Some people think AI only exists in sci-fi movies where robots take over the world. Others know that artificial intelligence is far from fiction, while some even use AI tools for marketing as an integral part of their job. These new technologies are constantly evolving, making the lives of many professionals easier, speeding up their work, and giving them precious ideas.
AI for marketing is real and can be used to create content, build audiences, stay in touch with followers and subscribers, and ultimately drive sales of products and services online and offline. When processes are optimized and made faster by technology, businesses can achieve better results, while ‘humans’ have more time for critical thinking, data analysis, and long-term planning.
In this article, you will learn the best practices for using AI in marketing to skyrocket your company’s success in 2025.
Table of Contents
What is AI
AI tools for marketing
Final thoughts
What is AI
Before exploring its possibilities, let’s clarify what AI is and why knowing how to use it for work and life is essential.
Artificial intelligence (AI) is a group of technologies that simulate human intelligence processes by creating and applying algorithms integrated into a dynamic computing environment. In other words, AI is the science of making computers that can think and act like humans.
AI is created, constantly trained, and managed by humans using computing systems, large amounts of data, and advanced algorithms. In the modern era, the term artificial intelligence was coined in 1956, leading to machine learning, deep learning, predictive analytics, and prescriptive analytics. From then on, AI for marketing and other areas has evolved incredibly, providing us with many tools.
AI tools for marketing
Many digital specialists still look at this technology as a dangerous competitor, but AI will not soon be able to replace humans (if it ever happens). Today and in the coming years, the most profitable strategy for marketers is to work together with artificial intelligence and leverage its benefits.
Artificial intelligence can help marketers with many tasks, from the simplest to the most complex. Over the last few years, many big corporations and small businesses have implemented AI for marketing in number of creative ways.
Achieve a faster workflow
You can think of AI for marketing as a fast and qualified employee who does not need time to rest and recover, an assistant working in your team 24/7 who can instantly analyze vast amounts of information, make decisions, and complete tasks without getting tired.
AI tools for marketing can analyze data and make decisions much faster than humans do and help companies respond quickly to changes in the market or trends. That makes them an excellent help for performing routine tasks, such as:
- Data analysis: AI can quickly examine large amounts of data to identify common trends and patterns by scanning huge documents in minutes.
- Managing advertising campaigns: AI can automatically optimize campaigns based on performance, target audiences, and many other factors.
- Email marketing: Tools like MailChimp and GetResponse use AI to send emails to many users and, most interestingly, personalize the letter’s contents for each target audience group.
- Communication with clients: Thanks to chatbots and virtual assistants, companies can free some employees from communicating with users.
- Customer behavior prediction: Artificial intelligence can predict your audience’s future actions based on previously studied data, allowing you to adapt your strategies and proposals.
- SEO and content marketing: Technology easily automates keyword research, content creation and optimization, and report generation — not only in social media (Sprout Social) but also on websites (SurferSEO).
In addition, artificial intelligence tools such as ChatGPT are great for generating content, blog posts, analyzing competitors, and finding the necessary information.
Create beautiful art with Generative AI for marketing
Generative artificial intelligence also allows users to create unique visual content starting from a prompt, i.e., a precise written command, which results in the production of images, videos, texts, music, and so on.
Generative AI opens the doors to numerous opportunities. It is helpful in both the private and professional fields and is widely used to create content to be published on social networks such as Instagram, X, and even YouTube.
DALL-E is one of the most well-known generative artificial intelligence programs. It is developed by OpenAI, the same company founded by Elon Musk that gave life to ChatGPT. DALL-E can create any image, from a textual input to a portrait to a panorama.
However, the most revolutionary generative AI tool for marketing is Midjourney, which provides its users with high-quality results that look like real shots. It could be better because it still needs help generating overly complicated objects. However, it is among the most interesting in the generative AI panorama.
Finally, Invideo AI is a service that can create videos with voiceovers in many languages, starting with a prompt and some scripts. This helpful service uses videos from online catalogs to correspond to the speaker’s words.
Explore new opportunities
AI can not only simplify the work routine of marketers worldwide but also give them new opportunities and help them achieve results they couldn’t have achieved alone.
For example, one of the most exciting developments in artificial intelligence is natural language processing (NLP), which aims to help businesses create a more attractive customer experience for their users through the ability of a computer program to understand human language as it’s spoken and written.
Some programs use deep algorithms to analyze user behavior and issue relevant recommendations to users and companies.
Netflix is an excellent example of a company that uses artificial intelligence to improve the customer experience. Recently, the service announced that it uses AI to personalize recommendations — users see only those movies, series, and shows they are most likely to like in their feed, skyrocketing the screen time for the company. Of course, this couldn’t have been possible without artificial intelligence.
Travel and hospitality companies, OTAs, and airlines leverage AI to power their dynamic pricing algorithms, which show different prices and rates depending on the user’s search data, like time, day of the week, location, etc. That translates into much higher profits for those organizations that invest in AI tools to gain a deep understanding of their target audience.
However, it’s important to note that AI is not only a tool to boost revenue. Artificial intelligence can also be used to analyze data from surveys and test results in seconds, thus making for faster pooling and analysis processes. Marketing teams can focus on what’s important and leave the most time-consuming tasks to computers.
These are only a few of the new opportunities that AI opens to marketing experts. But, it’s crucial to ensure that AI is used ethically and responsibly, especially regarding data privacy and customer trust.
Final thoughts
In conclusion, artificial intelligence represents one of the most revolutionary innovations of our time, with extraordinary potential for marketers. AI for marketing transforms how people can promote their brands, products, and services online and offline.
In the future, AI marketing tools have the potential to become even more accurate and work together with humans to create marketing campaigns based on data that only machines can gather and analyze.
