The social media creator class (YouTubers, bloggers, Twitch streamers, TikTok, and Instagram stars) has grown tremendously in recent years. For this reason, influencer marketing has never been this big. Brands can now engage with their target customers through already-committed and popular influencers.
Influencer marketing is a great way to boost visibility, especially when creators with big numbers showcase any brand. That’s why it’s a valuable strategy for any online business, regardless of size. However, identifying and handling influencers can be challenging without proper tools.
Thankfully, businesses can find helpful information in this article. Keep reading to learn about the top influencer marketing platforms that can help simplify influencer marketing tasks.
Table of Contents
Influencer marketing platforms: 8 options with amazing features
Tips to remember when choosing the best influencer marketing platform
Final words
Influencer marketing platforms: 8 options with amazing features
1. Brandwatch
Brandwatch is a tool for social media and consumer insights. It helps brands monitor online trends and discussions related to their industries. Brandwatch also offers influencer marketing services, allowing its users to discover and oversee different influencer connections.
Top features
- Businesses can explore over 30 creators to identify their ideal influencers.
- This tool also helps centralize all influencer partnerships in one dashboard, enabling smoother communication.
- Brandwatch can also help evaluate campaign outcomes and create reports for team sharing.
Pricing
Although Brandwatch’s prices are not public, businesses can schedule a free demo and get further information by contacting the brand.
2. Afluencer
Afluencer stands out as one of the top influencer marketplaces. Brands and influencers can use the tool to easily connect for collaborations and sponsored content. Even better, businesses can search for their perfect match with criteria like follower count, interests, and channels. Ultimately, Afluencer ensures brands find influencers that align with their campaign goals.
Top features:
- Affluence offers a brand listing for potential influencers to explore.
- Businesses can search based on specific filters to find better influencer matches for their projects.
- Affluence also provides a central hub to help businesses manage communication with influencers. It also has a user-friendly dashboard.
Pricing
Afluencer offers three pricing plans for businesses to start their influencer marketing journey: VIP, Concierge, and Boss.
- The VIP plan starts at US $49/month, offering all the features businesses need for a great experience with this tool.
- The Concierge plan starts at US $99/month, offering all the VIP features, and extra helpful tools.
- The boss plan is the most expensive (US $199/month) with all VIP and Concierge features, as well as some helpful upgrades.
Note: Afluencer doesn’t offer a free plan or demo.
3. LTK
LTK evolved from LIKEtoKNOW.it to cater to a wider range of businesses and brands. Originally, the tool attracted Instagram influencers looking for a solution to help share products and affiliate links with their audience effortlessly.
However, LIKEtoKNOW.it merged with rewardStyle to form LTK, which then expanded and rebranded into an influencer marketing platform. Although it expanded its offerings to brands, it still maintained its services for influencers.
Top features
- With LTK, brands will gain access to an exclusive list of influencers. The best part is that LTK curates and verifies its list for maximum effectiveness.
- Businesses can also use historical data to plan effective influencer campaigns with this tool.
- LTK offers tracking tags to help brands monitor their campaign’s effectiveness.
Pricing
LTK offers three different plans: Connect, Connect Pro, and Connect Scale. They don’t show the prices for each plan, so brands must contact them to find out. LTK also doesn’t offer free plans or demos.
4. Shopify collabs
Shopify Collabs caters to all businesses (small or large) that operate on Shopify. Stores can access it directly from the admin dashboard, giving them easy access to suitable influencers perfect for their needs, industry, and products. However, this tool is only for Shopify users, meaning businesses outside of the eCommerce platform can’t use it. Regardless, it’s a top tool for those using Shopify.
Key features
- Shopify Collabs allows brands to partner with different influencers on platforms like Instagram, YouTube, Twitter, Facebook, and Twitch.
- Businesses can also create affiliate programs with Shopify Collab and easily send influencers’ products for testing and review.
- Shopify Collabs can also make automatic payments to influencers through the Shopify Billing system.
