These days, it’s all about options, and the same goes for bikini waxing. Customers nowadays want a range of styles, not just a one-size-fits-all approach. Whether they’re looking for something minimal or want to go completely bare, salons that offer a variety of wax styles can set themselves apart, and the more personalized the experience, the more likely customers will return and tell their friends.
In this article, we’ll break down the top styles of bikini waxes salons should offer in 2025 as well as what to remember when helping clients choose the perfect one for them.
Table of Contents
5 hot bikini wax styles for summer 2025
What you need to know for bikini waxing
Conclusion
5 hot bikini wax styles for summer 2025
1. The classic bikini wax
Let’s start with the basics. The classic bikini wax removes hair outside the bikini line, leaving everything else untouched. It’s simple, neat, and ideal for clients who want to keep things tidy.
This bikini wax style is also a great option for first-time waxers, as it’s less painful than more extensive options, or for those who just want a little cleanup.
2. The French bikini wax
A bit more daring than the classic, the French wax removes more hair from the front and sides but still leaves a small landing strip or triangle. It’s a nice compromise for clients who want something between subtle and bold.
The French bikini wax is perfect for clients who like to feel groomed without going full Brazilian. It’s also great for those who wear slightly skimpier swimwear but want slightly more coverage.
3. The Brazillian wax
Now, we’re getting serious. The Brazilian wax removes almost all pubic hair from the front, back, and everything in between, leaving only a small strip or triangle if desired. It’s a popular option for clients who want to feel smooth and bare.
Brazilian waxing is ideal for clients looking for a longer-lasting result, but it can also be one of the more painful options in terms of removal.
4. The Hollywood wax
Then there’s the Hollywood wax, for clients who want to leave absolutely no hair behind. This option is the most thorough wax salons offer and provides the ultimate smooth experience, perfect for those who prefer a completely bare look and feel.
5. The full-bush Brazillian
The full-bush Brazilian keeps things a bit more natural, leaving hair on top but cleaning up everything underneath and on the sides. It’s a blend of natural and smooth that suits clients who want the best of both worlds.
This is a great option if clients want to maintain some hair but still feel groomed and clean. It’s also a good way to ease clients into more comprehensive waxing styles.
What you need to know for bikini waxing1. Choose the right wax products
The products salons use in bikini waxing can make or break their clients’ experience. Invest in high-quality wax specifically designed for sensitive skin, as the bikini area is particularly delicate.
| Wax type | Ideal use |
| Hard wax | Perfect for the bikini line, hard wax only sticks to the hair, not the skin, making it less painful than other types. It’s ideal for sensitive areas and minimizes irritation. |
| Soft wax | While effective, soft wax can be more uncomfortable because it pulls at the skin and hair. It works well for finer hair, but it must be handled carefully. |
| Sugar wax | Sugar waxing is becoming more popular for sensitive clients. It uses a natural mix of sugar, water, and lemon juice. It doesn’t stick to the skin, making it gentler and perfect for clients prone to irritation. |
Note: Make sure to offer hypoallergenic and fragrance-free options as well. This small consideration can set your salon apart for clients who have sensitive skin or allergies.
2. Get the right cleaning tools
When it comes to bikini waxing, nothing matters more than cleanliness. Clients trust their salons with an intimate service, and hygiene must be a top priority. Therefore, experts recommend salons and waxing studios abide by some simple, but very important, rules:
- No double dipping: Always use a new applicator for each dip into the wax pot, preventing contamination
- Sanitize everything: Ensure all tools (tweezers, beds, and wax heaters) are sanitized before and after each client, keeping the workspace clean and clients safe from infections
- Glove up: Estheticians should always wear gloves during the service, changing them between clients or as necessary during the treatment
Note: A spotless, sanitized salon will protect clients and reassure them that they’re in good hands.
3. Offer pre- and post-wax care products
Educating clients about caring for their skin before and after their appointment is essential to ensuring an optimal experience. This isn’t only about better results – it’s also about reducing discomfort and irritation.
Advise clients to exfoliate lightly before their appointment to help prevent ingrown hairs, but tell them to avoid lotions or oils on the day of the wax. It might also help to tell them the ideal hair length (about 1/4 inch) going into a wax for the best results.
For post-wax aftercare, offer advice on how to soothe the skin and prevent irritation. Products like aloe vera gel or fragrance-free moisturizers are great for calming the skin. Gentle exfoliation and loose clothing for the next day or two can also help prevent ingrown hairs and rubbing.
Note: Offering aftercare products in your salon is a smart way to provide added value and increase revenue.
Conclusion
Bikini waxing is a high-demand service, but salons must offer more than a smooth result to stand out. Focus on top-quality products, excellent training, a hygienic environment, and client comfort. By providing a range of waxing styles, creating a welcoming atmosphere, and maintaining the highest standards, your salon can become a go-to destination for bikini waxing.
