People suffering from neck pain know how much this discomfort can affect their quality of life. Cervical neck pain can last for days or weeks and can be very difficult to combat, especially in today’s era, when many people spend several hours at the computer or lead a sedentary lifestyle.
Rest plays a fundamental role in contrasting neck pain, and consumers suffering from this condition are often ready to invest in a high-quality mattress and a cervical neck pillow, as they can make a difference.
In this article, you’ll learn why many potential customers are looking to buy a cervical support pillow and what you need to know to leverage the high demand and drive sales to your store.
Table of Contents
Consumers with cervical neck pain
All about the cervical neck pillow
Height and softness
The importance of material
Sleeping position
Final thoughts
Consumers with cervical neck pain
According to a study by the Institute of Health Metrics and Evaluation published in February 2024, the number of people suffering from neck aches globally has been growing. If in 2020, neck pain affected 203 million people globally, by 2050, the estimated global number of neck pain cases will likely be around 269 million, an increase of 32.5%.
Of course, this is due to a sedentary lifestyle, lack of exercise, stress, tension, much time spent working at the computer or looking at a smartphone, and other causes, but it’s also about genetics and age. In the study, females had a higher age-standardized prevalence rate than males, with the prevalence peaking between 45 and 74 years in both sexes.
In particular, cervical pain is a widespread and persistent pain localized in the first seven vertebrae (the so-called cervical spine), which also affects the muscles and tissues. When the spine assumes and holds an unnatural position, the structure of the vertebrae is altered, and neck pain is the first symptom of this alteration. Stress and poor sleep quality can aggravate the problem.
The first step to combat cervical neck pain is to pay attention to posture during the day and keep the spine in the correct position at night. This is why the right pillow helps improve the quality of life of all those who suffer from neck pain and have not yet found a solution to the problem.
All about the cervical neck pillow
A cervical neck pillow is an orthopedic pillow with a particular shape that helps people relax their head, neck, and shoulder muscles during sleep, respecting the physiological curves of the spine.
Unlike traditional pillows, cervical pillows have a wave shape, with a hollow central part where the head can rest and slightly raised extremities, which allow the user to assume a natural position and educate the spine to maintain the correct posture even during the day.
Height and softness
Although a neck support pillow always resembles a wave, they are not all the same. Differences can concern, for example, the height and depth of the concave part, as well as its inclination and softness.
A cervical neck pillow should never be too high or too low to relieve neck pain and make clients happy. The user’s shoulders must be perfectly supported on the right mattress.
Selling too rigid or soft pillows should also be avoided, so it’s always good when clients can try one before purchasing the one that best suits their specific body shape.
The importance of material
The most used materials for neck pillows are memory foam and latex. Memory foam pillows feature low resilience, reducing the counterthrust and, therefore, the ability to adapt to the neck and head shape. The pressure of the head is consequently distributed evenly, thus ensuring ideal comfort and softness.
Latex neck pillows have an internal honeycomb structure, which guarantees excellent elasticity. Even with this type of pillow, the head and neck assume an optimal neutral position. Unlike memory foam pillows, latex pillows may be a little more rigid but equally comfortable. They are also hypoallergenic and antibacterial.
Natural materials should always be preferred for pillow covers: even if they are more expensive than synthetic ones, they are breathable, practical, and last longer.
Sleeping position
The perfect pillow doesn’t exist because some fundamental characteristics depend on personal preferences, mainly the client’s sleeping position: on the side, back, or stomach.
For back sleepers, the pillow’s height is fundamental: if the cervical neck pillow is too low, it will force the cervical spine into the extension to compensate for the dorsal kyphosis, creating upper back pain, stiffness, and a sure neck. A pillow that is too high would keep the head bent forward for many hours, placing extreme stress on the entire neural system.
The best pillow for side sleepers is a higher cervical pillow that fills the space between the ear and the base of the shoulder and avoids inducing lateral flexion of the neck.
Back sleepers can limit the damage from their wrong sleeping position by choosing a pillow that is not too high. Otherwise, in addition to the extreme rotation, they would add a forced extension, which, over time, could cause significant neuromusculoskeletal discomfort.
Final thoughts
In a world increasingly aware of the importance of sleep for general health, offering innovative solutions such as cervical neck pillows represents a unique opportunity to improve customer well-being and increase sales.
Investing in high-quality products that meet specific needs, such as neck pillows, means meeting market demands and improving people’s quality of life.
