With the introduction of the metaverse and other crucial updates yearly, keeping up with Facebook changes could be tricky. But to fully leverage every new feature of the social media platform, businesses must constantly know what’s trending every year.
This article will cover the top ten Facebook trends that can help online retailers boost their business sales and profit. Keep reading to discover everything you need to know about Facebook trends in 2023.
How do Facebook trends affect marketing?
Facebook hit over 2 billion users by the end of Q1 2022, with the potential to grow further in the years to come. As it stands, the social media platform is way bigger than Europe and North America put together. In other words, Facebook is a huge community where small businesses can get their targeted Facebook ads to their primary audience.
So, it’s not surprising that Facebook trends have changed how marketing works, considering the number of people registered on the platform. Plus, the advent of smartphones has also fueled the impact of Facebook trends on marketing generally.
Unlike traditional marketing, Facebook marketing allows online retailers to run targeted Facebook ads to specific users. Interestingly, user conversions and sales have also improved since marketing became more direct.
Facebook trends that matter in 2023
Augmented reality: Spark AR
In 2016, the augmented reality (AR) trend went through the roof when “Pokemon Go” was released. Ever since, many apps have tried using AR in their specific way, likewise Facebook advertising via their subsidiary company Spark AR.
Retailers can produce personalized AR ads for their online businesses with the Facebook platform. Also, they can allow their prospects to test certain products, thanks to their interactive Facebook adverts. In addition, the platform allows sellers to create branded filters for their Facebook stories to push the brand further.
New Facebook Group features
Recently, Facebook released news concerning brands and online retailers utilizing groups for their marketing strategies. Earlier in 2019, Facebook remodeled its tab, offering speedy and easy access to users in groups.
In March 2022, the social media giant released “new features” to help limit misinformation. For example, with the new group features like “Group admin assist,” “QR codes,” “suspension,” etc., retailers can update and grow their groups easily and fast. But that’s not all. Based on the news, Facebook group admins have the authority to invite clients or prospects to the groups via QR codes and emails.
Facebook Reels are deal breakers
Facebook has expanded the availability of Facebook Reels to more than 150 countries. So far, it’s one of the fastest-growing content produced by the social media platform. Interestingly, Facebook users can find reels on the watch tab, stories, and the home feed.
Asides from being a fantastic way to grab users’ attention on the platform, they’re an excellent way for online retailers to market their goods and make a profit. How? Retailers can capitalize on the power of reels and employ the services of creators to run ads on their public reels. That way, they can increase engagements, prospects, and conversions eventually.
Facebook Live shopping is going strong
90 percent of consumers say Facebook Live shopping helps them to know more about a retail brand and equally enables them to make better buying decisions. Hence, global live-stream shopping sales are projected to hit $500 billion in 2023, which means a 32 percent growth from 2020.
This trend is specifically for online retailers that want to display their products live while giving consumers a more interactive feel. Facebook is one of the most popular platforms globally that hosts this type of content for online retailers. And many sellers are already cashing out from consumers who love real-time content.
Live shopping generates more engagement than running a mill ad. Also, it gives retailers more brand authenticity while earning consumers’ trust. In other words, live shopping helps retailers hook the attention of more users scrolling through their smartphones. Why? Because live shopping involves retailers putting a face to their brands.
This trend is quite effective because it gives a human touch to retailers’ accounts. As a result, users value such content and are willing to patronize such brands, which equals more sales for the retailers.
Facebook drastically reduced harmful content
No matter how fun-loving and entertaining social media is, there will always be bots and annoying trolls that make the whole process frustrating. Undeniably, it’s quite difficult to regulate the internet. But Facebook made an effort in 2021 to reduce facebook bots and other such toxicity in their community standards enforcement policy. And it’s all thanks to their enhanced and smart detection technology that finds and prevents harmful content.
In Q4 2021, the social media giant made a big move to enforce its policy, and it succeeded in taking down millions of drugs, arms, and spam-related content. But there’s more. Facebook also clamped down on hate speech, reducing it drastically from Q4 2021 to Q1 2022 with Facebook’s Meta-AI few-shot learning.
Brands are exploring Facebook Messenger for social commerce
Nowadays, consumers want to get quick info about products they intend to buy. Asides from a Google search, some serious buyers also look to social media to find brand reps of products. Then, they open correspondence with the retailers in real-time to get comprehensive and quick info about the desired product.
Facebook recently reported that 1.3 billion users from India, the UK, the USA, Brazil, and other emerging markets revealed in a survey that they feel more confident about retailers responding to their messages on the platform. So, more businesses are leveraging this trend to increase their sales. To gain more edge, retailers can use tools like Hootsuite to avoid ignoring or losing messages from prospects.
Consumers search Facebook for information about brands
Based on a 2022 report, 18,100 Gen Zers and millennials most likely use social media platforms as their major source of info to research businesses. Instead of checking a company’s official website to get more information like who they are, pricing, etc., they check social media pages.
Considering the buying power of Gen Zers, which is over $140 billion, online businesses are keeping their social pages updated and active with well-optimized information.
Facebook Shops are gaining traction
In 2020, Facebook Shops began when many businesses (small and big) went online, using the internet as the primary means of selling their products. By the beginning of Q2 2021, Facebook had signed up 250 million active shops globally, with one million consumers patronizing the stores monthly.
According to reports, about 90 million Facebook Shop owners experience more sales on the social media platform than on their eCommerce websites. The best part is Facebook Shops allows sellers to receive payments from consumers via Facebook Pay.
Facebook Live isn’t backing down
Asides from shopping, Facebook Live helps retailers broadcast company events, news, and even special concerts to their consumers from the comfort of their homes. In Q4 2021, Facebook became the second most-watched live streaming service after Youtube.
Local purchases are possible with the Facebook Marketplace
By Q1 2022, Facebook ads became big enough to reach more than half a billion online shoppers looking for local products and services. In other words, Facebook Marketplace has become a platform for retailers to sell all sorts of goods like furniture, clothes, etc.
But what’s the difference between Facebook Marketplace and Shops? Simply put, with Marketplace, retailers can list their products on Facebook, targeting a specific geographic location. In other words, consumers receive the purchased products in-person.
But Facebook Shops involves a more global trading and wider distribution model. For this model, buyers get the products delivered to them.
Wrapping up: Facebook trends 2023
Online retailers have to properly position themselves by staying abreast with the latest Facebook trends. After all, these trends are result-oriented. Also, they allow sellers to identify and focus on the trends that are perfect for boosting their marketing strategies with ads on Facebook. In conclusion, staying updated on the latest Facebook trends in 2023 is essential for online retailers who want to stay ahead of the game and achieve success in their marketing efforts on this social media platform.