The easy and rebellious style of early 90s fashion is seeing a resurgence in menswear. With its darker mood and color palette, the 90s revival is proving a hit among young, contemporary consumers. Read on to explore the top fashion ideas shaping the men’s apparel industry this autumn/winter season.
Table of Contents
An overview of the men’s apparel market
Top men’s 90s style trends
Summary
An overview of the men’s apparel market
The global men’s apparel market was valued at USD 573.50 billion in 2024 and is expected to see a compound annual growth rate (CAGR) of 2.90% between 2024 and 2028.
The industry’s hottest trends are heavily influenced by celebrity fashion and what they’re seen to be wearing. While iconic looks from the early 90s rose to fashion thanks to the likes of movie stars such as Johnny Depp, Leonardo DiCaprio, Tom Cruise, and Brad Pitt, contemporary actors and musicians have done their part to bring these styles back to the fore.
In addition, increased exposure to social media has improved awareness of high-end brands among men. Brands like Tommy Hilfiger, Ralph Lauren, and Armani continue to target menswear as an area with huge growth potential, particularly in emerging markets like China and India.
Top men’s 90s style trends
1. Crossbody bags
The men’s crossbody bag remains a popular accessory on A/W 24/25 runways. These small-to-medium bags are ideal for carrying daily essentials like a wallet, car keys, and other accessories. Inner storage pockets also ensure items remain organized. For versatile styling options, many crossbody bags for men include a detachable strap. In addition, businesses may want to prioritize responsibly sourced leathers or vegan leathers for environmentally conscious consumers.
According to Google Ads, “men’s crossbody bags” attracted 135,000 searches in March and 201,000 in August, representing a 48% increase over five months.
2. Combat boots
Men’s combat boots look to return as a major this autumn and winter. The classic men’s black military boot has been updated with textured or sleek leather and silver hardware like spikes, buckles, or chains. A mid-calf height and chunky platform remain the most popular choice for their striking silhouette.
Tactical boots for men can also be designed with sustainability in mind. Lower-impact or recycled PU offers non-leather alternatives, while renewable materials can be used for the base and laces. Natural latex, rubber, or cork for the soles are all suitable options to appeal to today’s eco-conscious consumer.
The term “soldier boots for men” saw a 22% increase in search volume over the past three months, with 8,100 in May and 9,900 in August.
3. Racer shades
Although racer shades for men have long been considered a practical accessory, fashionable 90s detailing helps reimagine these sunglasses for the upcoming season.
Men’s racer sunglasses come with a simple design and minimal hardware. A metallic frame enhances the classic wraparound style of men’s racer shades, while mirrored or tinted lenses elevate the 90s aesthetic.
The sunglasses frame can be made from lightweight and durable materials like titanium, stainless steel, or acetate. Certified materials that do not contain additives also come with improved biodegradability.
According to Google Ads, the term “racer sunglasses” experienced a 90% increase in search volume over the five months between March and August, with 1,900 and 1,000 searches, respectively.
4. Ear cuffs
As men around the world become more comfortable with wearing jewelry, the men’s ear cuff is increasingly becoming a popular statement accessory. These ear cuffs pair perfectly with other 90s apparel like oversized T-shirts and baggy jeans. Ear cuffs can also be worn with additional studs or hoops to elevate a 90s outfit.
The most important feature of a men’s cuff earring is an ergonomic design that wraps comfortably around the ear. Silver or gunmetal with a matte or polished finish are the most common materials for men’s cuff earrings.
The term “men’s ear cuff” garnered a search volume of 1,300 in March and 2,400 in August, which represents an 84% increase over five months.
5. Slim ties
The slim tie is making a comeback among those wanting to rock business casual attire.
Rather than bright colors, a skinny tie with a monochrome palette and a plain or patterned design is ideal. Slim ties are often made from materials such as cotton, polyester, silk, or wool.
The term “skinny ties for men” garnered a search volume of 2,400 in March and 3,600 in August, which equates to a 50% increase over five months.
Summary
The latest revival of 90s menswear fashion has resulted in a fresh take on several classic accessories. Slim ties and combat boots offer revitalized wardrobe staples, while crossbody bags and racer shades provide stylish functionality. Ear cuffs are also a new means of self-expression for fashion-forward men.
As the men’s fashion industry continues to evolve overall, retailers must adapt to these changing trends in order to remain competitive in the market. Buyers are therefore advised to capitalize on the 90s style before the year is over.
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