As we look ahead to Spring/Summer 2026, the beauty industry is poised for a revolutionary shift. The Extra-Ordinary forecast theme celebrates simplicity, purpose, and technological innovation, promising to reshape how we approach beauty products and routines. For online retailers, this presents an exciting opportunity to curate collections that resonate with consumers seeking functionality, longevity, and sophisticated minimalism. Let’s explore the key trends that will define the Extra-Ordinary beauty landscape in S/S 26.
Table of Contents
1. STEPIC at a glance
2. Color
3. Future minimalism
4. Enriched classics
5. Pro-ordinary tools
6. Designed to last
7. Meta-morphosis makeover
8. Beauty AI for good
STEPIC at a glance
STEPIC is a forecast framework for beauty industry trends. For S/S 26, key drivers include Intentional Tech, which focuses on purposeful technology in beauty products, and Polarized Consumption, emphasizing ethics over aesthetics. Tech Symbiosis blends virtual and physical experiences, while AI for Good promotes responsible AI use in beauty. Long-Term Lifespans highlight sustainability and longevity. Understanding these drivers helps retailers anticipate consumer needs and curate trend-aligned products.
Color
The Extra-Ordinary S/S 26 palette combines futuristic pastels, deep darks, and bright hues. The base consists of Circular Grey, Robust Grey, and Optic White. Solar Orange and Celestial Yellow add brightness, while Blue Aura and Classic Navy offer cool tones. Soft hues like Pink Frost and Dusted Grape provide balance, with Robust Red as an accent. Incorporate these colors in product selection, website design, and photography for a cohesive, on-trend aesthetic.
Future minimalism
This trend emphasizes simplified forms and soft futurism in beauty. It includes Functional Beauty Accessories that serve multiple purposes and Cross-Category Hybrid Products that blur traditional lines. Intelligent Design focuses on purpose-driven packaging and formulations, while Streamlined Routines favor multi-use and time-saving products. Minimalist Aesthetics feature clean lines and neutral colors with bright accents. Subtle Tech Integration incorporates advanced features in sleek designs. Offer products embodying simplicity, functionality, and sophisticated design to align with this trend.
Enriched classics
The Extra-Ordinary forecast celebrates the revival of classic beauty products, but with a modern twist. This trend is about refining and enhancing beloved staples to suit contemporary lifestyles and evolving industry standards. As an online retailer, this presents an exciting opportunity to tap into nostalgia while offering innovative solutions.
Search for known products that have been updated with state-of-the-art ingredients or improved with the technologies in the market today. For example, timeless lipsticks could be upgraded with hydrating and lasting formulas, or conventional cleansers might incorporate exfoliating features for added benefit.
When selecting products for your store, pay attention to brands that are reinventing their classics. This could include updated formulations, multifunctional twists on traditional items, sustainable upgrades to beloved products, or tech-enhanced versions of time-honored beauty tools.
Communicate the heritage and evolution of these products to your customers. Highlight the history of the original product and explain how the new version addresses contemporary needs or preferences. This approach can help build trust and excitement around these enriched classics.
Consider creating curated collections that pair original classics with their modern counterparts. This can make for engaging content and give customers the option to compare and choose based on their preferences.
Pro-ordinary tools
The trend of upgrading pro-ordinary beauty tools aims to improve the design and functionality of items for a more professional touch that is convenient and user-friendly for customers shopping online.
Look for beauty tools that combine simplicity with advanced technology. This could include smart hairbrushes that analyze hair health, high-tech facial cleansing devices with customizable settings, or precision makeup applicators designed for foolproof application.
Prioritize tools that solve common beauty problems or streamline routines. Take the example of multi-functional-styling devices that offer the ability to straighter hair or create curls while providing added volume and skincare gadgets that incorporate cleansing properties, exfoliation, and product application features.
Consider offering tools that were once exclusive to professional settings but have been redesigned for home use. This might include at-home light therapy devices, professional-grade hair color kits, or advanced microcurrent facial tools.
When presenting these pro-ordinary tools to your customers, focus on their ease of use and the professional-level results they can achieve. Create educational content that demonstrates how to use these tools effectively, helping customers feel confident in their purchases.
