Everyone likes to keep that favorite hairstyle that looks amazing with every look and outfit. But what happens when that look starts losing its appeal? That’s where consumers usually search for something different—a fresh hair color, in this case, can be the perfect pick-me-up.
If sales for reds, blondes, blacks, and browns are dropping due to lack of excitement, why not create a fresh inventory with burgundy? It’s a bold, chic, and surprisingly versatile color in various shades. This article will explore seven exciting burgundy hair colors retailers can use to spice up wigs, extensions, and dyes in 2025.
Table of Contents
How popular is the burgundy hair color?
Burgundy hair color ideas: 7 excellent options for wigs and natural hair
Rounding up
How popular is the burgundy hair color?
Burgundy is a popular hair color online, thanks to its wide range of stunning shades and styles. Despite not having the same mainstream appeal as the more classic colors (reds, blondes, and browns/blacks), burgundy still draws massive attention from women seeking a bold new look.
And as for the stats, 2023 was a good year for the keyword “burgundy hair color,” as it had an average of 110,000 searches. Impressively, the search term maintained that average throughout the first half of 2024. However, searches dipped slightly by 20% to 90,500 in August 2024—but even with this drop, burgundy remains one of the top hair color trends of the year.
Burgundy hair color ideas: 7 excellent options for wigs and natural hair
1. Reddish burgundy
This shade may be all they need if consumers have a beautiful, warm skin tone. Reddish burgundy is a perfect match for such consumers, as it enhances their natural glow to give them a radiant and shiny look. Hairstyles in this shade will also brighten their complexion with a bolder and more attention-grabbing vibe.
Ideal wig/natural hairstyles
- Lob (long bob): Reddish burgundy deserves all the attention, and women can show it off with a long bob. The shade will look dashing if they go long bobs with wavy finishes.
- Straight and sleek: More sophisticated ladies can also wear this color with a straight, elegant wig or hairstyle. This style makes the color drape beautifully, even without the extra textures and volume.
2. Dark burgundy
If women only want to add a subtle burgundy hue to their hair, dark burgundy highlights are the way to go. This style naturally blends the wearer’s base color and deep burgundy tones. The result? A hairstyle with a soft, seamless look. Highlights are usually low-maintenance, so consumers can effortlessly keep their dark hair looking fresh.
Ideal wig/natural hairstyles
- Wavy balayage: Waves enhance the gradual blend of burgundy using the balayage technique.
- Straight with highlights: The straight style is a great way to showcase the smooth transition of colors, highlighting the burgundy without overpowering the natural shades.
- Loose curls: Curls add a playful bounce, making the burgundy highlights pop with movement.
3. Sangria
Imagine the rich, bold color of a freshly poured glass of sangria—that’s the vibe this stunning shade brings to consumers’ hair. It’s the perfect blend of maroon and purple, which appeals to ladies looking for a distinctive look sure to stand out. With hair this striking, ladies must keep their makeup simple to let their gorgeous locks take center stage.
Perfect wig/natural hairstyles
- Loose, soft curls: If consumers don’t want to look too bold, they can soften the sangria shade with beautiful, silky curls.
- Tousled waves: Although relaxed and striking don’t often mix, ladies can rock an effortless vibe while showcasing this vibrant burgundy shade with tousled waves.
- Straight locks: Straight styles seem universally compatible and can also highlight the richness of the sangria hue.
4. Red velvet
Red velvet is not just cakes this time. Consumers can also indulge in this cake-inspired shade with their hairstyles. Although it’s a bit redder than traditional burgundy, red velvet adds a warm, inviting glow that anyone can rock for days. Since it has a hint of metallic shimmer, ladies can add extra sparkle to this shade with a touch of golden highlighter.
Ideal wig/natural hairstyles
- Soft, shiny curls: Do consumers want their red velvet shade to shine even more? Curls can enhance the warm tones and metallic shine.
- Glamorous waves: Ladies who want to indulge in full glam can do so with large, flowing waves. This hairstyle emphasizes red velvet’s luxurious depth.
5. Garnet barrel curls
Barrel curls are the average luxe girl’s favorite. But pair them with deep garnet, and they become legendary. This burgundy shade quickly enhances the style’s curls and elevates the classic look with more than enough sophistication.
However, don’t be fooled by garnet’s striking nature. The shade has subtle purple tones, meaning it can work surprisingly well for professional settings—and appeal to businesswomen too. Additionally, this style needs a humidity-blocking spray to keep it in place, so retailers can add them to advertisements when marketing garnet barrett curl wigs.
An alternative style that looks great in garnet
Consumers who don’t want to go bold can try soft, loose waves. A relaxed wave style is a great way to soften the bold garnet color while maintaining a chic, elegant look.
6. Burgundy goddess locs
Natural styles (like goddess locs) can get burgundy love, as they look fantastic. The rich color can easily steal the show, but ladies turn up the glam factor with some golden hair accessories. The warm metallics will enhance the burgundy’s red tones and give women a radiant, goddess-like look.
Other natural hairstyles to consider
Since these styles are primarily wigs and extensions (for those who love to braid), businesses can consider them as alternatives to goddess locs.
- Box braids: Burgundy can elevate even the most straightforward box braid styles, making them more vibrant and deep enough to catch stares.
- Twist out: A twist-out form with burgundy highlights creates a bold, textured, eye-catching, and elegant look.
7. Candy apple red with burgundy lowlights
Are female consumers looking to make an even bolder statement with their hair color? Candy apple red locks are sure to catch their eye. This vibrant shade is every bit edgy and attention-grabbing.
But even the more subtle consumers can rock this bright color with dark burgundy lowlights. Burgundy balances the intensity of candy apple red, blending seamlessly with the color to give women a more polished look.
Perfect wig/natural hairstyles
- Sleek bobs: A straight, sleek bob is a top choice for displaying the vivid red and burgundy mix in full display. This style also offers a chic and modern edge.
- Voluminous waves: Large, flowing waves can enhance the red and burgundy combo, especially when ladies want that glamorous, full-bodied appearance.
Rounding up
Burgundy might seem like a bold choice, but it’s incredibly versatile. It’s a mix of red and purple, meaning businesses can adjust it to attract consumers with different skin tones. However, true burgundy has a stronger purple tint, which generally works better with cooler skin tones. Consumers with warmer complexions can go for shades with more red than purple.
Up to 90,500 people are searching for burgundy hairstyles (at the time of writing this), so businesses can attract them with these seven unique burgundy hair color ideas for 2025.
