The haircare industry is about to go through a dramatic transformation as consumers gain a deeper insight into their hair health. This blog provides a glimpse into the future of haircare by exploring 5 trends that will dominate in 2024.
Table of Contents
Haircare market: a growing industry
Hair minimalism
Scalp care: prevention is better than a cure
Well-being and haircare
Curly and textured hair
Skincare mimicry
Getting started with haircare products
Haircare market: a growing industry
The haircare industry has experienced high growth rates in the past few years, and it shows no signs of slowing down. According to a report by Statistica, the global haircare market was valued at $90.19 billion in 2020 and is expected to reach $102.49 billion by 2024. This growth can be attributed to consumers’ desire for healthy hair that enhances their appearance.
Maintaining healthy hair has become a gateway to overall well-being. Consumers are no longer satisfied with simply buying any old shampoo or conditioner. They want products that align with their lifestyle choices and aspirations. The following sections will explore 5 trends that will dominate the haircare industry in 2024.
Hair minimalism
Consumers are increasingly aware of the environmental impact of their beauty habits. According to 2019 Nielsen data, 73% of consumers said they want to reduce their impact on the environment, and 38% claimed that sustainability is an important factor when purchasing beauty products. Consumers will be looking for multifunctional products such as two-in-one shampoos, which allow them to remove more than one product from their haircare routine. This saves them time and effort, and it also reduces the amount of product waste.
Products like the multifunctional hair straightener will appeal to women looking to achieve minimalist haircare rituals. This 5-in-1 hair styler combines several basic hair care routines into one convenient tool. It uses PTC heat technology to protect hair from damage and is equipped with an anti-scalding comb to prevent hair pulling. Furthermore, it features a smooth roller design that allows for a variety of styles from straight to curly.
Scalp care: prevention is better than a cure
Hair loss remains a common problem for many people, particularly as they age. In fact, more than 80 million people in the USA are suffering from hair loss, and it’s no surprise that two-thirds of men will experience some form of hair loss by the age of 35. As such, products that can help prevent hair loss will become more relevant and in demand as the focus of consumers shifts from treatment to prevention.
In terms of hair care and preventing hair loss, there is no better ingredient than Moroccan Argan oil. It hydrates the scalp and enhances the elasticity in the strands, which helps promote healthy hair growth. For example, the anti-hair loss shampoo, which contains argan oil, is enriched with Vitamin E, antioxidants, fatty acids, and squalene. This advanced formula helps boost follicle strength and reduce breakage while also promoting healthy hair growth.
Well-being and haircare
As the connection between healthy hair and a healthy body becomes more apparent, consumers are starting to incorporate haircare products into their daily routines as part of a holistic approach to overall well-being. This includes a focus on eating healthier, exercising more, and taking time for self-care. As a result, there will be a rising demand for edible haircare products to improve circulation, reduce stress levels, and strengthen the immune system.
Hair gummies, for example, are a natural and delicious way to promote hair health and body wellbeing. They contain organic ginger, fermented turmeric, and black pepper, which promote general wellbeing throughout the body, but specifically, nourish the scalp and hair roots. In addition to edible products, there will be a focus on sensorial products such as massage oils and hair combs, which are designed to stimulate hair growth, improve blood circulation, and relieve body stress.
Curly and textured hair
As consumers become more educated about their unique hair needs, they will move away from one-size-fits-all products that claim to cater to all types of hair. Instead of focusing on Euro-centric beauty standards such as white and smooth hair, businesses need to personalize their haircare lines to meet the varied intersectional needs of consumers, such as those with curly, wavy, and afro-textured hairs.
According to data from Solvay, over 65% of the world’s population have curly or textured hair; and that may explain why products mentioning “textured” in their packaging have jumped 55% since 2016. A lot of brands have started developing new products that are formulated specifically for coily hair types. For example, Locroyal Cosmetics is a leading Chinese supplier that offers a coconut haircare set for curly hair. The set includes a shampoo for relieving scalp dryness, a conditioner for balancing essential scalp moisture, a hair mask for providing the scalp with lasting nourishment, and a hair growth oil for strengthening dry and brittle hairs.
Skincare mimicry
In today’s personal care market, consumers are looking for products that can help them maintain a youthful appearance from head to toe. This is especially true for those concerned about aging skin, as many feel that their hair will start to reflect their skin’s condition. Consequently, skintellectual consumers are migrating toward skincare routines and formulas that resonate with their hair issues. For example, consumers are becoming more aware of the importance of cleansing their scalp from excess sebum buildup and dirt accumulation.
This new shift in haircare habits means there will be an increased demand for hybrid products that treat both the body’s skin and the hair simultaneously. A great example is the liquid collagen & biotin oil, which promotes hair growth and improves skin radiance. The active collagen ingredient maintains a healthy scalp environment as well as the shine, strength, and thickness of the hair. The biotin vitamin, on the other hand, helps to keep skin clear and radiant.
Getting started with haircare products
From these trends, it seems clear that consumers are becoming more health-conscious and minimalist in their approach to haircare. Armed with a knowledge of these industry insights, brands and businesses can start sourcing haircare products that align with consumers’ habits and lifestyles. To get more insights and market trends for the beauty and personal care industry, visit Alibaba.com‘s blog center!
