The hair styling market is a hive of innovation. Every day, we see new products entering the scene. Some fly off the shelves in weeks, while others get no attention at all.
As self-care takes center stage, more people seem interested in refreshing their hair, regardless of age and gender. Trends like glossy, sleek hair and long waves with volumes are taking over. The hair styling market is booming with activity, and consumers are becoming more engaged than ever.
This article explores four next-gen hair styling products that retailers can use to improve their offerings and attract more buyers in 2025!
Table of Contents
Market overview
4 hair styling products to trend in 2025
1. Hybrid stylers: Perks for hair and planet
2. Dual action haircare: Style meets care
3. Effortless haircare: Overnight styling made easy
4. Scents blend with style: The future of haircare solutions
Conclusion
Market overview
The hair styling products market is expected to grow from USD 23.5 billion in 2023 to USD 39.9 billion by 2033, growing at a compound annual growth rate (CAGR) of 5.4%.
Social media platforms like Instagram, TikTok, and YouTube stir new ideas among millenials and Gen Zs. Influencers and celebrities flaunt new hairstyles, inspiring their fans to recreate these looks. As a result, there is an increased demand for haircare products featured in popular tutorials.
Innovative products that enhance hair health while serving the environment are of particular interest among younger groups. A 2024 survey by The Benchmarking Company reveals that 51% women prioritize haircare with health benefits. Meanwhile, 46% prefer products that could enhance natural texture of the hair.
Here is a quick breakdown of regional statistics:
- In 2023, Europe is expected to lead the hair care and styling markets with a 23.4% share.
- North America comes next with 21.4%, driven by a high standard of living and product innovation.
- Latin America holds 11.2% of the market.
- East and South Asia combined make up 34.3% of the total, fueled by the demand for organic products and essential oils.
- The Middle East and Africa are predicted to have a 9.7% share. Apparently, the market here is growing at a slower rate.
The numbers clearly illustrate how hair styling products will be all the rage this year!
4 hair styling products to trend in 2025
A wide acceptance of viral trends and a desire to look your best has initiated an unspoken competition among Gen Zs. Hair and skincare are the new definition of fashion, and people are adopting them at lightning speed.
Check out four product categories forecasted to dominate the hair styling segment this year!
1. Hybrid stylers: Perks for hair and planet
These products meet the dual demands of haircare and environmental responsibility. The volatile weather conditions demand frizz control and UV serums that fulfil their purpose without damaging the hair. Products tailored for all hair types, even curly and coily, should align with regional weather needs. The Indian brand Moxie Beauty sets a perfect example in this regard.
Sustainability is also driving formulation strategies. Consumers are attracted to eco-friendly solutions that avoid aerosols, silicones, and synthetic fragrances. This behavioral shift requires thorough research on the part of businesses. Brands like EBB and Highland Style Co show how upcycled ingredients can deliver outstanding results with minimal environmental impact.
Cultural heritage also affects product differentiation. The way Dubai-based Dinaïa’s Nourish Hair Oil fuses ancestral Arab wisdom with science is one such example. It uses natural ingredients like fig seed oil to combat frizz and heat damage. Addressing climate-specific concerns is an element that businesses shouldn’t ignore. Regions like Sub-Saharan Africa and South Asia call for co-creation with local stakeholders to honor traditions and ensure ethical sourcing.
2. Dual action haircare: Style meets care
Products that combine treatment and styling benefits are set to become popular this year. Formulas should address specific concerns like hair loss, dryness, or damage. People now know minoxidil, keratin, and rosemary can be a game changer for hair health. For textured hair, multifunctional leave-in stylers are becoming essential, as highlighted in the WGSN TrendCurve: What’s Next For Coily Haircare.
Hair mousse is also making a visible comeback. People want advanced formulas that not only hold the hair back but also repair and nourish hair. This is why partnerships with brands offering versatile, damage-free air styling tools can be valuable. Shark (US) reported a 251% sales increase in its hair dryers and stylers category during Q2 2024, signaling strong consumer interest.
Today’s busy consumers want safe on-the-go styling options. Google Trends reveals a 260% rise in searches for hair mascara wands, highlighting the popularity of compact styling formats. Products like Dae’s Taming Wand and Briogeo’s Style + Treat Sleek Stick Keychain combine convenience with treatment benefits. Packaging innovations, including SPF-infused mini formats and sticks inspired by men’s grooming products, add both function and flair.
3. Effortless haircare: Overnight styling made easy
Sleep beauty trends are revolutionizing the hair styling domain. Products designed for overnight haircare and effortless styling are an instant hit in the current market. The Harris Poll highlights that Gen Z is leading the sleep beauty market, favoring serums, styling sprays, and creams for damp hair. Brands like Curlsmith (US) are coming up with in-shower solutions and curl remedies that survive overnight restlessness.
The #HeatlessCurls trend is gaining traction, with TikTok’s #OvernightWaves showcasing its long-term appeal. Results may vary for each kind. However, product diversity allows consumers to choose according to their hair texture and type. The higher costs of some heatless curlers may deter some budget-conscious users. Note that each curler takes practice and other products (sometimes) to get the desired finish. For example, people with textured hair may need a serum or quick blow-dry to achieve defined curls.
Despite these challenges, the heatless hair curler market is growing, with its value projected to increase from USD 160.2 million in 2023 to nearly USD 229.96 million by 2030, at a CAGR of 5.3% (Allied Market Research).
Shiny hair is now a top priority for consumers worldwide, according to WGSN research for TRESemmé. In response, brands are launching a wave of shine-boosting product lines to meet the demand. They are introducing organic formulas to meet the growing demand for clean, sustainable products. Lightweight, non-sticky, and long-lasting hair gels are gaining popularity, especially those tailored for specific needs like frizz control or color protection.
4. Scents blend with style: The future of haircare solutions
Recently, more people are falling for fragrance-infused hair styling products. Hair perfumes are the hottest trend, with a 22% increase in search interest. They carry spa-like scents as well as functional benefits. Korean brand NONFICTION leads the trend with its Hair Serum Mist, featuring damask rose oil that hydrates and adds shine to weather-dulled hair.
Affordable luxury is also in focus. Consumers are balancing their love for premium scents with budget-friendly options. Hair perfumes, like Maison Francis Kurkdjian’s Scented Hair Mist, offer an accessible alternative to traditional fragrances without compromising quality.
Perfumed hair wax sticks are ruling some hair care charts. The purpose of this stick is to smooth the frizz and flyaway around hair and neckline to keep users looking neat all day. One thus seems lively and youthful throughout the day. The sticks are designed to work as “lipsticks for hair.” Its innovative tube-like applicator makes it easy for beauty consumers who want to look on point without using messy products.
To sum up, hair wax sticks, mists, and dry shampoos with a pleasant smell don’t ask for too much effort. The styling that results is quite impressive, and one doesn’t have to shower to get the looks they want.
Conclusion
At this point, it is quite evident that the hair styling segment is highly dynamic. Trends come and go every few months. Retailers and wholesalers must stay in the loop to determine what’s in and out. Doing one’s research will enable you to meet consumers’ demands and succeed despite the neck-to-neck competition. On top of this, monitoring trends on platforms like Alibaba.com will help you stay ahead of what’s trending and ensure better sales in 2025.
