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From Parking Lot to Packaging Innovation: How HoneyBug Mastered Supplier Relationships

What does it take to build a brand that parents trust and kids love? For Jen Kennedy and Rachel Webb, founders of HoneyBug, it started with a moment of clarity in a parking lot, frantically assembling a last-minute baby gift. That frustrating experience sparked an idea that would revolutionize family gifting and teach invaluable lessons

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Finding OEM-Friendly Factories: Expert Tips from Serial Inventor Brian Fried

From Napkin Sketch to Production: Brian Fried on Smart Manufacturing

In the latest episode of B2B Breakthrough, host Ciara Cristo sits down with Brian Fried, serial inventor and Chief Inventor at Inventor Smart, to uncover the hidden path between brilliant ideas and successful products. With 15 patents to his name and nearly two decades coaching inventors, Brian reveals why so many great product ideas never reach consumers – and how today’s manufacturing landscape makes bringing products to market more accessible than ever.

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Building Resilient Supply Chains: Justin Liu’s Guide to Smart Global Sourcing

In the latest episode of B2B Breakthrough, host Ciara Cristo sits down with Justin Liu, US Country Manager for Alibaba.com, to explore how U.S. businesses can build stronger, more resilient supply chains in today’s unpredictable business environment. With over a decade of experience connecting buyers and suppliers globally, Justin reveals why successful businesses are focusing on diversification and fundamental business practices rather than getting caught up in external uncertainties.

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