The fitness industry underwent a massive change recently, with a growing emphasis on inclusivity and diversity. The term “activewear” no longer applies to one size or body type on the size chart, allowing women of all shapes and sizes to enjoy the style and benefits of the fashion category.
However, with a new niche comes a set of fresh requirements. For instance, plus-size women need more than aesthetics; they need comfort, functionality, and confidence. So, businesses hoping to tap into the rise of plus-size activewear must first satisfy these needs.
This article will discuss six activewear clothing items that can fit into the plus-size market, transforming the fitness experience of many women and supporting their bodies confidently.
Table of Contents
A look at the activewear market for plus-size women
6 activewear options plus-size women will love in 2025
Bottom line
A look at the activewear market for plus-size women
The plus-size activewear market has experienced explosive growth in recent years, fueled by a cultural movement toward greater body positivity and inclusivity. Recent research projects the global market for plus-size clothing, including activewear, to hit US $412.39 billion by 2030, up from US $323.24 billion in 2024, with a 4.1% compound annual growth rate (CAGR).
Industry analysts link this rising demand to a growing number of plus-size women engaging in fitness activities and the increasing recognition of the importance of comfortable, well-designed workout gear. In 2023, plus-size women accounted for 52.2% of total revenue and are expected to maintain this leading position throughout the forecast period. North America, particularly the United States, also led the way with a 43.97% market share in 2023.
6 activewear options plus-size women will love in 2025
1. Leggings & tights
Leggings have become a go-to style for any workout collection, and for plus-size women, finding the right pair can make all the difference in how comfortable and supported they feel. One style that always catches their eye is high-waisted leggings—they are favorites because they give extra support around the waist.
The best part is this extra support also helps with tummy control and creating a smooth, flattering fit. However, compression leggings are a worthy contender. They go even further by offering muscle support during high-impact exercises like running or lifting weights.
Unlike regular leggings, manufacturers make compression options from tough, squat-proof materials that let plus-size women move confidently and wide waistbands with strong seams to keep everything in place. Some styles even add side pockets, blending function with a bit of style.
Pro tip: The right pair of leggings and tights for plus-size women should have moisture-wicking fabric and good stretch. They are key for staying comfortable, especially during longer workouts.
2. Sports bras
A well-fitting sports bra can make or break a workout. That’s why plus-size women always seek the best option that provides balance and comfort. Thankfully, retailers can offer them two supportive options: compression and encapsulation sports bras.
Compression bras help hold the chest close to the body, limiting movement and making lower-impact activities like yoga or walking even more comfortable for plus-size women. On the other hand, encapsulation bras provide separate support for each breast with individual cups, which is perfect for higher-impact workouts like running or HIIT.
Another thing that matters for plus-size women is the details of this athletic wear. They want wider bands, adjustable straps, and shoulder padding—these extra features can make a huge difference in comfort and stability. Some high-impact styles may even have underwire for added lift, keeping movement as low as possible without sacrificing comfort.
3. Workout tops and T-shirts
When stocking tops and t-shirts for plus-size women, the key is finding the right balance between style, comfort, and coverage. One type that ticks all these requirements is loose-fitting tops. They provide freedom of movement and help prevent chafing during vigorous activity.
Some plus-size women also don’t mind fitted tops. After all, they offer more support and highlight curves more flatteringly. Another style worth considering is tops with strategically placed mesh panels or breathable fabric inserts—their designs ensure plus-size women stay cool during intense workouts.
Additionally, if the target consumers want more coverage, longline T-shirts and tanks will be more appealing. These tops fall below the waist, giving wearers extra coverage around the hips and midsection while maintaining a stylish, modern look. However, if they are more focused on functionality, they will prefer racerback designs and sleeveless tanks—these tops provide a full range of motion in the arms and shoulders.
4. Shorts
Shorts are an easy, comfortable go-to if it’s warm out or consumers want indoor workouts. Plus-size women often look for high-rise, mid-thigh styles that won’t ride up and help prevent uncomfortable chafing. They also love shorts with wide waistbands and anti-slip features—game-changers for those high-energy movements.
Most athletic shorts for plus-size women feature stretchy, moisture-wicking fabrics, offering flexibility and enough coverage to feel good during any workout. Whether it’s yoga, cycling, or hitting the gym, the right pair can make a big difference in comfort and performance.
5. Jackets and hoodies
Outdoor workouts require layers, and lightweight jackets or hoodies are perfect for staying warm without losing breathability. Retailers should focus on water-resistant jackets that are light enough to move freely in but tough enough to handle the weather. These jackets often come with adjustable features like drawstrings or zippers, letting them fit comfortably while flattering all body shapes.
Hoodies made from moisture-wicking materials are another great option, especially when the weather gets colder. Whether warming up before a workout or cooling down after a run, a cozy hoodie offers comfort and style. Lastly, consider adding zip-up jackets to the mix—they’re easy to throw on or take off mid-workout, which is a plus for many plus-size women.
6. Athleisure
The rise of athleisure (where style and function blend seamlessly) has made it much easier to go straight from a workout to running errands without changing outfits. However, plus-size women also want to tap into this style, and they love joggers and sweatpants, as they offer both comfort and flexibility while looking stylish.
These pants are great for low-impact workouts or just lounging. They often feature elastic waistbands, tapered legs, and breathable materials that keep things comfy. But athleisure is more than just bottoms.
The style also covers versatile tops that work as gym wear and everyday clothing. Whether it’s an oversized hoodie or a trendy crop top, this kind of activewear feels just as good as it looks, helping plus-size women feel confident no matter what they do during their day.
Bottom line
With the fitness world becoming more inclusive, plus-size women now have more workout clothes to choose from. The right gear isn’t just about supporting a workout—it can also boost confidence and improve performance. Finding pieces that fit this target market has never been easier.
Businesses can now stock leggings, sports bras, or athleisure staples in plus sizes to expand their offerings. It’s a great way to show they care about inclusivity and make a profit while at it. After all, the plus-size clothing market is huge and still growing, showing high demand from this demographic. So, don’t hesitate to add these pieces to your store’s “new products”—and offer free returns if possible in case they don’t fit.
