Bronzing drops are already incredibly popular and trending on TikTok. But now that we are heading toward winter, it’s likely that even more consumers will look toward this beauty trend to achieve the sun-kissed look they are coveting.
If you haven’t already heard of bronzing drops, that’s okay. Here, we will talk about what they are, how they differ from self-tanning and why they’re so popular. So read for everything you need to know about bronzing drops.
Table of Contents
What are bronzing drops
The market for bronzing drops
Bronzing drops vs. self-tanner
Why are bronzing drops so popular
Bronzing drops to add to your inventory for 2024
The bottom line
What are bronzing drops
Bronzing drops, also known as bronzi drops, are a versatile liquid makeup product designed to impart a radiant, sun-kissed glow to the skin. Packaged in convenient dropper bottles, they contain highly concentrated bronzing formulas that can be seamlessly integrated into a beauty routine.
These versatile bronzing drops serve a multitude of purposes, including:
- Achieving a sun-kissed complexion: The primary intent of bronzing drops is to infuse the skin with a warm, bronzed or tanned appearance. They can either enhance a natural tan or lend a sunlit radiance to your complexion, evoking the notion of basking in the sun.
- Personalized application: Bronzing drops offer exceptional flexibility, as they can be mixed with various beauty products such as foundation, moisturizer, primer, or body lotion. This blending capability allows the consumer to customize the level of bronzing to suit their preferences.
- Contouring and highlighting: Some bronzing drops are available in slightly deeper or more intense shades, making them suitable for contouring and adding depth to facial features.
- Illuminating luminosity: Certain bronzing drops contain a subtle shimmer or luminous quality, making them perfect for infusing skin with a radiant and dewy effect. This imparts a glowing, ethereal appearance that’s highly sought after.
- Body bronzing: Bronzi drops extend beyond facial use, allowing the consumer to apply them to other body parts, such as the shoulders, neckline, or legs, enhancing these areas with a coveted bronzed glow.
The market for bronzing drops
While consumers are still seeking a sun-kissed look, they have become more aware of the harmful effects of the sun. They are avoiding using tanning beds, which has increased the need for tanning and bronzing products.
The global self-tanning products market is projected to grow from USD 1.10 billion in 2023 to USD 1.70 billion by 2030, at a compound annual growth rate (CAGR) of 6.45% during the forecast period. Meanwhile, interest in bronzing drops grew 1901% over the past year, putting it at a current volume of 46,000 searches per month as of last month.
Bronzing drops vs. self-tanner
Bronzing drops and self-tanning products share the common goal of giving the skin a sun-kissed or bronzed appearance, but they achieve this in different ways and have some distinct differences:
| Bronzing drops | Self-tanning products | |
| Application method | Liquid makeup products applied directly to the skin or mixed with other beauty products like foundation, moisturizer, or body lotion. | Self-tanning products, including creams, lotions, sprays, and mousse, contain ingredients like DHA (dihydroxyacetone) that react with the skin’s surface to create a tan that develops over time. |
| Color development | Instant bronzed effect that can be easily removed with regular cleansing, making them a temporary solution for a sun-kissed look. | Create a gradual tan that develops over several hours and may last for days. They require proper preparation and application to avoid streaking or uneven results. |
| Customization | Bronzing drops are versatile and can be customized to your desired level of bronzing by adjusting the amount you use or mixing them with other beauty products. They offer flexibility for both subtle and more intense effects. | Limited customization options in terms of color intensity, as the reaction with the skin’s chemistry will determine the final color. |
Why are bronzing drops so popular
The popularity of bronzing drops can be attributed to their unique ability to effortlessly create a sun-kissed look all year round. Their adaptability and illuminating properties make them a favored choice for those seeking a bronzed, radiant complexion without sun exposure.
That being said, social media has had a significant impact on the popularity of bronzing drops, with the #BronzingDrops hashtag on TikTok having over 436 million views. The Drunk Elephant Bronzing drops were one of the first bronzi drops to go viral on TikTok, with many videos reviewing these products and getting 3+ million views.
Bronzing drops to add to your inventory for 2024
Let’s look at some other great bronzing products on the market:
These bronzing glow drops enhance and illuminate the skin as they are enriched with vitamin C. They are perfect to add to a daily moisturizer for additional hydration and a bronzing glow.
These golden daze bronzing drops add a beautiful glow while also nourishing the skin with squalane, sunflower seed oil, jojoba oil and vitamin E. The added benefit of these bronzing drops is that they come in different levels of intensity from light to ultra dark.
There are even bronzing drops specially formulated for sensitive post-shave skin. When marketing your beauty products, don’t forget to think about products that will appeal to men. Bronzing drops are easy to use and help men achieve an even skin tone and bronzing glow without tanning.
The bottom line
In this era of sunless tanning and year-round radiance, bronzing drops have firmly established themselves as a beauty essential, offering a radiant and sun-kissed look at your fingertips. Whether you’re a beauty business or an individual seeking a luminous, bronzed glow, the world of bronzing drops is beckoning you to embrace a sun-kissed future, no matter the season.
