Since the beginning of time, women around the world have used makeup, skin treatments and procedures to enhance their natural beauty and feel more confident. The eyes are a focal point of the face, and mascara, shadows, eyeliners, or other products can make them look bigger and more expressive.
Over the last year, customers have wanted to achieve fuller, longer eyelashes with the help of lash curlers, extensions and even the latest trend in eyelash enhancement: the lash lift, also called “lash Botox” or “eyelash lifting.”
A lash lift is a technique that consists of curling eyelashes using various products and solutions. It enhances the eyes and lasts longer than any other cosmetic procedure, thus its popularity. By equipping yourself with the right products and tools, you can offer your clients the possibility of limiting makeup for weeks and enhancing the natural beauty of their natural lashes.
Read on to discover everything you need to know about this low-maintenance solution for your busy clients in 2025!
Table of Contents
The advantages of lash lifts
What’s needed
Final thoughts
The advantages of lash lifts
Lash lift offers a more natural look than traditional lash tint and eyelash extensions. Of course, the entire process can take a few hours, but the result is longer-lasting than even lash perm, and the treatment itself is gentler and safer, which is ideal for those with sensitive eyes.
It consists of applying a silicone pad to the eyelid and gluing the tips of the lashes onto it using a special fixing solution so that they take the shape of the silicone. The lifting lotion keeps the lash hair in shape and gives it the sought-after curve or curl that lasts from 6 to 8 weeks, depending on the growth cycle of the eyelashes. During this time, mascara and eyelash curlers can stay in the closet!
There is no need for special maintenance except to avoid contact with water and steam for 24 hours after the treatment. Customers can use gentle, oil-free products to apply and remove their makeup as usual. Some also apply a strengthening serum to their eyelashes to prolong the effects of lash lift.
What’s needed
According to Verified Market Research, the lash extensions market size reached USD 1.6 billion in 2024 and will grow at a compound annual growth rate (CAGR) of 6.95% to reach USD 2.73 billion by 2031. Women are willing to pay to get lash lifts, some going to spas and salons, others choosing to do the procedure at home.
The price of the lash lift varies depending on the business, the products used, and the options chosen. A simple service may cost between 80 and 100 USD, while a lift with tint can easily reach 150 USD.
Lash lift essentials are best-sellers in online and brick-and-mortar stores because they target final customers, salon owners and other professionals in the beauty industry. The treatment steps and all the products required are below. Of course, acquiring an eyelash lift kit is also possible to get started!
Preparing the eyelashes
The first step is to clean the eyelashes and the eyelids to remove all traces of makeup or residue. The area around the eyes must be perfectly clean and dry for the treatment to be effective.
Many customers and professionals find that using foam cleansers and cleansing oils can enhance the results of the treatment. These products effectively remove stubborn makeup and residue, ensuring a clean and dry area around the eyes, which is crucial for achieving best results.
Applying the pads
The second step is to apply silicone pads to the lower and upper eyelids along the lash line. The pads are sold in different sizes and lengths because they should be chosen according to the desired length and curvature of eyelashes.
Consumers and pros need a special glue to fix the pads onto the skin without damaging it, and that’s easy to remove once the treatment is over.
Serum, lotion and tint
The third step is to apply a perm serum or keratin on the upper eyelashes. This product will modify the structure of the eyelash and give it a curved shape. The serum must be left to act for 10 to 15 minutes, depending on the thickness and sensitivity of the lashes.
Following the serum application, it’s essential to apply a neutralizing lotion over the eyelashes. This lotion plays a key role in the treatment, as it halts the action of the perm serum and fixes the desired curl of the eyelashes. The lotion should be left on for a minimum of 10 minutes.
Some beauticians also apply a tint after the neutralizing lotion to achieve even fuller lashes by adding pigment and making the hair darker. The tint not only enhances the appearance of the lashes but also helps to define the long-lasting curl created by the perm serum and neutralizing lotion.
Cleaning
Finally, it’s essential to thoroughly clean the lashes with a water-based solution or another suitable cleanser. This step not only removes any residue from the treatment but also ensures the safety and comfort of the people receiving the treatment. After cleaning, the silicone pads can be gently removed.
Final thoughts
A lash lift is a fantastic option for those who want natural, full, and curled lashes without the hassle of applying mascara and curling every day. With this treatment, clients can achieve a natural, sleek, low-maintenance look that lasts for weeks.
Salons, professionals, and stores offering lash lifts provide a service that is in high demand, while home consumers can easily find quality kits to replicate the results. Investing in high-quality products and tools will ensure a great result, client satisfaction, and loyalty.
