms around gender continue to change, so does fashion. Gender-fluid fashion, which blurs the lines between traditionally male and female clothing, is gaining prominence on TikTok. Creators are increasingly promoting gender-fluid styles, using hashtags like #genderfluidfashion and #nonbinarystyle to share their looks.
This trend emphasizes inclusivity and self-expression, appealing to a broad audience. A study found that 56% of Gen Z consumers with a spending power of more than US$ 140 billion have purchased gender-fluid clothing. These statistics reflect a significant market shift. Brands can embrace this opportunity by offering unisex collections, promoting body positivity, and creating inclusive marketing campaigns that resonate with diverse audiences.
Conclusion
TikTok continues to be a powerful platform for fashion trends due to its ability to influence consumer behavior and drive market demand.
Brands in this industry should stay attuned to trends such as garden girl, tenniscore, mob wife, tomato girl, quiet luxury, athleisure, and gender-fluid fashion. This can strategically position them to meet the evolving preferences of their audience.
On top of this, leveraging TikTok’s dynamic environment and collaborating with influential creators can amplify brand reach and engagement. This approach can lead to business growth and success in 2024 and beyond.
