As we near the arrival of 2025, the beauty world is changing due to youth subcultures, with each group having its style and values that shape the landscape. For those in the beauty and personal care sectors, keeping up with these evolving trends is vital to staying competitive. This piece explores five youth subcultures in the beauty realm that are expected to have an impact in 2025: The Subversive Romantics, Chaotic Curators, Functionalists, Legacists, and Reverie Escapists. By studying their likes and dislikes and the main types of products they favor most, we can reveal information to assist you in adjusting your products and how you interact with customers. Get set to delve into a realm of varied beauty styles and learn how to engage with these important groups effectively.
Table of Contents
● Subversive romantics: embracing the dark side
● Chaotic curators: maximalism meets creativity
● Functionalists: beauty with a purpose
● Legacists: preppy and polished
● Reverie escapists: whimsical wonderland
Subversive romantics: embracing the dark side
The Subversive Romantics find inspiration in punk rock, grunge aesthetics, and gothic styles to push against traditional ideas of beauty through their edgy and non-conformist approach. They embrace the do-it-yourself ethos and enjoy trying out techniques with a touch of imperfection to showcase their deep emotions and rebellious nature freely.
Popular items within this subculture consist of strong-hold hair sprays, colored eyeliners, and deep nail colors. Additionally, there is an increasing curiosity about products that have unique fragrances that resonate with their unconventional preferences. For brands seeking to engage with this demographic, it is crucial to highlight genuineness and embrace a no-nonsense attitude towards beauty.
Connecting with Subversive Romantics in communication means recognizing the subtleties of feelings and embracing uniqueness in every person’s identity. Partnering with scenes of music and underground artists can create authentic bonds. Introducing items that inspire freedom and highlighting the rejection of perfection can capture the charm that characterizes this captivating subculture.
Chaotic curators: maximalism meets creativity
The members of the Chaotic Curators represent a striking style that mixes hues with intricate designs and cute-inspired features in their fashion choices. This subculture thrives on unbridled creativity, embracing the philosophy that nothing is ever “too much.” Their approach to beauty is playful and experimental, often fusing multiple concepts into a single, eye-catching look.
The primary product categories favored by this group consist of colored eyeshadows with pigments and shimmer effects for the eyes, decorative face gems for adding a touch of sparkle, vibrant hair dyes to experiment with different colors, and onvenient stick-on nail decorations for creative nail art designs. The members of the Chaotic Curators are inclined towards adaptable beauty products that enable them to change their appearance. They tend to acquire various priced items rather than splurge on a single luxurious product.
To appeal to this group of individuals, brands should develop vibrant color combinations and imaginative packaging concepts. Introducing products frequently or unveiling fresh hues could retain their engagement. Partnering with classic cartoon series or emerging nail art and cosmetics talents could pique their interest. By celebrating the delight of styles and promoting freedom, brands can harness the contagious enthusiasm of the Chaotic Curators.
Functionalists: beauty with a purpose
The Functionalists embody a subculture that effortlessly combines aesthetics with functionality by searching for items that suit their nature-oriented lifestyles. They appreciate elegant designs and versatile products capable of enduring outdoor escapades while providing noticeable benefits. Their beauty philosophy revolves around well-being, focusing on using items that improve looks and functionality.
Functionalists prioritize categories such as sun protection products and solid skincare formulations that cater to their needs and preferences. They are interested in offerings, like fragrances and supplements, that enhance their daily routines effectively. Environmental certifications and sustainability credentials play a big role when making purchasing choices.
To attract this group of consumers effectively, brands should highlight convenient packaging and user-friendly products that are easy to use while traveling or outdoors. Items that combine technology with natural elements, like components or UV protection, are expected to appeal to them. By prioritizing effectiveness, sustainability, and adaptability, brands can meet the Functionalists’ preferences for beauty products that complement their lifestyle without sacrificing their bond with nature.
Legacists: preppy and polished
The Legacists represent a community rooted in tradition and classic college styles while embracing a well-groomed look. They are drawn to luxury beauty items, with backgrounds to craft an elegant persona that mirrors their ambitious way of life. Their skincare rituals tend to be elaborate, with a mix of many steps and luxurious products.
Legacists are interested in luxury skincare products, fragrances, and men’s grooming tools that provide a feeling of exclusivity and prestige that they can proudly showcase on their beauty stations or shelves at home. Their preference leans towards limited edition sets and partnerships with known luxury brands among all the offerings in the market.
To attract the interest of Legacists, brands should concentrate on creating engaging brand narratives that highlight these aspects. Personalized beauty encounters, like scent mixing or tailored skin care advice, may strike a chord with this demographic. By developing items that match their classic style and the quest for sophistication, companies can access the Legacists’ fondness for enduring grace and their readiness to spend on high-end beauty remedies.
Reverie escapists: whimsical wonderland
The Reverie Escapists are a community that takes comfort and joy in the enchantment and wonder of beauty that feels almost magical and surreal. They are attracted to items and moments that whisk them away, to a realm of imagination influenced by myths and legends as dream-like visuals. Their idea of beauty is closely tied to self-nurturing and being present at the moment while striving to infuse their lives with interludes.
Reverie Escapists are drawn to products like highlighters, skin care with botanical extracts, or makeup in mystical themes that evoke a certain allure to the senses. They enjoy items that offer a sensory experience, like color-changing formulations or scents that bring about specific emotions or memories. Their interest is piqued by packaging that narrates a tale or features illustrations.
To connect with those who dream of escaping reality and entering a world of fantasy and wonderment, like Reverie Escapists, brands should concentrate on crafting enchanting beauty encounters that spark the imagination. They can grab their interest with product lines influenced by the shifting seasons or celestial phenomena and beings from myths. By highlighting how beauty can shape and change lives while infusing elements of whimsy into product creation and promotion strategies, brands can cater to the Reverie Escapists yearning for a sprinkle of enchantment in their routines.
Conclusion
Looking ahead to 2025 reveals five youth subcultures in the beauty industry that showcase a vibrant future landscape. From the appeal of Subversive Romantics to the allure of Reverie Escapists, every group brings fresh possibilities for creativity and connection. Understanding and meeting these subcultures’ tastes, beliefs, and styles enables brands to develop focused and meaningful beauty offerings. Keeping up with these changing trends is essential for individuals looking to make a difference in the beauty and personal care industry as it develops.
