Nails are one of the most important parts of the human body. In fact, they’re one of the first things people notice when meeting others for the first time. Not to mention, humans use their hands for almost all daily tasks, so one’s nails are always on display.
For this reason, taking good care of your nails is vital, keeping them safe from bacteria that may cause harm. But one can’t do that without the right equipment, which gives businesses a chance to cater to this need.
This article will highlight five popular nail equipment trends women need to boost nail health and appearance in 2024.
Table of Contents
A summary of the nail care market
5 trends ladies can’t resist for perfect nails in 2024
The bottom line
A summary of the nail care market
Experts currently value the global nail care market at US$ 23.41 billion. However, it is expected to reach US$ 32.84 billion by 2030, registering a 4.95% compound annual growth rate (CAGR) over the forecast period.
The nail care market’s primary growth drivers are the increasing awareness of the importance of personal grooming and the rising demand for spas/beauty salons. Asia Pacific contributes the largest revenue (US$ 8.45 billion), with experts suggesting the region will maintain dominance over the forecast period.
Reports also project the European nail care market will experience significant growth during the forecast period. These predictions are due to regional manufacturers boosting their reach and strengthening their digital/social media presence.
5 trends ladies can’t resist for perfect nails in 2024
1. Nail clippers
Nail clippers were invented in the United States, and the first patent was filed in 1875 by Valentine Fogerty. They’re usually made of rust-free, chrome-plated, or nickel-plated carbon steel and often include a nail cleaner and file.
These clippers have different blade options, such as straight, concave, or angled. Straight blades work well for toenails, while concave blades are better for fingernails. Unlike nail scissors, nail clippers press evenly on the entire nail, preventing tearing or splitting.
Nail clippers are symmetrical, allowing consumers to hold them comfortably with both hands—unlike nail scissors, which can be tricky for left or right hands. The design and practicality of nail clippers make them widely used for nail care.
Google Ads data shows many consumers are interested in purchasing nail clippers. From August to November 2023, reports show these tools have maintained 90,500 searches monthly.
2. Nail files
Many consumers underestimate nail files, with most thinking any option will do the trick. While that’s not completely wrong, some nail files offer more benefits—with manufacturers crafting them for different purposes.
The first and most common type is the emery board. They’re the gentlest nail files available and are flexible enough to handle fingernails and toenails. Next are glass files, the most durable variants in the market. These nail files are also easy to clean, as consumers only need to sterilize them with rubbing alcohol.
Wooden nail files are gaining some attention due to their customizability. However, most are too coarse for fingernails, making them better for toenails or acrylic. Lastly, metal files are the most harmful to human nails; beauty experts don’t recommend using them.
That said, nail files are as popular as cutters! They’ve also surged in popularity recently, rising from 74,000 in September to 90,500 in October 2023—an amazing 20% increase in two months!
3. Cuticle pushers
Cuticle pushers are handy tools that gently push back those tiny bits of skin at the nail base. Usually, consumers use them to prepare their nails for manicure sessions—as they help reveal a neat nail bed for the procedure.
Manufacturers make cuticle pushers from various materials, like stainless steel, orange wood, etc. These tools have spoon-shaped ends—perfect for delicately nudging cuticles into place without any rough business.
Some cuticle pushers have curved or angled designs that fit different nail contours. This feature makes the whole process feel like a personalized spa treatment for the user’s fingertips.
Cuticle pushers may not have the best numbers, but a sizeable audience is still searching for them in 2023. Reports show that these items averaged 18,100 searches in November 2023.
4. Nail buffers
Women often pay more attention to nail polishes and cuticles when doing manicures. But these procedures require preparing the nails themselves, too. That’s where nail buffers take the spotlight.
Nail buffers have different grit levels to help ladies polish their nails, leaving them looking smooth and ready for beautification. These tools are versatile because consumers can use them to make their nails look healthy/shiny and even enhance polish adhesion.
Nail buffers are performing well search-wise, as they rounded up November 2023 with 33,100 average inquiries.
5. Nail brushes
Nail brushes are essential to skincare routines, as they help remove dirt and bacteria that can harm nail health.
The brush’s bristles can gently remove dirt from under the nails. They also extend their benefits to other areas, like between the fingers and toes.
Even better, nail brushes are great for exfoliating around the nails, making the hands and feet look and feel softer. Nail brushes also help reduce aging signs like wrinkles.
So it’s no surprise that nail brushes are trending! According to Google Ads data, they averaged 40,500 searches in November 2023, rising by 20% from September’s 33,100 inquiries.
The bottom line
Nails are beautiful and should be kept that way as long as consumers use their hands regularly. These days, taking care of one’s nails goes beyond aesthetic benefits. Consumers are also becoming aware of nail health and maintenance.
This means that retailers should consider adding nail clippers, nail files, cuticle pushers, nail buffers, and nail cleaners to their inventories to boost success in 2024.
