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Ciara Cristo of Alibaba.com Explains How New Services Like Alibaba Guaranteed Can Drive Your Business Outcomes

Get ready to learn how to drive your business outcomes by leveraging Alibaba.com’s special services and tools. This special episode of B2B Breakthrough follows a Q&A format between your host, Sharon Gai, and Ciara Cristo from Alibaba.com. They discuss best practices for sourcing, finding the right supplier for your needs, and Alibaba Guaranteed, a new service which protects your purchase for delivery and quality parameters. 

The conversation begins with Ciara sharing her fascinating trip to China, where she had the incredible opportunity to visit the Alibaba campus in Hangzhou. Immersed in a sea of cutting-edge projects and vibrant connections, Ciara recounts her firsthand experiences and the remarkable work her colleagues are doing.

Table of Contents
How to find the right suppliers on Alibaba.com efficiently
Launching Alibaba Guaranteed
Best sourcing practices before contacting suppliers
Personalization and avatars at Alibaba.com
Insights from the White Label Expo
Conclusion

How to find the right suppliers on Alibaba.com efficiently

Ciara highlights the challenge of selecting suppliers among the thousands of listed suppliers for each product category. She introduces Alibaba’s AI tool called Smart RFQ (Request for Quotation) to streamline the process. It allows users to send requests to multiple suppliers and receive up to 15 responses within six hours, reducing overwhelming search results to a manageable number. Users can specify their product requirements, allowing the tool to filter out unsuitable options. This resource simplifies the supplier selection process, offering a convenient starting point while retaining the options for further exploration.

Launching Alibaba Guaranteed

Ciara highlights the benefits of using Alibaba Guaranteed, a service that introduces a simplified e-commerce method, allowing buyers to effortlessly acquire various products without the necessity of negotiating with suppliers. This represents a transition towards a transparent and convenient shopping experience, ensuring each transaction is seamless and safe. This service embodies worry-free shopping by providing fixed prices, including shipping, assured delivery within specified timelines, and a robust money-back guarantee for any order discrepancies. Your payment is held in an escrow account by Alibaba and only released to the supplier once you are satisfied with the delivery and quality.

Best sourcing practices before contacting suppliers

Ciara emphasizes the importance of preparation and transparency when dealing with suppliers for product procurement. She suggests coming to the table with all the necessary information to establish clear product requirements and quantities. Negotiation involves flexibility and knowing where to compromise while maintaining firm business requirements. Being open to learning about the supplier’s capabilities can lead to unexpected opportunities. Utilizing tools like live translation features reduces language barriers, enabling better rapport building. Ultimately, being genuine and receptive in conversations is key to successful procurement practices.

Personalization and avatars at Alibaba.com

Sharon discusses the trend of personalization in customer journeys, drawing inspiration from platforms like Taobao known for effective algorithms. Large retailers seek to replicate such personalization in their mobile apps, aiming to replace human-controlled homepages with machine-driven algorithms. Another emerging trend is the use of AI-generated avatars for influencer marketing, exemplified by Brazilian influencer Lil Mia. Brands are considering utilizing AI avatars to represent influencers, streamlining content creation and fostering engagement. These developments signify a shift towards AI-driven personalization in marketing strategies.

Insights from the White Label Expo

Ciara shares her experiences and insights from the White Label conference, a gathering of product-based businesses dedicated to creating innovative products for entrepreneurs. Divided into three stages, the conference featured an impressive lineup of speakers who delved into topics ranging from AI to software, providing attendees with actionable strategies to break into the market.

Ciara highlights that the suppliers and product manufacturers who attended the conference were primarily from North America and Europe, with a product focus on the supplement and beauty industries. She reveals the exciting new formats and approaches being experimented with in the supplement industry.

Conclusion

Through innovation, collaboration, and the embrace of new technologies, e-commerce sellers have the opportunity to thrive in this ever-evolving landscape. Ciara and Sharon’s insights serve as a beacon of inspiration for entrepreneurs and industry professionals alike, guiding them towards a future where e-commerce revolutionizes the way we shop, connect, and do business. So buckle up and get ready to be amazed by the world of changes at Alibaba.com.

The possibilities are endless, and the future is bright. Let’s embrace this exciting journey together!

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