The verdict is out: There’s something irresistible about lip oils. They have already attracted 301,000 searches per month in 2025, up 10% from 2024’s average of 246,000 searches.
Whether it’s their effortless glide or combination of hydration and glam, one thing is clear – lip oils are here to stay.
For retailers, therefore, the question is how to stock the best varieties for your customers. In this blog, we’ll cover exactly that, walking you through nine of the top types and what makes each special.
Table of Contents
9 types of lip oils to consider selling in 2025
1. Hydrating lip oils
2. Shimmery or glossy lip oils
3. Scented and flavored lip oils
4. Vegan and organic lip oils
5. SPF-infused lip oils
6. Luxury lip oils
7. Tinted lip oils
8. Treatment lip oils
9. Plumping lip oils
What are the most important ingredients in lip oils?
Wrapping up
9 types of lip oils to consider selling in 2025
1. Hydrating lip oils
Dry lips affect nearly all of us, and can strike at any time during the year, not just in winter. That’s why hydrating lip oils are a staple in many people’s beauty regime. Packed with nourishing ingredients like coconut oil, argan oil, and hyaluronic acid, these oils penetrate the skin and leave lips soft and smooth.
For many, it’s the resulting texture that wins consumers over. Unlike balms, which can feel heavy, hydrating lip oils are lightweight and silky, making them the perfect option for consumers looking to repair or maintain healthy lips.
2. Shimmery or glossy lip oils
Shimmery lip oils might be the most fun consumers can have with a lip product. They’re playful, eye-catching, and provide a little nostalgic look. Think subtle gold flecks or soft pink iridescence that catches the light. Although customers will love these for special occasions, they work just as well in casual settings.
Even better, they’re deeply hydrating, so they nourish the lips while adding sparkle. All in all, shimmery or glossy lip oils are perfect for businesses to sell during holiday promotions or to add extra pizzazz to their inventories.
3. Scented and flavored lip oils
Remember the lipglosses from the ’90s that smelled like candy? Flavored and scented lip oils are like the grown-up version. Whether it’s mango, vanilla, or peppermint, these oils turn a simple swipe into a sensory experience.
Younger customers especially love these, but who wouldn’t smile when their lip product smells amazing? These are fantastic as stocking stuffers or as impulse buys, adding a touch of fun to any display.
4. Vegan and organic lip oils
People increasingly care about the ethics behind their products. Vegan and organic lip oils cater to that mindset. Made with sustainably sourced ingredients and free of animal by-products, these oils are kind to the planet and the lips.
Highlighting certifications like USDA Organic or cruelty-free logos can make a big difference in sales, showing customers that businesses are attuned with modern consumer priorities.
5. SPF-infused lip oils
Many people forget that their lips need sun protection, too. SPF-infused lip oils solve that problem while keeping things stylish. Whether applied during a day at the beach or just for running errands under the sun, these products offer UV defense with bonus hydration. They also pair perfectly with other sun-care items, making them a natural upsell and an easy way to encourage healthy habits.
6. Luxury lip oils
Some customers want the luxury experience when it comes to their lip care. Luxury lip oils offer exactly that via sleek packaging, luxurious ingredients like squalane or rosehip oil, and a texture that feels amazing. These products are functional and indulgent, making them perfect for gifting or as a personal treat, as well as a standout addition to any high-end display.
7. Tinted lip oils
On some mornings, people simply don’t have the time to apply lipstick before heading out the door. That’s where tinted lip oils shine the most: one swipe of this product moisturizes and adds color to any look.
The appeal of tinted lip oils is simple – they’re low maintenance but high impact, making them an effortless way to elevate an everyday routine. Shades like soft pinks and warm corals are universal favorites, but don’t forget deeper berries and reds for those who like a little more drama.
8. Treatment lip oils
Treatment lip oils focus more on results than style. While hydrating the lips, they can help treat fine lines, uneven pigmentation, and other specific concerns via active ingredients like peptides or vitamin C. Position these lip oils near other skincare products to catch the eye of serious beauty enthusiasts. While they’re still a rather niche product, they’re also a game-changer and are only likely to grow in popularity.
9. Plumping lip oils
Who doesn’t want fuller lips? Plumping lip oils give a little volume boost without the needles or discomfort. These lip oils achieve this effect by using ingredients like peppermint or cinnamon oil to create a tingling sensation, giving lips a natural flush that makes them feel and look fuller.
They can also hydrate, too, helping customers achieve the look and feel they want. Although the effect is temporary, it’s enough to maintain healthy, hydrated, and smooth lips.
What are the most important ingredients in lip oils?
While hyaluronic acid – which helps to make lips smoother and fuller – is one of the more powerful ingredients in lip oils, it’s not the only one worth mentioning. Other ingredients offer comparable benefits; here are four notable ones:
- Honey: More nourishing than hyaluronic acid, honey features antibacterial properties to help keep lips hydrated
- Rosehip oil: Offers essential fatty oils and antioxidants, which make a great combo with hyaluronic acid. Even better, lip oils featuring rosehip oil can help with lip repair and protect against environmental factors.
- Jojoba oil: Similar to oils the lips naturally produce, jojoba oil helps to deeply hydrate lips without clogging pores
- Avocado oil: Thanks to its rich vitamins and fatty acids, avocado oil is great for moisturizing and soothing lips
Wrapping up
Lip oils aren’t going anywhere soon, especially given that there’s a product for everyone, from everyday essentials to indulgent luxuries. The key here is variety. Retailers should stock a thoughtful mix of lip oils so that customers keep returning for more. Whether businesses are looking to cater to a budget-friendly, luxury, or niche audience, picking a mixture of the lip oils listed above will put you in good stead to meet customers’ needs.
