Trends change and evolve each year. One second, baggy jeans are all the rage, and the next, they are out of style. Although retailers don’t need to monitor every fast-moving trend, knowing what each year has to offer and deciding whether it is worth selling will always be a surefire way to stay ahead of the competition.
Whether women want to feel sexy and confident in their everyday lives or impress their romantic partners, 2025 will offer many options to satisfy their needs. This article explores five women’s intimate trends filled with gorgeous designs and delicate fabrics for S/S 2025.
Table of Contents
How fast will the women’s intimates market grow?
5 women’s intimates trends to look out for in S/S 25
4 key influences driving these women’s intimate trends
Final words
How fast will the women’s intimates market grow?
In 2022, experts valued the world women’s intimates market at $88.32 billion. Now, they say the market will grow at a 6.1% CAGR to reach $141.81 billion by 2030. Some major factors driving the market’s growth include the rising population of millennials, the boosted spending power of women, and the increasing availability of various products and designs.
5 women’s intimates trends to look out for in S/S 25
1. Leather set
Leather is making a serious comeback in lingerie but with a modern twist. Most S/S 25 collections will highlight this trend with seductive styles that blend luxury and a subtle fetish appeal. Imagine a balconette bra with daring cutouts and the option to go strapless.
Although the trend is “leather set,” these intimates shouldn’t use genuine leather. Instead, businesses should choose sets featuring bio-based leather-like textiles, like Natural Fiber Welding’s Mirum. The leather alternative is incredibly sustainable and has the great look of genuine leather.
Leather intimate sets can also feature exciting details. For instance, they can come with gold-plated accents to add a touch of glamor while perfectly aligning with the jewelry-inspired trend.
And because sustainability is key, manufacturers design these sets to be easily recycled at the end of their life. They are sexy, stylish, and responsible—the perfect combination for today’s conscious consumer.
2. Knitted lounge set
Ultra-cozy knitted sets are drawing inspiration from the hottest looks on the runway. However, not all knitted sets are trendy enough for the spotlight. So what’s catching all the attention is crop cardigans and short hotpants.
The cropped cardigan has a chic, wrap-style design that feels as good as it looks. Its ballet-like silhouette is perfect for layering over lingerie or rocking as outerwear. Paired with the on-trend short hotpants, this set is a modern take on the much-loved loungewear.
Luxuriously soft and responsibly sourced cashmere is the popular fabric for the knitted lounge set. Women love it because it’s as kind to the planet as it is to their skin. Businesses must also focus on recyclable options to offer a sustainable option to the fashion-conscious.
3. #SheerDress
The sheer dress is the new fashion must-have. Inspired by high-end runaways, it’s a versatile piece women can wear in many stylish ways. Imagine a long, see-through dress with sleeves, perfect for layering for different occasions.
Ladies can wear a sheer dress over a sexy leather set, under a cropped jacket, or as a base layer for a cozy look. That’s the beauty of this trend—it’s all about mixing and matching, allowing women to create their unique style.
Sheer dresses are also not exempt from the sustainability trend. Hence, for a sustainable touch, retailers must only choose variants made from recycled materials like spandex and nylon.
4. Waist cincher
Forget the corset. There’s a new waist-whittling wonder in town: the waist cincher. Inspired by the #WaistFocus trend, this semi-sheer beauty has an excellent design that can give women that coveted hourglass figure without the notorious discomfort.
Their corset-like boning and delicate floral lace make waist cinchers the perfect blend of glamor and style. However, the cincher is more than just shapewear—it’s also a statement piece. Women can wear it over their clothes like a belt for a modern, edgy look.
Another eye-catching feature is the waist cincher’s detailing. It has hook and eye fastenings at the front (instead of the back), giving the waist cincher an enhanced belted look. Remember to prioritize options made with sustainable materials so consumers feel good about looking fabulous.
5. Soft layered set
Layered sheers and ‘barely-there’ effects are gaining serious momentum and will likely dominate the 2025 lingerie scene. Lingerie sets featuring sheer panels and exquisite lace offer a delicate blend of comfort and allure. They create a barely-there look that’s both inviting and sophisticated.
The set includes bras with high apex cups and a plunge silhouette. They offer enough support without the bulk of traditional underwire or padding. In addition, high-rise briefs complete the lingerie set by providing a more flattering silhouette with their eye-catching Brazilian backs.
4 key influences driving these women’s intimate trends
1. #RefinedFetish
The edgy, in-your-face look is taking the back because of #RefineFetish, paving the way for a new luxury lingerie influence: subtle sexiness. Designers are taking inspiration from bondage for the next set of sexy lingerie.
But they use soft materials and delicate metal accents instead of rough leather. The goal is to create looks that are sophisticated and alluring—-like wearable art.
2. #Knittedset
Knitwear looks emerged in S/S 2024 with comfy lounge sets, like soft pants and matching tops. However, this trend has evolved to even bolder looks, like knitted bra tops paired with tiny shorts and cozy cardigans, drawing influence from #LuxeLounge aesthetics.
3. #Sheers
#Sheers and #LayeredSheers are among the top trends for 2025, thanks to the heavy influence of runway shows. In truth, sheer dresses have become fashionable for women’s intimates and everyday wear because of their frequent appearances at fashion weeks and festivals.
4. #barely-there
The upcoming summer fashion trend is all about the barely-there look, influencing many intimate apparel looks for 2025. Think sheer fabrics, body-hugging waist cinchers, and soft layered looks.
Final words
Women’s intimate trend insights are pointing toward style statements and embracing individuality. They are in line with the increased demand for personalized, intimate options. Whether ladies prefer delicate sheer fabrics, colorful/bold styles, bondage-inspired looks, or detailed strap designs, industry leaders are fragmenting the market to cater to these varied preferences.
Say goodbye to a one-size-fits-all approach and embrace diverse selections to satisfy emotionally driven shoppers. Lastly, retailers must remain ready to update their collection to reflect changing trends, capture repeat purchases, and enjoy better revenue in 2025.
