Gravy boats may not be the first thing retailers think of when imagining an exciting retail business. Still, they’re one of those underrated items that can make a huge difference at the dinner table and in business sales numbers.
These sauce holders are practical items with a certain charm and elegance. Whether customers are hosting a holiday feast or a casual Sunday roast, a beautiful gravy boat can tie the table together like the perfect rug in a living room. And guess what? That means there’s real potential for sales if retailers stock the right ones.
But before piling up inventory, businesses must know what makes a gravy boat functional and desirable. This article will explore the main considerations when choosing gravy boats to sell in 2025.
Table of Contents
Why are gravy boats still relevant?
Everything to consider when choosing gravy boats
Bottom line
Why are gravy boats still relevant?
The gravy boat might seem like a classic piece of serving ware reserved for formal occasions, but it’s way more versatile than that. While it’s perfect for keeping gravy (and other sauces) warm and letting everyone pour their own, consumers don’t have to stop there.
Consumers can fill this spouted server with coffee creamer or maple syrup in the morning or serve salad dressing or pasta sauce in style for dinner. Even when desserts roll around, gravy boats can help pour chocolate or caramel sauce.
No wonder they are still relevant. Experts even predict the gravy boat market will grow from US$ 150 million in 2023 to US$ 300 million in 2030 at a 10.41% compound annual growth rate (CAGR).
Everything to consider when choosing gravy boats
1. Functionality
Gravy boats are undoubtedly decorative, but that should not be the only focus. Businesses must look for options that do their job effectively before considering how they look. There’s no point in having a beautiful gravy boat that leaks all over the table or is impossible to pour from without creating a mess. Here’s what retailers should look for in a practical gravy boat:
- Easy pouring spout: A well-designed spout should allow smooth, drip-free pouring. No one wants gravy all over their hands or tablecloth.
- Stable base: If the gravy boat tips easily, it’s a no-go. Customers want something stable and sturdy on the table.
- Large handle: Handles should be big enough for easy gripping, especially when the boat is full of hot gravy.
- Size and capacity: People want a gravy boat that holds enough for a large meal but isn’t so large it looks out of place. Standard sizes vary, but typically, they hold 8 to 12 ounces.
Customers will want something practical for everyday use and formal dinners. When curating the gravy boat selection, keep this in mind.
2. Material
Gravy boats come in all sorts of materials, and each has its appeal. The material businesses choose to stock should depend on their target market’s aesthetic preferences and needs. Here’s a look at three popular options that cater to a broad range of customers—from the traditional host to the ultra-modern entertainer.
| Material | Description |
| Porcelain and ceramic | These materials are the most popular for gravy boats. They have a classy, timeless look and fit into modern and traditional dining settings. They’re also typically microwave- and dishwasher-safe, making them convenient for users. However, they can be prone to chipping if not handled carefully. |
| Glass | Glass gravy boats have an elegant, minimalistic look. They’re perfect for customers who want something that looks delicate and contemporary. While glass is great for visual appeal, it’s not always the most durable option, so that’s something to remember for more practical customers |
| Stainless steel | Stainless steel is a great option for those seeking a more modern or industrial aesthetic. These boats are durable, easy to clean, and generally shatter-proof, perfect for households with kids or busy dinner settings. The downside? They sometimes feel less elegant or warm compared to porcelain or ceramic options. |
3. Style
After ensuring the gravy boats are functional, businesses can focus on style—and that’s where things get interesting. It’s easy to think there’s little room for creativity in a gravy boat, but that’s far from the truth. Here are a few style options to consider:
| Gravy boat style | Why it works |
| Classic | Classic gravy boats have that timeless, refined look that fits perfectly on a formal dining table. Think simple curves, white porcelain, and maybe a bit of decorative edging. They’re safe bets, as every customer can see themselves using one of these. |
| Modern/minimalist | With clean lines, sleek designs, and sometimes even geometric shapes, modern gravy boats are all about simplicity and style. They work best in contemporary homes or for customers who love a chic, clutter-free aesthetic. |
| Quirky/novelty | Then there are the fun, quirky gravy boats. These can be shaped like animals, come in bold colors, or have whimsical patterns. They’re great for casual dinners or for those who love a conversation piece on the table. These might not be top sellers for every occasion, but they can appeal to a niche market. |
Offering a variety of styles can help businesses attract different kinds of buyers. After all, the person hosting a traditional Thanksgiving might be a different customer than the one hosting a fun weekend BBQ, and they’ll be looking for different gravy boat vibes.
4. Price point
Ah, the big question: how much should these gravy boats cost? The answer depends on the kind of market retailers are targeting. If their target customers are families or younger buyers, they should offer affordable gravy boats. This could mean simpler designs, smaller sizes, or less expensive materials like basic ceramic or stainless steel.
Budget options don’t have to be boring, though—businesses can still offer pieces with a pop of color or a fun shape. Most selections will likely fall in the mid-range. Mid-range gravy boats can have more design details and come in higher-quality materials like porcelain. They offer that balance between looking nice and being functional without breaking the bank. These are the options people are most likely to buy as gifts or for special dinners.
There’s a market for high-end gravy boats, too! Think handcrafted ceramic pieces, fine porcelain, or even hand-blown glass. Depending on the craftsmanship and material, retailers could price these premium pieces anywhere from US$ 50 to US$ 150 or more. Customers at this price point will expect quality, durability, and a certain “wow” factor.
5. Seasonality and trends
Gravy boats are a seasonal item. They’re usually a big deal on Thanksgiving, Christmas, and other big family holidays. Stocking ahead of these times is essential, but paying attention to trends is also smart. Here’s why:
- Color trends: Popular colors for dinnerware change every year, and gravy boats are no exception. One year, retailers might see a surge in demand for matte black ceramics, while the next year, everyone’s raving about pastel shades or metallic finishes.
- Holiday themes: Gravy boats with holiday themes (like pumpkins for Thanksgiving or holly for Christmas) can be a great hit. But remember, these are very specific and only sell during a short window. Businesses don’t want to be left with holiday-themed inventory after the season ends, so stock these sparingly.
- Gift items: Around the holidays, people are looking for giftable items, so gravy boats in stylish packaging or sets with matching ladles, sauce dishes, and Trays could be real sellers. Think about bundling to increase the perceived value and appeal for gift-givers.
Note: Staying on top of trends and seasonality will help businesses move gravy boats faster and keep their inventory fresh and exciting.
Bottom line
Choosing gravy boats to sell might not sound thrilling initially, but it’s all about thinking of them as more than just a vessel for sauce. They’re an accessory, a statement piece, and sometimes even the star of the show on a beautifully set table.
By focusing on functionality, materials, style, pricing, and trends, retailers can create a collection of gravy boats that appeal to a wide audience—making them the go-to brand for those looking to elevate their dinner table game.
