Fashion jewelry remains all the rage among customers who like to embellish their outfits with unique statement pieces. As such, zodiac signs, which capture the wearer’s personality and memorialize their birth traits, have become popular.
In addition, the popularity of social media accounts like Zodiac Jules is helping to popularize this trend, leading many to buy zodiac trinkets for their friends and family. Gifting everything from necklaces with zodiac pendants to rings, earrings, and more has become a great way to show someone close how much you care.
In this article, we’ve compiled a selection of the ideal zodiac pieces for sellers to invest in in 2024. Read on to explore why this industry has significant growth potential for your business.
Table of Contents
Overview of the global fashion jewelry market
Selecting your zodiac jewelry collection
Ordering your zodiac jewelry inventory
Overview of the global fashion jewelry market
The overall value of global costume jewelry was estimated at USD 32.83 billion in 2022 and is forecast to reach USD 56.35 billion by 2030 at a compound annual growth rate (CAGR) of 7.12%. North America dominates the market, with an impressive 33.35% share in 2022.
Fashion-conscious individuals are helping to drive sales via social media channels like TikTok, Instagram, and Facebook. Gen Z customers are especially fond of buying though these sellers, as well as via established brands. By similarly developing closer ties with your customers and giving them a better user experience, you can also improve sales.
Selecting your zodiac jewelry collection
Both Zodiac Jewels and Zodiac Jules are well-known sellers who have popularized jewelry featuring zodiac signs online. These sellers create beautiful, unique statement pieces, attracting a solid and loyal customer base. Most of the items they sell are crafted from sterling silver, hypoallergenic stainless steel, plated gold, glass, or leather. By focusing on high-quality pieces, they are able to attract customers looking to spoil themselves and their friends.
Below, we’ll take a closer look at the most popular categories of zodiac jewelry available, helping you to choose the best pieces for your business.
Necklaces
Depending on the size of your store and customer base, it’s likely you’ll want to order a range of zodiac necklaces. For example, products with a leather chain and pendants are perfect for daily wear, as too are zodiac names on elegant gold-plated or sterling silver chains.
On the other hand, large, boldpendants on something like a paperclip chain make for gorgeous statement pieces.
Besides various shaped pendants featuring zodiac symbols, images, and shapes, astrology charm necklaces are a must-have in your inventory. Lastly, specific birthstones are linked to each month of the zodiac allow customers even more opportunities to celebrate their birth months.
Bracelets
The creative diversity that go into producing many zodiac bracelets are simply astounding, as too are the materials that go into making them. Popular items are zodiac bracelets made with birthstone beads as well as alphabet horoscope bracelets, which can be matched with zodiac necklaces. Copper zodiac bangles and zodiac charm bracelets are also trending.
Earrings
Zodiac earrings are another big seller. These items come in creative designs complemented with gorgeous zodiac charms or birthstones. Earrings with ring and loop designs are a good place to start, so that customers can adorn them with stars, moons, and other charms.
Additionally, small or large zodiac stud earrings make for smaller, subtler pieces. They make the perfect gifts for mothers, sisters, or friends.
Rings
Zodiac rings are classy, fun, and a great way to celebrate special occasions. You can also select unisex rings featuring a range of horoscope signs engraved into durable stainless steel or sterling silver. Be sure to pair them with other pieces so customers can create their own sets.
Ankle bracelets
By building an inventory with chains and charms that customers can use to create unique zodiac ankle bracelets, you can give them everything they need for self-expression.
Choose ankle bracelets made from delicate or bold chains, studded with rhinestones, or created from beads, leather, or rope. Enhance these with separate zodiac charms made from materials as diverse as titanium and enamel.
Ordering your zodiac jewelry inventory
Online social media platforms have popularized zodiac jewels and made them part of highly lucrative global fashion. Therefore, it also pays to use social media to reach customers and make sales. No matter what pieces you’re looking for, you’ll find them among the thousands of options on Alibaba.com.
