It can be said with near-certainty that almost no likes balding. Unfortunately, hairloss is becoming an increasingly common issue, and many of those who suffer from it immediately consider ways to cover it up. Nowadays, options to do so include hats, wigs, scalp tattoos, and other means to cover up and hide problem areas.
What many don’t know is that another, sometimes more effective solution exists: hair loss concealers. This range of innovative products is designed to provide a natural-looking cover for hair loss, and it’s a technology that’s growing fast. In this article, we’ll guide businesses as to how best to source concealers in 2024.
Table of Contents
An overview of the hair loss treatment market
What are hair loss concealers, and what are their benefits?
What retailers should consider before adding hair loss concealers to their inventories
3 hair concealer trends in 2024
Summary
An overview of the hair loss treatment market
According to Mordor Intelligence, the hair loss treatment market is worth an estimated USD 2.05 billion in 2024, with experts predicting it will reach USD 3.03 billion by 2029 at an 8.08% CAGR. With hair loss becoming more common, there is a higher demand for treatment options, boosting the market’s growth.
The Asia Pacific region is currently the most lucrative place for hair loss treatment products and is forecast to remain dominant over the forecast period until 2029.
What are hair loss concealers, and what are their benefits?
As their name implies, hair loss concealers are products capable of hiding thinning hair and bald spots. However, not all hair loss concealers are created equal, with many varying in ingredients and effectiveness.
The main draw of hair concealers is their quick action, instantly covering up bald areas and giving consumers the confidence they can’t get immediately from medication. Even better, hair loss concealers are affordable and user-friendly – consumers can use straight out of the box.
Since they wash off, hair loss concealers are ideal for consumers who are still deciding how to deal with their hair loss. They also come in handy for people who just want a fuller hair effect.
What retailers should consider before adding hair loss concealers to their inventories
1. Type
As mentioned above, hair loss concealers come in many types, which experts often classify into three categories: fiber, powder, and liquid concealers. Let’s take a closer look at each option.
Fiber concealers
These concealers are popular for their impressive effects. They use chemically derived or natural fibers to give thinning hair a thicker look. Usually, they’re made from keratin, cotton, natural human hair, or wool.
What is particularly cool about fiber concealers is that they stick to the surrounding hair and scalp via static electricity. This is completely safe, and if applied correctly, these concealers can resist water, wind, and other environmental conditions. Consumers can also use hairspray to secure them further.
Liquid concealers
Most liquid concealers come in spray form – though there are also cream and gel options – which consumers can apply like any other hair product. Typically, liquid concealers use dyes and other chemicals to create temporary stains. These can easily match the color of the surrounding area and cover bald spots.
Powder concealers
These products look more like makeup and are applied using sponges and brushes. Powder concealers are excellent at hiding thin hairs and bare scalps. However, they look less natural than fiber concealers.
2. Consumer’s hair type and color
To ensure that your customers get the best results from concealers, match the product with the user’s hair type. Different hair types (fine, thick, curly, and straight) require different products and applications, meaning what works well for one type may not for another. Review the table below for more information:
| Hair type | Hair concealer type |
| Fine hair | – Fibers are the most popular options for fine hair, adding instant volume and thickness without weighing the remaining hair down – Light powders can also cover bald spots without creating a heavy or artificial look |
| Thick hair | – Pastes or creams will offer better coverage and staying power on thicker hair – Fibers can still work for added volume and texture, but users may require a slightly heavier application |
| Curly hair | – Creams or pastes will adhere better to curly hair and provide good coverage – Offer water-resistant options for those who experience frizz or humidity |
| Straight hair | – Powders or fibers can work well for straight hair, providing a natural-looking finish – Sprays are a more convenient option, especially for quick touch-ups |
Also, don’t forget to match products with the consumer’s hair color. Offering seamless options is essential for a natural look, preventing results that could leave consumers dissatisfied.
3. Severity of hair loss
Considering the severity of a person’s hair loss is equally essential as hair type and color when selecting hair concealers. For example, consumers with mild thinning may only need lighter products, while those with advanced hair loss should opt for thicker, more opaque concealers. More importantly, some products are simply better for specific hair loss severities. While fibers may be the go-to for mild thinning, scalp concealers may be the better choice for advanced hair loss.
4. Ease of application and removal
Consumers want to cover their hair loss, not battle with product application. Hence, businesses must stock hair-loss concealers that are easy to apply and remove, ensuring a more convenient process. While it can depend on skill level (consumers with more experience will of course find application easier overall), there are some general rules for how easy or difficult certain concealer types are to apply and remove:
| Concealer type | Ease of application | Ease of removal |
| Fibers | Generally easy to apply. Consumers only need to apply to thinning areas. | Also easy to remove, as they can be removed with shampoo |
| Cream | Can be more challenging because they require precision | Typically require shampoo and conditioner for complete removal |
| Spray | Easy to apply evenly | Easy to remove with shampoo |
| Gel | Can be tricky to apply evenly | May need additional cleansing or specific removal products |
| Powder | Relatively easy to apply | Usually easy to remove with shampoo |
3 hair concealer trends worth noting in 2024
1. Natural and subtle looks
Consumers seek concealers that blend seamlessly with their natural hair to create a more authentic look. Thankfully, many brands have responded by creating concealers that consumers can easily adjust for different coverage levels, allowing them to customize looks to their preferences.
2. Ingredient focus
There’s a growing interest in concealers that hide hair loss and promote scalp health. So ingredients like biotin, caffeine, and other nourishing substances are becoming more common. Additionally, more consumers opt for concealers with natural and organic ingredients, aligning with clean beauty trends.
3. Innovative application methods
Manufacturers continue to experiment with various application methods to further simplify the application process (think of aerosol sprays, brush-on formulas, and even specialized applications). There’s also a growing demand for concealers that withstand specific weather conditions and activities.
Summary
Hair loss concealers are the proven savior of many people suffering from premature hair loss. It’s therefore no surprise that even though they are a niche product, they generate significant interest from consumers.
Concealers can help to reduce the appearance of hair thinning and bald spots while also being affordable, easy to use, and commitment-free. However, these products are not always the be-all and end-all solution, with many consumers looking for more permanent fixes down the road.
So, while using concealers won’t magically fix hair loss, they can at least go some way to a temporary fix and boost confidence in the short term. For a huge range of hair loss-related products and technologies, visit Alibaba.com.
