Temperatures can be unpredictable between seasons, and knowing what to wear during the transition phase between fall and winter can be challenging. To help sellers overcome this hurdle for their customers, we’ve assembled a selection of items to wear in cooler 50-degree weather.
Our guide below kicks off with an overview of the market for cool weather apparel, and then highlights the essentials that will keep your buyers snug and stylish this year.
Table of Contents
Market overview of cool weather apparel
Your essential 50-degree weather wardrobe guide
Summarizing fall winter wardrobes
Market overview of cool weather apparel
Fall and winter wear are massive global sellers, with studies placing the value of this market at USD 298,7 billion in 2022. With a compound annual growth rate (CAGR) of 5.2%, it is estimated that this value will rise to USD 440,5 billion by 2030.
Additionally, sellers can benefit from keyword searches as indicators of customer interest in winter outfits. For instance, according to Google Ads, winter outfits attracted an average of 110,000 monthly searches from August 2023 to July 2024. During this period, search rates rose to 246,000 times in December and January and 165,000 searches in February, with lows of 40,500 times recorded in April and May.
This data clearly shows peak and slow seasons with a difference of around 83% between the highest and lowest months and 55% between the average and highest search data. With this data and the following guide on what stock to order for 50-degree weather, there is every reason to anticipate a bumper season ahead.
Your essential 50-degree weather wardrobe guide
Help your customers prepare for the fall with our collection of winter clothes designed for cold weather rather than snow and ice. Select from a range of colors and sizes in each category for content that will bring your selection to life and attract the right attention.
Coats and jackets
The latest trends in coats and jackets cover quite a range. One of these styles is the cropped jacket in denim and other fabrics. An alternative is the timeless and trendy structured leather jacket, which is always elegant for in-between weather. However, sellers should order at least one type of statement jacket in a classic cut with a bold design, such as a crocodile print, for their collections.
Other 50-degree fashion from the selection of winter coats must include a blanket coat and a trench coat in fabrics designed for comfort and warmth. Lastly, a boxy blazer is so versatile that it can be worn for ultra-casual and formal occasions, which is why it is as enduring as the trench coat and is integral to fall fashion.
Tips: For daywear, pair a blanket coat with leggings and short boots for a casual look. For a formal occasion, go for a little black winter dress, a contrasting cropped leather jacket, black stockings, and knee-high boots for an elegant look.
Cardigans and oversized sweaters
Merino wool sweaters can be formal or casual, but either way, they add class to an outfit on winter days. Add a selection of these sweaters to your order in various colors and designs, but also include traditional knit sweaters in pullover and cardi styles to expand your collection.
As the showroom category shows, you might struggle to choose an assortment of these items because the range is so vast. However, we recommend you pick several short, fitted, and long loose cardigans and sweaters in different styles to meet specific customer expectations based on your market knowledge.
Tips: Match a chunky oversized sweater with leggings for a comfortable day at home, or pair an informal cardigan with wide loose pants and chunky high heels for a day out with friends.
Tops
Include classic fall tops like slim-fitting long-sleeved t-shirts, turtleneck tops, warm crop tops, and classic button-down shirts in cotton or satin. These clothes are easy to wear under jackets and coats, ensuring cute winter outfits that can be conveniently adapted to the weather by mixing and matching with jackets, coats, and sweaters.
Tips: With a selection of crop tops in the wardrobe, customers can switch up their look with leggings, jeans, wide or narrow pants, statement jackets, structured leather jackets, and boots or pumps this season.
Pants
Trousers and long pants styles cover so many categories. Still, favorites for fall days are sophisticated tailored suit pants for formal wear or the less formal wide pants in linen or polyester. Besides these styles, cargo pants, flared designs, and fitted or wide jeans are popular for cool weather.
Similarly, customers want leggings with or without insulation, so pick pants for formal and casual wear. For a wide market appeal, include suit pants, leather trousers, wide pants, jeans, and leggings as foundational fashion for 50-degree weather in this category.
Tips: Up the ante with leather trousers, a turtleneck top, and a statement jacket. Elevate the elegance of this outfit with accessories like a unique belt, structured handbag, and flat shoes such as lady’s brogues for an inimitable style for a niche set of customers.
Dresses and skirts
Formal and casual autumn dresses and skirts are just as dynamic as the other items discussed above. These collections cover formal dresses for the office and special events or casual apparel like the bodycon and denim dress styles.
When building this apparel, sellers can think about stocking basic white dresses for simple pairing with long patterned trench coats and short booties with stockings. Additionally, black dresses in different lengths go well with short block jackets and high boots. Winter dresses in pastels and primary colors are further items that should make it onto your website because women want dual-purpose fashion that they can wear for various purposes.
Likewise, skirt styles vary as much as dresses, but long and short pleated skirts and bodycon pieces are essential for cool weather. Pleated skirts go well with snug winter coats of all lengths, while bodycon skirts with leather booties and an oversized sweater make attractive outfits. Accessories like gloves, beanies, and scarves are other essentials for extra warmth and comfort, especially for outdoor activities, so ensure a fascinating selection is available to your customers this season.
Summarizing fall winter wardrobes
Customers show a strong commitment to developing their cold-weather wardrobes, and so should you. With some research and assistance from the vendors that showcase their outerwear on Alibaba.com, it shouldn’t take too long to find great items for your inventory. So place your orders for everything from winter coats to toasty oversized sweaters and accessories because 50-degree winter wardrobes for your website are an undeniable necessity this season.