Designed to last
In line with the Extra-Ordinary theme’s focus on sustainability and purposeful consumption, the “Designed to last” trend emphasizes beauty products and tools built for longevity. As an online retailer, embracing this trend means curating a selection of high-quality, durable items that offer value over time.
Look for beauty products with refillable packaging or modular designs that allow for easy replacement of specific parts. This could include refillable makeup compacts, fragrance bottles with replaceable cartridges, or skincare containers designed for easy refilling.
Prioritize tools and devices made from durable materials that can withstand daily use and maintain their performance over time. This might include high-quality makeup brushes with long-lasting synthetic bristles, robust hair styling tools with extended warranties, or skincare devices built to last for years.
Consider offering products from brands that provide repair services or replacement parts, extending the lifespan of their items. This approach not only appeals to environmentally conscious consumers but also builds brand loyalty.
The Extra-Ordinary theme highlights sustainability and meaningful consumption by emphasizing the “Designed to Last” trend that promotes beauty products and tools designed for lasting use. To align with this trend as an online retailer entails selecting premium quality and durable items that provide lasting value to customers over time.
When shopping for beauty items, choose products with refillable packaging or designs that easily replace specific components. For instance, select makeup compact fragrance bottles with cartridges or skincare containers designed for simple refills.
Choosing your tools and gadgets to use every day and holding up well over time without losing their effectiveness should be your top concern. Consider top-notch makeup brushes with bristles that last a long time or sturdy hair styling tools with extended warranties; also, consider investing in skincare devices designed to stay in good shape for years.
It’s a good idea to consider showcasing products from brands that offer repair services or replacement parts to prolong the lifespan of their goods, attract eco-customers, and foster brand loyalty.
When promoting these enduring items for sale purposes, emphasize their resilience and economic value. Create content that educates customers on proper care and maintenance of these items to ensure they truly last.
Meta-morphosis makeover
The growing Meta-morphosis makeover trend combines physical and digital elements in the beauty industry, seamlessly blending offline experiences for customers of all kinds.
Seek out items that blend the lines between virtual and real-world beauty realms. Virtual makeup applications using augmented reality (AR), enable users to experiment with products before buying them, or smart mirrors suggesting personalized skincare and makeup tips.
Provide beauty sessions or using technology to analyze skin and suggest personalized skincare products tailored to each person’s requirements and issues.
Stock products designed for both real-world and digital appearances. This might include makeup formulated to look great on camera for video calls, or skincare that provides a “filter-like” effect for both in-person and online interactions.
When presenting these meta-morphosis products and services, focus on how they enhance the beauty experience by seamlessly blending digital technology with physical products. Create tutorials and demonstrations that show customers how to make the most of these innovative offerings.
Beauty AI for good
Beauty AI aims to utilize artificial intelligence to develop customized and sustainable beauty solutions effectively and efficiently. One can seize the chance as an online seller to provide innovative products and services that use AI for beneficial results.
Seek out skincare systems driven by AI that can assess skin conditions and offer tailored treatment suggestions, such as gadgets that scan the skin and recommend products or routines.
Several companies are leveraging AI technology to develop custom skincare or makeup items that cater to the needs and preferences of each customer.
Carry items that leverage AI to enhance the blend of ingredients for effectiveness and reduce waste during manufacturing, reflecting the eco-friendly elements of the Extraordinary theme.
Discover AI-driven tools for virtual color matching or product suggestions that can elevate the shopping journey by assisting customers in understanding the products that meet their requirements.
When showcasing beauty products and services boosted by AI technology, highlight their advantages, like effectiveness, customization, and eco-friendliness. Inform your clients about the application of AI in these products to elevate their beauty regimens and support the sustainability sector.
Conclusion
The stunning beauty forecast for Spring/Summer 2026 offers a chance for e-commerce stores to create selections that combine ease of use with cutting-edge technology and eco-friendliness. Concentrating on versatile items, adopting technological advancements, and emphasizing eco-friendly options can give your shoppers a progressive yet approachable beauty experience.
Be sure to use various colors to design product choices and website layouts that catch the eye. Inform your customers about the advantages of these beauty strategies and remember how traditional products are being revamped to fit today’s trends.
Beauty retail’s future lies in offering extraordinary solutions through ordinary means – simplicity elevated by purpose and innovation. Start planning your S/S 26 strategy now to stay ahead of the curve and meet the evolving needs of your beauty-savvy customers.