Pricing
Shopify Collab offers all its influencer marketing features for free. However, it’s only for stores on the Shopify, Advanced, or Shopify Plus plans.
5. Skeepers
Skeepers specializes in helping brands obtain user-generated content (UGC) for their online platforms. Its software can easily collect ratings and reviews, host live shopping events, generate consumer videos, and control influencer marketing campaigns. It’s an all-in-one hub for businesses interested in influencer marketing.
Key features
- Businesses can explore a community of recommended nano- and micro-influencers to find suitable partners.
- Skeepers offers automation to help brands gather user-generated content for sharing across social profiles.
- Retailers can also monitor campaign performance in real time through the Skeepers’ dashboard.
Pricing
There’s no public information about Skeeper’s pricing. However, businesses can fill out Skeeper’s form and get a demo to learn more about its products.
6. Webfluential
Webfluential is a performance influencer marketing platform focused on helping brands boost sales with influencer marketing via social eCommerce. With platforms like TikTok and Instagram making it easier than ever to create online shops, Webfluential caters well to e-commerce businesses aiming to increase sales via social media.
Key features
- Webfluential allows businesses to create briefs showing their requirements and receive proposals from interested influencers.
- They can also access analytics and engagement data, helping businesses identify the perfect influencers for their specific needs.
- Brands can choose between a self-service model or working with a team of dedicated account managers.
Pricing
Webfluential offers three subscription plans: Premium ($100/month and ideal for brands), Premium Agency ($250/month and great for agencies), and Enterprise ($1,000/month and ideal for influencer marketing agencies).
7. Upfluence
Upfluence is an AI-powered influencer and affiliate marketing platform that helps brands enhance their influencer marketing strategies. This platform is great for businesses with smaller teams, as it simplifies the process of working with influencers.
Key features
- Businesses gain access to an AI-powered chatbot that automatically generates messages to potential influencers.
- Upfluence offers tools for easy matching with creators, helping brands find influencers more likely to collaborate.
- The tool also has easy processes for product seeding, promo code generation, influencer invoicing, and more.
Pricing
Upfluence adopts a unique pricing strategy: custom pricing. Businesses can only pay for what they need and scale effectively when necessary.
8. Grin
Grin is another AI-powered influencer management platform that helps brands easily work with influencers. The best part is Grin works for all stages of influencer marketing. Brands can use them for discovery, campaign launch, and monitoring.
Key features
- Grin provides a website extension for browsing social media and accessing additional key data about influencers.
- Brands can use a single dashboard to manage influencer gifting and product seeding.
- Grin also offers tools to help manage relationships and influencer payments seamlessly.
Pricing
Grin may not have public pricing information, but they have up to three tiers that businesses can choose from, depending on their needs and influencer marketing program. They must also book a demo to get more pricing information.
Tips to remember when choosing the best influencer marketing platform
1. Consider the team’s size
The size of the team and the company’s resources will greatly influence the choice of influencer marketing software. If the team is small, with just one or two social media managers, working with an agency might be more effective than managing the process in-house. For a full social media team, a self-service tool could be the best solution.
2. Follow a budget
Businesses need to pay the influencers they work with. How much of the social media budget is allocated for influencers? How much is left for a platform to manage the campaign? The choice of software will likely depend on the available budget.
3. Consider other marketing platforms
Several platforms integrate smoothly with certain software but might not be compatible with others. Consider the platforms that businesses already use and prefer. For instance, Tagger is now owned by Sprout Social. Sprout users might find Tagger to be the ideal platform due to its seamless integration with other social media management tools.
Final words
Influencer marketing plays a crucial role in brand awareness, reputation enhancement, and sales growth. Most platforms can streamline social media management and influencer marketing platform requirements, making the process way easier for businesses.
Brands can explore options with free trials or directly subscribe and start their influencer marketing journey. Regardless of choice, these nine apps will help with all aspects of social media and influencer marketing endeavors.
