Claw clips are back in a big way, and honestly, who doesn’t love them? They’re practical, stylish, and super convenient for on-the-go hair control.
This trend is also more than just a ’90s revival—claw clips are here to stay, evolving into something more versatile than their basic ancestors. The stats don’t lie: Google data shows that claw clips have been trending throughout 2024, garnering an average of 135,000 searches monthly since the first half of the year. That doesn’t look like it will change in 2025, so retailers should aim to stock a variety of clips to elevate their accessory game.
To help businesses navigate this trend, here are seven must-have claw clips that are likely to fly off shelves.
Table of Contents
An overview of the hair accessories market
Claw clips: 7 types worth considering in 2025
Conclusion
An overview of the hair accessories market
According to Grand View Research, the global hair accessories (including claw clips) market will grow to USD 31.6 billion by 2028, expanding at at a 7.7% CAGR, and attributing this growth to increasing demand for fashionable and practical products.
Additionally, Asia Pacific dominated the hair accessories market with a 38.3% revenue share. Experts attribute this dominance to the rising population of working women, especially in the fashion industry.
Claw clips: 7 types worth considering in 2025
1. Plastic claw clips
What better place to start than with a classic? Plastic claw clips are what many people think when they hear “claw clip,” the ones that people throw into their gym bag or purse, or keep handy on their desk at work.
Plastic claw clips come in a rainbow of finishes (shiny, matte, or see-through) and colors. Whether customers want something neutral to match their office attire or a bold pop of color to make a statement, these clips have them covered. For this reason, these clips are more than nostalgia bait – their practicality means that you can never have too many of them.
Retail tip: Why not offer a set of classic clips in different colors? Bundling them gives shoppers more bang for their buck and is a great way to entice last-minute impulse buys.
2. Metal claw clips
For consumers looking for something with a little more sophistication, there’s metal claw clips. Their clean, polished look takes the wearer’s hair game to a new level.
With finishes like gold, silver, or rose gold, these clips are perfect for anyone who wants to step up their style for a day at the office or a night out. They also come in various shapes, from minimalist geometric designs to more elaborate patterns. For that reason, metal claw clips are the perfect balance of fashion and function.
Retail tip: Display these alongside more upscale clothing or accessories. These clips pair perfectly with a polished look; customers will appreciate their versatility.
3. Oversized claw clips
For customers with thick, curly, or extra-long hair, oversized claw clips will be their new best friend. As well as holding hair in place, they can also be used as statement pieces.
Oversized claw clips come in big, bold designs that add incredible style to any hairdo while offering a secure, all-day hold. In all, they’re comfortable, secure, and stylish – a total win-win.
Retail tip: Position these clips as a practical solution for those with thicker hair. If retailers show how well they work, especially for textured hair, they’ll fly off the shelves.
4. Mini claw clips
Mini claw clips are tiny, adorable, and full of potential, as well as perfect for half-up styles or securing small sections of hair. They’re also playful and versatile; customers can mix and match them for fun, creative looks.
They will also appeal to anyone who loves adding a bit of flair to their hair without going all out. Mini claw clips are especially popular with younger crowds, but they’re a hit with anyone who loves experimenting with their hairstyle.
Retail tip: Sell mini clips in multipacks in different colors or patterns. Customers love options, and mini clips are easy to lose, so they’ll appreciate having a backup (or three).
5. Embellished claw clips
Embellished claw clips are the go-to for those who love adding sparkle to their hairdos. These clips can be adorned with rhinestones, pearls, beads, or anything else that makes them double as jewelry. So, like oversized variants, embellished clips are perfect as statement pieces, making them more than just practical.
These claw clips are great for special occasions, but they also work for the everyday glam queen who loves to turn heads. Since these embellished claw clips are all about the details, they appeal to ladies who like adding a touch of luxury to their outfits.
Retail tip: Display them in the boutique section or near formal wear. These eye-catching clips work best when retailers present them as premium items.
6. Sustainable claw clips
Today’s shoppers are more eco-conscious than ever, meaning they’re also looking for sustainable options in their accessories. Sustainable claw clips, made from recycled or biodegradable materials, are perfect for customers who want to reduce their carbon footprint while staying on-trend.
These clips often have neutral, earthy tones and a natural, minimalist appeal. They prove consumers don’t have to sacrifice style to be environmentally friendly.
Retail tip: Emphasize the sustainable aspect of these clips. Put up signs that explain how they’re made and why they’re a better choice for eco-conscious shoppers.
7. Whimsical claw clips
For more playful and adventurous consumers, make sure to offer whimsical claw clips. Shaped like butterflies, stars, hearts, or even animals, these clips are perfect for those who love to express themselves through their accessories.
They’re quirky, colorful, and fun, making them especially popular with younger customers. Whether for festivals, theme parties, or just to spice up a regular Tuesday, these clips are a playful addition to any hairstyle.
Retail tip: To attract attention, create a fun, colorful display using these clips. Pair them with other playful accessories to build a cohesive collection.
Conclusion
No matter how you look at it, claw clips are more than just a passing trend. They’ve proven their staying power, and with so many styles, there’s something for everyone. By offering a variety of claw clips, from simple plastic varieties to the more glamorous embellished options, retailers can cater to a wide range of tastes and needs. So, go ahead and stock up for 2025.
