Sales & Marketing

Learn more about the product development life cycle and the steps you need to take to transform your business ideas into successful products in 2025.

What does it take to build a brand that parents trust and kids love? For Jen Kennedy and Rachel Webb, founders of HoneyBug, it started with a moment of clarity in a parking lot, frantically assembling a last-minute baby gift. That frustrating experience sparked an idea that would revolutionize family gifting and teach invaluable lessons

In the latest episode of B2B Breakthrough, host Ciara Cristo sits down with Brian Fried, serial inventor and Chief Inventor at Inventor Smart, to uncover the hidden path between brilliant ideas and successful products. With 15 patents to his name and nearly two decades coaching inventors, Brian reveals why so many great product ideas never reach consumers – and how today’s manufacturing landscape makes bringing products to market more accessible than ever.

Are you trying to grow your business but stumped for product ideas? Discover our list of the top items to sell for higher profits in 2025.

Many people pursue passion projects for a sense of fulfillment and joy. Discover how these activities present an opportunity for retailers in 2025.

The right product-market fit can determine the success or failure of a product. Read on to discover how to find the perfect market fit for your new ideas in 2025.

In the latest episode of B2B Breakthrough, host Ciara Cristo sits down with Justin Liu, US Country Manager for Alibaba.com, to explore how U.S. businesses can build stronger, more resilient supply chains in today’s unpredictable business environment. With over a decade of experience connecting buyers and suppliers globally, Justin reveals why successful businesses are focusing on diversification and fundamental business practices rather than getting caught up in external uncertainties.

Discover what current assets are and explore how leveraging them properly can boost business growth in 2025.

Discover everything you need to know to leverage field marketing for increased sales and better customer engagement in 2025.

Get the best profit from various Cricut ideas that sellers can consider from this blog. Explore the list of best Cricut options to grow and increase sales!

Do you want to become an affiliate marketer but lack the resources? Read on to discover how to start an affiliate marketing business with no money!

In this digital age, a steady passive income is more attainable than ever. Discover how to sell digital products that boost your income in 2025.

Do you love woodworking and want to sell your projects? This article dives into 10 awesome and profitable woodworking ideas you can sell online.

ACH transfers are not as fast as most modern payment methods, but they make up for it with reliability. So, how long does an ACH transfer take?

Goodwill is one of the major reasons why companies sell for eye-watering amounts. Learn more about goodwill accounting and how to calculate it.