From Tailor Swift to Anne Hattaway, Sabrina Carpenter to Selena Gomez and other celebrities, wispy bangs have taken over first the US and then the whole world, establishing themselves as the hottest trend of 2024 regarding haircuts.
Wispy bangs can completely change (or even save) a hairstyle and give personality to any look; they suit all face shapes and are incredibly trendy.
For this reason, store owners and retailers should expect a spike in the demand for products and accessories related to this trend. In this article, you’ll find how to leverage it to grow your customer base, meet the high demand, and increase sales.
Table of Contents
What are wispy bangs, and why are they so popular
Leveraging the trend
1. Styling products
2. Trendy accessories
3. Wigs and extensions with wispy bangs
4. DIY bangs cutting kits
Final thoughts
What are wispy bangs, and why are they so popular
Wispy bangs are a light, fresh cut that is decidedly less sharp than traditional blunt bangs or full fringe, not as edgy as micro bangs, cooler than classic side bangs, and, in any case, shorter than curtain bangs.
That is the main reason behind their success: they feel trendy and new without being too out there. Everyone of any age can get these bangs and remain in their comfort zone, and they have become a go-to for those approaching this style for the first time.
To obtain breathtaking wispy curtain bangs, stylists start from the central part of the forehead, divide long hair into triangular sections, and cut the entire chunk. The secret is in the side locks, which must be thinned out through a clever play of empty and full spaces (but without exaggerating).
These bangs are easier to achieve on women with fine hair, they look great on langer foreheads and slightly oval face shapes and are the cherry on top with short hair like pixie or bob cuts. However, they are also quite versatile and flatter any type of face.
Leveraging the trend
For retailers, the popularity of wispy bangs represents a huge business opportunity because this trend is followed by a growing demand for styling products and accessories that are easy to integrate into one’s inventory.
1. Styling products
Some years ago, the same happened with the curly hair trend; now, it’s the wispy bangs driving what will appear on the shelves and carts of salons, hair stylists, and both online and physical stores.
Among the different types of bangs, these airy bangs are not what you would call “low-maintenance” and require special care to maintain their soft, natural look. Tools like straighteners for thinner hair, texturizing sprays, lightweight sprays, fixers, and mousses are essential to achieving the desired look and thus will be in high demand throughout 2025 and beyond.
2. Trendy accessories
With their sheer and lightweight appearance, wispy bangs match perfectly with hair accessories, allowing customers to personalize their look in many different ways. Headbands, for example, are ideal for keeping the rest of your hair in place without hiding the forehead, while decorative clips and claws can add a touch of glamour.
Soft elastic bands, such as satin or velvet, are also perfect for those who want to tie their hair into a ponytail and get the Dakota Johnson’s look.
By offering a varied and trendy selection, storeowners can increase the average order value and attract a younger, more detail-oriented customer base, like Millenials and Gen Z.
3. Wigs and extensions with wispy bangs
Wigs and extensions are a perfect solution for those who want to try the wispy bangs look without getting a permanent cut, especially if made of hyper-realistic human hair.
The market for hair extensions and wigs is booming: they’re devices used for medical and psychological support and a great way to try different hairstyles and colors before committing to just one.
This market is growing especially thanks to the popularity of social media content, where creators and influencers show how to change their look in just a few minutes using these products.
4. DIY bangs cutting kits
Over the last few years, after the COVID-19 pandemic, there has been a growing interest in DIY, from fashion to furniture and jewelry to even haircutting and styling.
At-home bangs cutting kits are gaining traction as a niche and becoming highly sought-after. These kits can include professional scissors, fine-tooth combs, sectioning clips, and step-by-step guides that help customers achieve an even cut. Some even feature a small manual or QR code to access video tutorials that enhance the customer experience and make these products more appealing.
Final thoughts
The wispy bangs phenomenon is more than a passing trend: it represents a revolution in styling that combines versatility, customization, and attention to detail. For retailers, the potential of this trend is not limited to beauty salons alone but extends to a vast and diversified market, from DIY to fashion accessories.
Integrating specific styling products, accessories, wigs, and DIY kits into your inventory is a winning strategy to respond to a constantly growing demand, attract new customers, and retain existing ones. Don’t miss this opportunity: being at the forefront of styling today means preparing for tomorrow’s success.
