As over 2 billion Muslims worldwide celebrate Eid al-Fitr ( also known as Hari Raya Puasa), the end of Ramadan, it has transcended its religious roots to become a $2.8 trillion economic phenomenon by 2025. Surging demand for culturally resonant products is rewriting global gifting trends. As cross-border e-commerce reshapes purchasing habits, retailers must align with these trends to capture a share of the thriving market. This article explores key consumer insights, top product categories, and actionable strategies for sourcing high-demand Eid items efficiently.
Facts and Figures About Eid al-Fitr You Need to Know
Eid al-Fitr’s economic and cultural significance continues to shape consumer behavior across key markets. In 2025, the global Muslim market is projected to reach $2.8tn, driven by demand in sectors like food, cosmetics, fashion, and media. In Indonesia, the world’s largest Muslim-majority country, 42% of consumers increased their Ramadan and Eid spending compared to the previous year, prioritizing essential purchases, charitable donations, and family travel. 81% and 80% of UAE and Saudi Arabia consumers, respectively, look forward to buying Eid-exclusive collections
- Global Muslim market value by 2025: $2.8tn (Statista).
- 42% of Indonesian consumers spent more during Ramadan/Eid (WGSN.com).
- 48% of UAE and Saudi consumers expect to increase spending on gifts and charity (YouGov).
Digital engagement plays a pivotal role, with TikTok reporting a 2.5x surge in watch time for Ramadan/Eid content compared to non-festive periods. Notably, 68% of Gulf consumers now begin Eid shopping 3-4 weeks before the holiday, prioritizing early-bird discounts and installment payment options (KPMG GCC Consumer Survey). Cross-border purchases grew by 22% in 2024, with Middle Eastern buyers sourcing decor items from Turkey and Southeast Asia, while Indonesians imported Arabic sweets and perfumes (GlobalData).
- TikTok engagement during Ramadan: 2.5x higher vs. average (TikTok).
- Early Eid shoppers in GCC: 68% start 3-4 weeks pre-holiday (KPMG).
- Cross-border purchase growth: 22% in 2024 (GlobalData).
Emerging behavioral shifts include a 40% rise in “green gifting” across Malaysia and Indonesia, with consumers seeking carbon-neutral logistics and plant-based packaging (Kantar Sustainability Report). Health-conscious spending also gained momentum, with 57% of Saudi households purchasing organic dates and reduced-sugar sweets – a 19% increase from 2023 (Arab News).
- Eco-friendly gifting growth: 40% in Southeast Asia (Kantar).
- Organic date purchases in KSA: 57% of households (Arab News).
Popular Product Categories for Eid al-Fitr
1. Luxury Fragrances
Perfumes remain a cornerstone of Eid gifting, with 49% of UAE and Saudi consumers prioritizing fragrance purchases. Demand for unisex scents and nostalgic notes like dates, oud, and cardamom is rising (WGSN.com).
- Product Ideas:
- Dark gourmand perfumes with cocoa, amber, or spiced accords.
- Travel-sized fragrance gift sets for convenient gifting.
- Scented candle collections featuring traditional Middle Eastern aromas.
Platforms: Amazon, independent luxury retailers, and niche fragrance e-commerce sites.
2. Halal-Certified Beauty Products
In Indonesia, 82% of consumers bought beauty products online during Ramadan 2025, with men driving 25% of makeup sales (Jakpat, WGSN.com).
- Product Ideas:
- Long-wear, sweat-proof makeup kits (e.g., matte lipsticks, waterproof mascara).
- Halal-certified skincare sets with UV protection for outdoor festivities.
- Gender-neutral grooming kits (e.g., beard oils, tinted moisturizers).
3. Smart Home & Entertainment Tech
With 30% of Gulf consumers increasing spending on streaming services and smart devices during Ramadan (YouGov), tech products align with family-centric celebrations.
- Product Ideas:
- Wireless speakers with Arabic calligraphy designs.
- Smart home accessories like voice-controlled lighting for festive decor.
- Portable projectors for outdoor movie nights.
4. Ath-Cosmetics
Outdoor activities drive demand for functional beauty products, as 53% of UAE consumers prioritize outdoor gatherings (Toluna Corporate).
- Product Ideas:
- Sweat-resistant bronzers and highlighters.
- SPF-infused BB creams for sun protection during daytime events.
- Compact makeup mirrors with built-in UV sensors.
5. Eco-Friendly & Charity-Linked Gifts
Sustainability is critical: 80% of Indonesians participated in zakat donations in 2024, sparking interest in ethical products (WGSN.com).
- Product Ideas:
- Reusable Eid gift boxes made from recycled materials.
- Organic dates packaged in biodegradable containers.
- Charity-themed beauty sets where proceeds support local communities.
6. Children’s Oral Care Kits
Oral care ranks beauty’s second top-selling category during Eid in the UAE, with 31% of consumers purchasing flavored toothpaste or cavity-resistant sweets for kids (Toluna Corporate).
- Product Ideas:
- Fruit-flavored toothpaste with Disney or cartoon character packaging.
- Electric toothbrushes featuring light-up timers for kids.
- Halal-certified vitamin gummies for dental health.
7. Outdoor Picnic & Leisure Gear
Milder Ramadan weather in the Gulf has 53% of UAE consumers planning outdoor activities (Toluna Corporate).
