Consumers hate it when they treat themselves to manicures and watch the nails chip after a few hours—it often feels like a waste of money and time. For this reason, gel manicures are exploding in popularity as a more durable and aesthetic option.
The best part is that women can get that super glossy finish from the comfort of their homes with gel nail kits. Discover how to choose these amazing beauty kits for the perfect offer—whether consumers are about nail DIYs or hoping to reduce salon visits.
Understanding the basics of the gel nail kit
Gel nails are not like regular paint-and-go lacquer. Their manicure process involves sealing the consumer’s nails with tinted gel instead of polishing.
Although ladies often find gel manicures primarily in salons, they can get similar results from kits crafted for at-home use. Consequently, gel nail kits offer various nail gels and other necessary equipment to make the process worth it.
More importantly, 2023 has favored gel nail kits as the product has maintained steady popularity. As shown by Google Ads, gel nail kits have attracted 33,100 searches since June 2023.
What to include in a gel nail kit
LED or UV lamp
Base and top coat
The base and top coats are where the action happens. Interestingly, the base coat helps prepare the nail, helping the gel polish to adhere properly.
On the other hand, the top coat seals the gel by creating a hard protective layer over the gel polish—it even adds the famous shiny finish.
Gel polishes are the main part of these kits. They’re usually soft gels in the form of polishes, which create an overlay on consumers’ nails that may last up to a month with no chipping, peeling, or cracking.
Nail file and buffer
Nail polish remover
Things to consider when choosing gel nail kits
Consumer’s skill level
The consumer’s skill level determines what gel nail kit they’ll get—luckily, gel nail kits are available for all skill levels, from beginners to professionals.
Consumers just starting with gel nails will need a beginner kit with all the basics they need. These kits come with essential stuff like base coats, top coats, special lamps, and simple nail polish colors.
However, consumers with more experience will see intermediate kits as the way to go. They come with different gel polish colors, fancy finishes, brushes, and dotting tools for nail art.
Nevertheless, professional gel nail kits are the real deal. They often provide every tool and accessory nail artists need for creating top-notch gel manicures—some even offer fancy gel polish colors and finishes.
Businesses must also consider polish quality before investing in gel nail kits. High-quality gel polishes are more likely to apply evenly, cure properly, and last longer than low-quality variants.
Here are some qualities to look out for when choosing polish quality:
- High pigmentation: High-quality gel polishes come highly pigmented, offering consumers a rich, opaque color in just a few coats.
- Smooth consistency: The better quality a gel polish offers, the smoother and more consistent it’ll be during applications.
- Good self-leveling properties: Gel polishes should also be able to spread evenly on the nail to create the smoothest finish possible.
Lastly, choose kits with colors the target consumers will want to wear. As mentioned earlier, some kits will only come with one or two colors, while more expensive ones may offer an entire set of shades.
Here’s a look at some of the shades businesses can add to gel nail kits:
|Shades for gel nail kits
|These shades are a classic, versatile choice for various skin tones and occasions. They range from pale pinks to warm taupes and caramels.
|Pink is a universally flattering color that adds a feminine touch and elegance to nails. Gel nail kits can offer them all, from soft pastels to deep burgundies.
|These are bold and statement-making colors that exude confidence and glamor. Red shades often include everything from fiery scarlet to classic ruby.
|Corals and oranges
|These shades bring a touch of warmth and energy to the nail game. They range from soft peach tones to vibrant tangerines.
|Purples and plums
|These colors feel richer and more sophisticated. Plus, they add a touch of mystery and allure to nails.
|Neutrals and pastels
|Ladies looking for something soft and subtle will love these colors. They range from sheer whites to beiges and lavenders.
|Neon and bright
|These are the shades for consumers who prefer bolder and more eye-catching colors with a touch of energy/fun.
|Gel nail kits may include special effect polishes, like holographic, cat eye, and magnetic variants.
Gel nails are beautiful and worthwhile alternatives to regular lacquer polishes, and these days, consumers don’t need to visit salons to enjoy this durable style. Businesses can offer gel nail kits so ladies can rock their favorite nail styles from the comfort of their homes.
However, consider the consumer’s skill level, polish quality, and color options before investing in these kits. Ensure the kit includes the basic equipment needed for a proper gel nail manicure session to boost sales in 2024.