Under-eye patches are an important part of the skincare category. From fixing dehydration to getting the under-eye area prepped for makeup, these patches have a range of roles to play.
On top of this, under-eye patches help with handling signs of tired-looking eyes, strain, and aging, as well as keeping the delicate skin under the eyes feeling more refreshed and youthful.
This blog aims to ensure that the sellers are picking the right patches, in order to boost their customer satisfaction, and profits, in 2025.
Table of Contents
1. Do under-eye patches have business potential?
2. What to consider when selecting under-eye patches?
3. Choosing under-eye patches for different end customers
4. Conclusion
Do under-eye patches have business potential?
Under-eye patches are part of the skincare category, which has a global market size valued at USD 109.71 billion in 2023.
These patches have gained popularity due to their effectiveness and convenience. This means that under-eye patches are becoming a profitable category, helping cater to specific issues like tiredness, puffiness, and dehydration under one’s eyes.
Besides this, the market also targets anti-aging demand, which is expected to be worth around USD 78.70 million by 2032. This caters to buyers looking for a solution for their under-eyes wrinkles and fine lines.
The rise in demand among beauty influencers and celebrities for adding a luxurious touch to their skincare routine is also driving demand for under-eye patches globally.
What to consider when selecting under-eye patches?
Choosing the right under-eye patches requires some basic understanding of the available ingredients, as well as the general requirements of the customer.
Here are some of the key factors that sellers should consider:
Ingredients & efficiency
One should look for active ingredients that benefit the consumers. For example, people with oily skin look for oil-free options while those with wrinkles will look for anti-wrinkle under-eye patches to deal with their concerns.
Besides this, one should look for different ingredients that treat the major concerns of buyers. Ingredients like glycerin and hyaluronic acid, for example, help add hydration, which plumps the skin and reduces fine lines.
Consumers with puffiness may look for caffeine and green tea extracts, such as aloe vera eye patches with chamomile and cucumber extract, to reduce irritation and calm the skin.
Materials for under-eye patches
The patch material is crucial to ensuring the consumers’ effectiveness and comfort.
Patches made from Hydrogel are popular for offering the ability to comfort under-eye skin and for helping to absorb the active ingredients better.
On top of this, cotton and fabric under-eye patches are known to provide effective results.
Compatibility with skin type
Depending on the skin type, consumers look for under-eye patches that are suitable and compatible with their skin condition.
Those with sensitive skin types look for the fragrance-free, hypoallergenic, and dermatologist tested under-eye patches with ingredients like aloe vera and calendula.
As for under-eye patches for oily skin, sellers can consider investing in lightweight and non-comedogenic patches that won’t clog the pores.
Consumers with dry skin look for moisturizer-rich eye patches to retain moisture.
Moreover, under-eye patches for men require more formulation oriented for their skin and texture.
Ease of use & carry
Consumers also look for ease of application as well as compact options in packaging. A lot of people tend to carry eye patches with them as they’re an integral part of skincare and makeup preparation.
The eye patches should be easy to apply and stay on the skin without slipping. This allows the consumers to apply them without worrying about wastage or leaving residue on the skin. In addition, the seller can look for reusable under-eye patches to use in the long run.
Sellers can consider eye patches that can quickly treat people who are in a rush or need a simple under-eye care solution.
Addressing concerns
Besides the material and ingredients, under-eye patches treat different concerns. For example, people with eco-friendly requirements look for vegan options. People who want to have a glow for special events or days look for golden eye patches.
For busy professionals, their major concern might be looking for quick solutions to get the most hydration to their under-eyes. Some of the main concerns regarding the under-eye area may also include puffiness, dehydration, wrinkles, fine lines, and dark circles.
These can be some of the key factors that sellers should look at while they invest in under-eye products, ensuring they are addressing the main concerns and requirements of their buyers.
Cost & safety
Consider looking for affordable under-eye patches for people who are looking to add a budget-friendly step to their skin routine regime.
Also, it is important to opt for well-trusted options that provide an assurance of safety, ethical standards, and efficiency to your buyers.
Some of the must-haves include dermatologist testing to ensure the patches are safe for the skin. This is crucial as the under-eye area has delicate and thin skin.
Being hypoallergenic ensures the under-eye patches have a formulation that suits sensitive skin or people who are prone to allergies. Moreover, the patches should have ISO certification to indicate they have adhered to quality management standards throughout the process.
Choosing under-eye patches for different end customers
Under-eye patches are recommended for any age and gender. The underrated skincare step is helpful to address skin concerns while also keeping the skin well moisturized.
These patches are also ideal for providing a calm, soothing, and relaxing experience after a long day. While sellers pick the product, it’s important to understand different end customers’ preferences and requirements, such as:
Consumers with aging skin
People with aging skin have gone through skin issues like fine lines, loss of elasticity, and dark circles.
Different end customers look for products that contain peptides and retinol to improve skin texture and firmness and target aging skin issues.
Tip: Sellers can consider the patches that offer anti-aging benefits, including ingredients like retinol, hyaluronic acid, peptides, and collagen.
For younger consumers
Using the patches at an early age can help in keeping the skin hydrated. Besides this, such types of customers prefer to have lightweight and refreshing patches that are quick fixes.
Such end users look for patches that offer them relief from puffiness and dark circles, helping boost healthy skin without taking much time.
Tip: Look for ingredients like niacinamide, vitamin C, caffeine, and aloe vera to soothe and hydrate the under-eye area.
Men & their concerns
Under-eye patches for men help improve the skin’s appearance and texture.
Men’s skin is much thicker and has more collagen than women’s skin. Despite the different skin types, they can be sensitive, especially under the eye area.
When choosing the patches, look for the concerns they might have, such as puffiness and dark circles. Men often look for products to keep them looking fresh to treat their fine wrinkles in their 30s.
Tip: Sellers can look for patches that contain vitamin C, peptides, hyaluronic acid, aloe vera, and caffeine.
Conclusion
Under-eye patches are an understated yet effective step in skincare, helping to reduce premature signs of aging, puffiness, dark circles, and more.
Understanding the different segments of customers can help in picking the right product to cater to their under-eye skin conditions and issues.
With the pointers above, businesses can understand how to excel in this market and cater to the growing demand.