- Product Ideas:
- Foldable picnic mats with Islamic geometric patterns.
- Insulated food containers for sharing meals outdoors.
- Portable camping lanterns with Arabic motifs.
8. Modest Fashion Accessories
Demand for culturally resonant apparel remains strong, particularly in Southeast Asia and the Gulf.
- Product Ideas:
- Embroidered hijabs in pastel or metallic shades.
- Matching family outfits with traditional embroidery.
- Men’s kufi hats in breathable fabrics.
9. Decorative Home Textiles
Consumers refresh homes for Eid gatherings, favoring items that blend tradition and modernity.
- Product Ideas:
- Arabic calligraphy wall hangings.
- Velvet cushion covers with geometric patterns.
- Customizable prayer mats in minimalist designs.
10. Luxury Gift Packaging
Premium packaging has become a key differentiator for Eid gifts, particularly in markets like the UAE and Saudi Arabia where 48% of consumers prioritize elevated gifting experiences during the festive season (YouGov). Demand centers on designs that blend cultural authenticity with modern aesthetics.
- Product Ideas:
- Artisan gift boxes featuring hand-painted Arabic calligraphy or 3D laser-cut geometric patterns.
- Multi-functional packaging (e.g., boxes that transform into decorative trays or jewelry organizers).
- Textured fabric-wrapped boxes using silk or velvet with metallic thread embroidery.
Tips for Buying Quality Products: Sourcing from China’s Supply Chain for Eid al-Fitr
For businesses preparing for Eid al-Fitr, strategic alignment with China’s specialized supply chain hubs and timelines is key to securing high-quality, culturally resonant products. Below are data-backed insights to optimize procurement:
A. When to Start Preparing
Begin sourcing 4–6 months before Eid al-Fitr (by October–November 2024 for April 2025 sales). This accounts for Chinese New Year factory closures (January/February) and ensures sufficient time for customization, which can take 45–60 days for items like Arabic calligraphy wall hangings or Halal-certified beauty sets. According to Alibaba.com’s 2024 Sourcing Report, 78% of Ramadan/Eid suppliers recommend finalizing orders by December to avoid air freight surcharges and port congestion.
B. Key Industry Clusters in China
Leverage regional specializations to balance cost, quality, and compliance:
- Luxury Fragrances & Scented Candles
- Guangzhou (Baiyun District): Produces 60% of China’s perfumes, with OEMs offering Middle Eastern-inspired accords (e.g., oud, cardamom).
- Shanghai: High-end fragrance gift sets and sustainable candle packaging.
- Halal-Certified Beauty & Ath-Cosmetics
- Yunnan (Kunming): Halal-certified factories for skincare and UV-protected makeup.
- Shanghai: R&D labs for sweat-resistant cosmetics and gender-neutral grooming kits.
- Smart Home Tech & Entertainment Devices
- Shenzhen: Global hub for voice-controlled lighting (30% of global smart device exports) and Arabic-design wireless speakers.
- Eco-Friendly Gifts & Packaging
- Zhejiang (Yiwu): Biodegradable date containers and recycled Eid gift boxes (72-hour sampling turnaround).
- Jiangsu: Artisan laser-cut boxes with Arabic motifs.
- Children’s Oral Care Kits
- Zhejiang (Hangzhou): Disney-themed toothpaste and electric toothbrushes (25–40-day lead time).
- Outdoor Leisure Gear & Modest Fashion
- Fujian: Islamic geometric-patterned picnic mats and insulated food containers.
- Guangdong (Guangzhou): Breathable embroidered hijabs and family outfits.
C. Delivery Timelines
- Electronics (Shenzhen): 30–45 days via air; 60–75 days by sea.
- Custom Textiles (Nantong): 35–50 days for bulk prayer mats or velvet cushions.
- Halal Beauty (Kunming): 40–55 days due to certification checks.
- Fast-Turnaround Items (Yiwu): 30 days for stock oral care kits or biodegradable packaging.
Pro Tip: Prioritize suppliers with ISO 22716 (cosmetics) or OEKO-TEX (textiles) certifications. For urgent orders, use Shenzhen or Shanghai air freight hubs, which offer 7–10-day express shipping.
Conclusion
Eid al-Fitr’s blend of cultural heritage and modern consumer trends offers retailers a lucrative opportunity to cater to diverse markets. By prioritizing categories like luxury fragrances, Halal beauty, and eco-friendly gifts, businesses can meet the demands of value-driven shoppers. Strategic sourcing from China’s specialized hubs—such as Guangzhou for perfumes or Shenzhen for smart tech—ensures quality and timely delivery. To streamline procurement, partner with verified suppliers on Alibaba.com, where you can access a global network of manufacturers tailored to Eid’s unique requirements. Start planning today to transform this festive season into a growth milestone.
Keytakeways
When is ?
The next celebration falls on . There are days left to prepare!
*The date is based on Islamic calendar predictions and may be adjusted by 1-2 days due to moon phase observations.
Who celebrates Eid al-Fitr?
Key markets include the UAE, Saudi Arabia, Indonesia, and Malaysia, alongside global Muslim communities.
Best selling product categories for 2026?
- Luxury fragrances and gift sets with premium packaging
- Halal beauty and men’s grooming
- Children’s oral care
- Smart home tech and outdoor leisure gear
Ready to source with confidence? Explore verified suppliers on Alibaba.com to streamline your Eid inventory planning.
