There’s nothing as stunningly beautiful as a woman in a one-of-a-kind wedding gown on her special day. But when it comes to selecting the best, no lady ever wants to go wrong. From the type of dress to the fabric used, there’s a lot of thought that has to go into getting the perfect wedding dress.
This article aims to help retailers source the best possible options for wedding dresses, and will highlight the important trends worth looking out for in 2023. This will ensure that all the ladies looking to tie the knot next year will be able to find the perfect dress to complement their special day.
Table of Contents
The wedding dress market
5 outstanding wedding dress trends
Final thoughts
The wedding dress market
In 2018, reports confirmed that the wedding wear market was valued at US $58 billion. Weddings over time have become more luxurious and extravagant. The ever-increasing demand for the next best wedding dress is driving this growth.
As it stands, the wedding dress industry is expected to grow at a compound annual growth rate (CAGR) of 6% from 2019 to 2025. But that’s not all. Based on the above report, the global bridal gowns market should reach about US $82 billion by the end of 2031.
For businesses in the wedding gown and apparel industry, the following five wedding dress trends and styles will be a great way to boost one’s catalog and ensure a wide appeal.
5 outstanding wedding dress trends
Straight neckline
Square neckline wedding gowns are simple and minimalistic, yet elegant. And these gowns come with a more modern look, despite having been popular for quite some time.
Women looking to appear beautiful but maintain a simple appearance may love this stunning design. These gowns are usually made with satin, crepe, or polyester fabrics, which are delicate and light materials.
The picture above depicts a beautiful white lace and satin floral wedding gown that conveys a simple and classy look without revealing too much skin. So those who aren’t comfortable showing too much skin would love this design.
Also, as much as women want to look beautiful, they want to feel comfortable doing it. Therefore, straight neckline wedding dresses are ideal for women who want a dress that rests easily against their skin.
High slit
Some may prefer high-slit wedding gowns because they add that extra layer of freedom to their thighs, while others may loveit because of the class it showers on the look.
Most slits are thigh-high, but knee-high options are available too. For women who desire to show more skin and leg, these designs may be perfect.
The above photo features an elegant satin fabric design with an asymmetric neckline accentuating the shoulder, with its base wrapping around the bust of the dress. This piece is a great buy for tall ladies who want more emphasis on their beautiful and long legs.
Ball gown
With ball gown wedding dresses, more volume can create a stand-out look. This type of wedding dress offers style and elegance, for an outfit that will really captivate. The ball gown can be found as a sleeveless dress, or with puffy sleeves to accentuate the overall impression of the dress.
Some of these ball wedding gowns come with long trains as well. This makes them ideal for those who want to really catch attention, but without overdoing it.
This gown flares out at the waist giving it a voluminous and dramatic feel. But that’s not all. The ball wedding gown offers a dramatic and magical feel that really adds a fairy tail quality to one’s special day.
Party dress
Party dresses are all the hype now as they are perfect for marriage-related ceremonies like bridal and baby showers. Also, while wedding dresses and apparel tend to come in white, party dresses bring a little more flavor with colors like cyan, navy, lilac, and even turquoise.
The party wedding dress in the picture above features a thigh-high slit, which is also an already booming trend.
These dresses are also perfect for receptions and even a fancy brunch or wine tasting. And for the wedding after-party, this dress speaks for itself.
Also, for women who want shorter dresses to show off even more skin or to move more freely, party dresses are a fantastic choice.
Colorful floral dress
As the name implies, these dresses are all about color dynamics and floral designs. They are made with lighter fabrics to ensure comfort and a light, silky feeling against the skin. The flowery patterns and tailored embroidery are what makes them one of the best wedding gown trends today.
Women who are into dreamy destination weddings would love this design trend. It’s the perfect choice for those who want to feel comfy yet stylish without wearing the traditional plain white wedding gown on a Caribbean island with a handful of friends and family.
Most floral wedding dresses come in maxi styles, bohemians, ball gowns, or even the trendy high-slit.
Final thoughts
The wedding dress trends listed in this article will take 2023 by storm. The high slits, after-party dresses, colorful floral dresses, straight necklines, and ball gowns are all beautiful and sought-after designs in the market.
Retailers seeking to increase their sales should jump on these trends to boost their appeal to those shopping for their special day.
